Martha Stewart, The Bachelor UK and Oprah Feature Enzoani
Published by Jon Samsel on 2012-06-28 | 659 views
Heardable Helps Boosts the Enzoani Brand
One of Heardable's clients, Enzoani, just had one of their a wedding gowns featured in Martha Stewart Real Weddings special issue.
Recently, Enzoani dresses were featured in Brides magazine and in O, The Oprah Magazine.
Enzoani Goes Hollywood
In releated news, actress Kristen Stewart wore an Enzoani gown in Twilight.
Coming up: Enzoani dresses will be worn by hopeful brides to be in The Bachelor UK television series.
Way to go, Enzoani! Heardable is glad to play a supporting role in your continued success.
Delta Air Lines Fends Off United and American To Be Named The Top Airline Brand
Published by Jon Samsel on 2012-06-28 | 394 views
New 129 page benchmark report reveals a 36% improvement in the online brand health scores of the major airlines over the past 18 months -- jumps in social media, search & mobile performance
Today Heardable, Inc., (http://heardable.com), the standard for measuring online brand performance, released an all new benchmark report titled, "Top 10 Airlines in North America," that assesses the online performance of the top 10 airlines in North America. Delta earned the top spot in a field of strong competitors.
Delta's brand health score of 739 out of 1,000 possible points beat its nearest competitor, United Airlines, by 17 points, or 2.30%, and surpassed third place American Airlines by 66 points, or 8.93%. The gap between Delta and lowest-ranked Aeromexico was 195 points, or 26.39%.
It's been 18 months since Heardable published it's first report on the top performing airlines in North America and this time around, Delta was the top performing online brand once again. Delta is a clearly a bright and shining star for online branding done right.
In looking at the airline industry as a whole, there's been a 36% improvement in the overall brand health scores of the top 10 brands since Heardable's last report on the airline industry, which is an encouraging step forward.
So how did Delta Air Lines rise to the position of category leader? Three areas of competence caught our attention:
1) sharing and syndicating content
2) social media participation
3) search optimization
In addition to delta.com, Delta maintains a strong social media presence on sites such as Facebook, Twitter and YouTube. It also publishes a blog, offers a version of its site that's optimized for mobile smartphone browzing, and publishes a text-only version of its website.
"Delta has accomplished what few brands have been able to do in the digital era," said Jon Samsel, co-founder and CEO of Heardable, Inc. "Not only have they finished #1 in two consecutive Heardable research reports profiling the effectiveness of the airline industry, but they've manage to make their brand synonymous with a quality online experience -- which in an of itself requires a spirit of listening and a knack for delivering. Hats off to Delta's management and marketing teams for leading the pack yet again."
Top 10 Airlines in North America, Ranked by Heardable Score (1000 points possible)
1. Delta - 739
2. United Airlines - 722
3. American Airlines - 673
4. US Airways - 666
5. Southwest - 657
6. JetBlue - 639
7. WestJet - 629
8. Hawaiian Airlines - 580
9. Air Canada - 555
10. Aeromexico - 544
Heardable's brand health scores are like credit scores for brands. Scores range from 0 to 1,000. Basically, the higher your score, the better you're doing. Each brand health score is comprised of six subscore categories, each focusing on a unique element of a brand's online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable, and Shareable.
The full report is available at:
http://heardable-reports.myshopify.com/products/top-10-airlines-in-north-america
To learn more about the report, Heardable's methodology or get insights into other brands, contact marketing(at)heardable(dot)com or call 1-888-520-0034.
About Heardable
Heardable is a Heardable's Platform-As-A-Service company that fuses math, measurement and marketing best practices into the world's only real-time contextual brand analytics platform that monitors the hundreds of tiny levers through which online brand value is created. With its Growth and Accelerator platform-as-a-service offerings, Heardable helps organizations make smarter, faster business decisions to impact tomorrow's quarterly results. With over 15 million brands profiled and 800 unique online variables capture per brand at various points in time, Heardable's "big brand data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA with an office in Singapore.
Social Media Marketing Plan Outline
Published by Jon Samsel on 2012-06-28 | 542 views
1. Establish goals & timeline
2. Decide which social networks to participate in and why
3. Ready your social accounts (universal login info, latest logo, etc)
4. Get up to speed on each network (subscribe, like, pin, retweet, etc)
5. Assess content needs, set up a creative library
6. Create a content publishing calendar
7. Write & create content (ongoing)
8. Content syndication, biz dev, advertising & commenting (ongoing)
9. Compile & report on results (ongoing)
10. Quarterly review meetings, share learnings, revise & improve
The World's 10 Best Hotel Chains Revealed In New Heardable Report
Published by Jon Samsel on 2012-06-15 | 492 views
Today Heardable, Inc., (http://heardable.com), the standard for measuring online brand performance, released an all new research report titled, The World's 10 Best Hotel Chains, that benchmarks the online performance of the top 10 hotel chains in the world. Marriott earned the top spot in a field of strong competitors.
According to the research, Marriott's brand health score of 706 out of 1,000 possible points beat its nearest competitor, Best Western, by 4 points, or 0.57%, and surpassed third place Hyatt Hotels and Resorts by 27 points, or 3.82%. The gap between Marriott and lowest-ranked Jumeirah was 105 points, or 14.87%.
Sponsored by The International School of Hospitality based out of Las Vegas, Nevada, the research report delves into everything from mobile readiness to social network participation to a brand's adeptness at SEO. To make it into the top 10, over 7,000 individual hotels were examined. Notable brands such as Westin Hotels & Resorts, Crowne Plaza Hotels & Resorts, Inter-Continental Hotels, Radisson, Starwood Hotels and The Four Seasons did not make it into the top 10.
"At TISOH, our top hospitality industry faculty takes brand management very seriously, says Timothy M Lam, Executive Director of The International School of Hospitality. "Many of our students are would-be entrepreneurs so we teach the importance of building a robust online strategy to help manage their overall brand vitality. We help them navigate through all the social media networks and show them how to maximize their marketing dollars. After all, no matter how well we prepare our students to become world-class event planners, wedding coordinators, concierge, or hotel operators, if their brand is not at optimal health, then they cannot realize their success potential. It is in this vein that we proudly sponsor this detailed report by Heardable."
So how did Marriott rise to the position of category leader?
Three areas of competence caught our attention:
1) sharing and syndicating content
2) social media participation
3) search optimization
Marriott has succeeded where other hotel brands have failed by making their brand synonymous with quiet luxury. As Bill Marriott puts it, "Marriott's personality is a first class experience that lacks pretense, but strives to enhance the guest experience with art, nutrition, culture and overall well-being."
The company has also associated itself with some of the world’s leading luxury brands such as Christie’s auction house, Treasury Wine Estates and Aromatherapy Associates, and wellness experts Keri Glassman and Dr. Pamela Peeke – all in an effort to give its guests a luxury experience that speaks to their passions and interests.
The Top 10 Hotel Chain Brands Online, Ranked by Brand Health Score (1000 points possible)
1. Marriott - 706
2. Best Western - 702
3. Hyatt - 679
4. Iberostar - 679
5. Hilton - 653
6. Relais & Châteaux - 632
7. Ramada - 630
8. Holiday Inn - 627
9. The Ritz-Carlton - 608
10. Jumeirah - 601
Heardable is a platform-as-a-service company that fuses math, measurement and marketing best practices into the world's only real-time contextual brand analytics platform that monitors the hundreds of tiny levers through which online brand value is created.
Heardable's brand health scores are like credit scores for brands. Scores range from 0 to 1,000. Basically, the higher your score, the better you're doing. Each brand health score is comprised of six subscore categories, each focusing on a unique element of a brand's online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable, and Shareable.
The full report is available at:
http://heardable-reports.myshopify.com/products/the-worlds-10-best-hotel-chains
To learn more about the report, Heardable's methodology or get insights into other brands, contact marketing(at)heardable(dot)com or call 1-888-520-0034.
About Heardable:
Heardable is the world's first and only real-time contextual brand analytics platform that measures the online health of brands across hundreds of business categories. With its Growth and Accelerator platform-as-a-service offerings, Heardable helps organizations make smarter, faster business decisions to impact tomorrow's quarterly results. With over 15 million brands profiled and 800 unique online variables capture per brand at various points in time, Heardable's "big brand data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA with an office in Singapore.
About TISOH
The International School of Hospitality is dedicated to helping students enter the industry as well as assisting current employees advance in their careers. Founded in 2004 by professors from the University of Nevada, Las Vegas (UNLV), TISOH offers practical training programs taught by industry professionals and university professors. Courses integrate theory, practice and on-site learning. The school features small classes with personalized guidance; short, intensified programs; and online learning options. Internships, networking opportunities and career counseling are integral components. TISOH is recognized by most leading professional hospitality organizations such as the National Association of Catering Executives (NACE) , the Educational Institute at the American Hotel & Lodging Association and Les Clefs d’Or USA.
Ford Named Top Auto Brand In America In Latest Online Brand Health Benchmark Report
Published by Jon Samsel on 2012-06-10 | 275 views
Temecula, CA (PRWEB) June 05, 2012
Today Heardable, Inc. (http://heardable.com) released all new research that benchmarks the online performance of the top 10 automotive brands in America and Ford Motor Company of Dearborn, Michigan finished in first place.
The 129 page report looks at the US operations & digital assets of automotive brands and provides online performance diagnostics on everything from mobile readiness to social network participation to adeptness at SEO. To get to the top 10, over 40 auto brands were examined. Notable brands such as Cadillac, BMW USA, Jeep and Tesla Motors did not make it into the top 10.
According to the research, Ford's brand health score of 763 out of 1,000 beat its nearest competitor, Dodge, by 66 points, or 8.65%, and surpassed third place Mercedes-Benz USA by 72 points, or 9.44%. The gap between Ford and lowest-ranked Toyota was 124 points, or 16.25%.
So how did Ford rise to the position of category leader? Three areas of competence caught our attention:
1) sharing and syndicating content
2) social media participation
3) search optimization
Ford has succeeded where other auto manufacturers have failed and made social media a core component of its marketing strategy. For example, Ford Social is its online community that uses badges, crowdsourcing and other engagement methods to forge closer bonds with its customers.
"Ford has been a smart online marketer for many years now and their effort has been rewarded with a number one ranking in our latest benchmark report," said Jon Samsel, co-founder and CEO of Heardable, Inc. "We expect Ford to continue to raise the bar in 2012. They're the preeminent auto brand to beat."
The Top 10 US Automotive Brands Online, Ranked by Heardable Score (1000 points possible)
1. Ford - 763
2. Dodge - 697
3. Mercedes-Benz USA - 691
4. VW USA - 686
5. Chevrolet - 663
6. Scion - 658
7. Buick - 657
8. GMC - 647
9. Jaguar USA - 643
10. Toyota - 639
Heardable is a platform-as-a-service company that fuses math, measurement and marketing best practices into the world's only real-time contextual brand analytics platform that monitors the hundreds of tiny levers through which online brand value is created.
Heardable's brand health scores are like credit scores for brands. Scores range from 0 to 1,000. Basically, the higher your score, the better you're doing. Each brand health score is comprised of six subscore categories, each focusing on a unique element of a brand's online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable, and Shareable.
The full report is available at: http://heardable-reports.myshopify.com/products/the-top-auto-brands-in-america
To learn more about the report, Heardable's methodology or get insights into other brands, contact marketing(at)heardable(dot)com or call 1-888-520-0034.
About Heardable:
Heardable is the world's first and only real-time contextual brand analytics platform that measures the online health of brands across hundreds of business categories. With its Growth and Accelerator platform-as-a-service offerings, Heardable helps organizations make smarter, faster business decisions to impact tomorrow's quarterly results. With over 15 million brands profiled and 800 unique online variables capture per brand at various points in time, Heardable's "big brand data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA with an office in Singapore.
Jon Samsel
Being Heardable, the Heardable Blog, is curated by Heardable co-founder and digital marketing veteran, Jon Samsel. Jon is based in Los Angeles, and Singapore.