Our founders are branding, technology, and startup experts.
CEO & Co-Founder
Heardable's CEO, Jon Samsel, is a
successful entrepreneur and Internet marketing executive with two decades of
experience working with leading brands, including Apple, Bank of America,
Countrywide, and Ford. Most recently, Jon served as Acting Chief Marketing Officer for
DocDoc.com, Asia's leading medical specialist portal, and prior to that, as Senior Vice President of
Digital Marketing for Bank of America.
Prior to his work with Bank of America, Jon was
Founder and Managing Director of RoadLoans.com, which became a
highly-successful, direct-to-consumer online finance division of Ford Motor
Company, and he was a Senior eCommerce Consultant for Cognitiative, with
client brands that included Cisco, Sun, Oracle, PreviewTravel, Saratoga
Systems and Personic. Prior to working at Cognitiative, Jon led the design
and production of numerous projects for Apple's Worldwide Developer Program.
Jon holds a B.A. from California State University, Fullerton, and is a
published author, blogger, speaker, and instructor at UCLA and UC Irvine.
Recent speaking engagements: "Integrated Brand Marketing Strategies Based on
Consumer Engagement" - Marketing Forum 2010 at the Doral Resort in Miami FL,
April, 2010, sponsored by Richmond Events. "Social Search Marketing" - UCLA,
December, 2009. "Mastering Your Online Marketing Strategy" - The Digital
Symposium at The Harvard Club in NYC, October, 2009, sponsored by Richmond
"I am thrilled to be working with such a great team on such an
innovative and unique platform. Heardable's determination to
demystify and simplify brand analytics is what brought me to the company.
The Heardable Score is like a FICO score for brands, and provides a fast,
easy-to-understand guide to how successfully a brand is performing
online. I think Heardable has the potential to become an industry standard for how
brand effectiveness is measured online, which makes this a great
John Sharp is a veteran entrepreneur and angel investor, and has co-founded
several technology startups, including Heardable, the leading aggregator of digital brand intelligence and
social media historical data, and leading medical specialist appointment portal, DocDoc.com. He is
a recognized innovator and inventor, and one of the named authors for patents related to SafeCentral - the leading secure virtual
desktop technology, currently being developed by Wontok.
John has worked with international telecommunications, aerospace, media and technology brands
on five continents, including Alcatel, British Aerospace, British Telecom, Comcast,
Cox, CyberDefender, Earthlink, ESA, Gateway Communications, Google, IAC, IBM, Microsoft,
Muvee, Naspers, Qwest, Sony, Telstra, Vodacom and Worldspace.
John is an inventor and co-author of several technology patents, including three patents
related to secure web browsing and secure DNS networking technology, and an adviser to several
other early-stage media and technoogy start-ups, including ICE technology leader Yan Engines,
and VIREO Broadband, a low-cost broadband service launching in 2012. He has acted as a program
supervisor for development projects for the National Computer Board of Singapore and the Singapore
University technology annex, A*Star. While in Singapore, he conceived and produced the best-selling
Heart of Asia digital music anthology - a post-production library staple for over a decade,
and one of the most successful products in its class.
"I've literally seen hundreds of technology and media offerings over
the last 25 years, and this is one of the very few that successfully deals
with an urgent need in the marketplace. At a time when the media business
is transforming, and social technologies are converging, Heardable allows
online marketing companies to build more successful brands and achieve
their core business objectives. This is a great service."
Gunther is a long-time serial entrepreneur and social technologist whose last executive
position was as a global ad agency strategist (Omnicom Group). In addition to his role at
Heardable, he now advises and works with several leading-edge companies in the digital media
and Big Data spaces, including Coincident TV, Heated Details, MomentFeed, eCairn, Mynd and TruEffect.
Gunther is an active angel investor, a mentor in the K5 Ventures accelerator program, and
speaks frequently around the world on the intersections of branding, early stage investment
and emerging markets. He has also built award-winning content and analytics platforms for
brands such as Toyota, Kraft, The Annenberg Foundation, NRDC, WB Music and the US Army.
Widely regarded as a thought leader advancing the notions of digital convergence and transmedia
storytelling, he has keynoted alongside the likes of Sir Richard Branson, Guy Kawasaki,
Arianna Huffington, Mitch Joel, Lance Weiler and Jonathan Harris. You can find Gunther
sharing his provocations here, or on his blog, and through
his Twitter stream.
"Brands have a dizzying array of monitoring tools and analytics
platforms at their disposal, not to mention the fact that they are
awash with reams of data, most of which don't lead them to the
insights they need, or provide them with quick, actionable steps to
improve their position. The Heardable product is literally a
response to the needs and stringent demands of marketers who are not
only under tremendous pressure to deliver results, but who must do
so in relatively narrow windows of time. We've also had the luxury
of testing our tool inside the walls of some of the most innovative
strategic agencies and media companies in the world, and we will
continue to improve upon our offering with their qualitative and
Francine Martindale studied broadcast media at Ryerson, in Toronto, and Internet Marketing at Harvard University. During her 20 year career in media and advertising, she has produced hundreds of hours of cable television content, and dozens of high-end television commercials, including pan-Asian campaigns for some of the world's best-known brands, such as Procter & Gamble, F&N, and Burger King. A published author and periodical contributor, her media career includes content creation for print, interactive media, and the web.