Being Heardable

Fans of Heardable--

We've just added a new report view to Heardable -- visual site maps!

Visual site maps are a neat way to look at the underlying structure of websites. With one quick glance, you can see how a brand organizes its content, internal links and external links. In other words, visual site maps show you how the search engines 'see' a website. 

Visual site maps make it easy to identify advanced, optimized websites from sites that have structural, content or canonical deficiencies. It's like SEO for CEO's!

Not only are visual site maps informational, they're pretty to look at!

Here's a practical application of our new visual site map report: When you compare Ron Paul to Jon Huntsman, it's fairly obvious which political campaign has built a more powerful web machine to help power their run for the White House in 2012.

Jon Huntsman's Visual Site Map

See the visual site map on Heardable

Ron Paul's Visual Site Map 

See the visual site map on Heardable

Ron Paul's team has done a suburb job making the views of their candidate as shareable and searchable as possible -- you can see it right there on the map!

Visual Site Maps -- Hot out of Heardable Labs and straight to you!

Let us know what you think.

Can anyone reading this imagine putting together a winning business proposal based on "My competitors want your company to fail?" Who among us could support a budget request with an argument like, "If you turn this over to those racists in the ____ department, they'll ruin the company!" No one can imagine supporting arguments like that in the workplace, but when it comes to discussing politics and economics, that is exactly what most discussions boil down to.

Evan Dodge and Jim Kee wanted more than that. Like most professionals, they want to see evidence before they'll accept an argument. "We want to provide that professional level discussion that we expect at work in the arena of public policy, economics and politics. We think that there's a large middle swath of the country that's not emotionally committed to their party right or wrong. We want to engage them."

ReasonableViews.com was born.

"We believe in 'showing your work,' so we bring facts and footnotes to the discussion, say Kee and Dodge. "We believe that by being good students of data and history and by doing some unconventional thinking we can be one step ahead of the mainstream. ReasonableViews is a sports blog that discusses the issues you'll find in The Economist."

One way Kee and Dodge are blazing a new trail in the blogosphere is by using tools and technology to stay a few steps ahead of the other guys. SocialStrawPoll.com is an example of a tool they recently used to proclaim a 3-way race for the Republican Presidential nomination several days before the mainstream media.

"We recognized the genius of Herman Cain's campaign strategy while everyone else was proclaiming him crazy for not campaigning in Iowa. We debated the fairness of the flat tax 3 weeks ago; the Wall Street Journal editorial page covered it 3 days ago. We drew a connection between Herman Cain's unconventional campaign success and Occupy Wall Street that I haven't seen anyone else mention. We produced original research on the 'lost decade' while everyone else is talking about a double dip. Nailing those insights before other people have them energizes us; it's a blast, and it keeps us going late at night."

The biggest challenge for Kee and Dodge to date? "There's such a long learning curve creating a website," they confess. "Just when you think you've got Twitter, StumbleUpon, YouTube and Google Analytics figured out, you realize that there are 16 more online tools you need to know, plus some new twists on old things to get up to speed on. It's like walking down a telescoping hallway: the farther you go, the more you realize you have farther to go. The more you know, the more you realize you don't know."

"But, you hear people say it all the time: it doesn't feel like 'work' when you have a passion for the subject material; well, not as much like work. Debating politics and economics is stuff we like to do."

The duo at ReasonableViews.com is doing something right. Their online brand health score is already an impressive 608 out of 1,000 according to Heardable.com. Their brand is #15,955 of 14,309,865 brands, putting them in the top 7% of all brands worldwide.

Contact:

reasonableviews@gmail.com

reasonableviews.com

Heardable co-founder, Gunther Sonnenfeld, just presented at CellCom 2011 in Israel. He spoke to a large crowd of 1,500-2,000 business professionals from around the world.

Below is a screen shot of a web page promoting the event, followed by a photo of Gunther on stage.

For a copy of Gunther's presentation, "Multi-Platform Storytelling," please send an email request to: marketing@heardable.com

What is your Social Media Rank? Why does it matter?

(This blog post is a reprint of a PDF published on ubmelectronics.com)

Friends of Heardable-

We've just updated the look & feel of the start page of Heardable Pro, our subscription service for brand marketers (see screen shot below).

Besides the new page design enhancements, we've activated a new reporting feature called "Daily Brand Activity Reports" which allow you to monitor hundreds of micro changes to your brand health score -- so you can be the first to know what's changed and why. Daily Brand Activity Reports are in PDF format, sent to your email inbox each day. You can also view your reports online.

And get this -- we even allow your to compare your brand next to your top competitors. It's like having real-time competitive assessment reports sent to you each day!

As Heardable Pro subscribers, you also retain access to all of the brand analytics features already available on Heardable.com -- plus new features we're BETA testing such as viewing a brand's physical footprint on a map, or measuring your brand sentiment, or Twitter momentum over time.

So what are you waiting for? Sign up for Heardable Pro today and start receiving business intelligence reports in your email inbox each day. Plans start at $9.95 per month for small business owners. $99.99 per month for consultants and service providers.

Heardable: Brand monitoring made easy. Be the first to know. Share insights with your company, your colleagues, or your clients. Take actions today to improve tomorrow's quarterly results!

http://heardable.com/signup.php

Are you an entrepreneurial spirit? 

Heardable's Gunther Sonnenfeld speaks about brand intelligence, transmedia and the physicality of data in this podcast by Marc and Peter of Web Of Intrigue.

About Gunther Sonnenfeld

I build digital content & analytics platforms.

I develop strategies for their use.

I help companies create better data products & services. 

I experiment across media. 

I study culture.

I write and speak about all of it. 

As we stated back in August, worldwide electronics marketer, SupplyFrame Media, named Heardable one of 10 killer new tools to power up your marketing efforts.

According to SupplyFrame, "Many tools on our list offer you instant benefits and help increase the ROI of your social media programs. Augment activities on Twitter, Facebook, your corporate blog or your industry communities with these no or low-cost tools."

SupplyFrame now allows site visitors to embed their Top 10 List on third-party websites -- so we're adding it to Heardable.com.

Enjoy!

EXCLUSIVE ACCESS:

Heardable Releases New Online Benchmark Report on 30 Leading Brands in the Electronics Industry

On Thursday, November 4, 2011, Heardable, Inc. will release all new research that benchmarks the online performance of 30 leading brands in the electronics industry. The 159 page report provides online performance diagnostics on everything from mobile readiness to social network participation to adeptness at SEO.

We're giving you access to the full report three days in advance.

Download PDF here: http://tinyurl.com/3vy3xeb 

Companies profiled include Altera Corporation, Mouser, Renesas Electronics, Freescale, National Instruments, Linear Technology, Farnell Electronics, Avnet Electronics, NXP Semiconductor, ON Semiconductor, Agilent Technologies, Infineon Technologies, RS Electronics, Arrow Electronics, Atmel Corporation, Microchip, Digi-Key, International Rectifier and more.

The study was compiled by Heardable, Inc., the world's first and only real-time contextual brand analytics platform. The research report documents dozens of Internet marketing best practices and provides ranking analysis on how each organization is performing against its competitors.

Highlights from the report's findings:

Electronics brands element14, Newark and Texas Instruments came out on top in social media and website performance.

Somewhat surprisingly, the five most social electronics industry brands are Renesas Electronics with 131 out of 200 points and Newark, Avnet, Altera and Microchip -- all four of which are tied with 126 out of 200 points.

Just 33% of electronics industry brands featured in this report have websites optimized for mobile smartphone browsing (not including custom apps). 

Google Analytics is being utilized by 60% of the brands studied for this report. Adobe/Omniture Sitecatalyst is the second most popular web analytics tool used by 20% of electronics industry companies. 

Five best practices leading electronics industry brands are following:

1. Strong social media presence, participation, followers and advocates

2. Search engine optimized websites

3. Usable websites (easy to engage, share, interact, contact and transact)

4. Regular monitoring and optimization using web analytics software and testing tools

5. Optimizing websites for mobile smartphone browsing

Quote:

"The objective of this report is to help leaders in the electronics industry understand the levers through which online brand value is created in order to identify opportunities to grow the value of their brand going forward," said Gunther Sonnenfeld, co-founder of Heardable, Inc. "For example, of the organizations researched in this report, Altera is the most-liked electronics industry brand on Facebook. However, it has less daily mentions than some of its direct competitors. Why is that? The Heardable platform reveals that Altera has strong brand equity but perhaps weak brand advocacy, which presents a strategic opportunity for the brand."

Learn more:

To learn more about the report, Heardable's methodology or get insights into other brands, contact marketing@heardable.com or call 1-888-520-0034.

About Heardable:

Heardable, Inc. (http://heardable.com) helps organizations utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. They are the world's first and only real-time contextual brand analytics platform that measures the brand health of business organizations across hundreds of categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done — such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, or even hold vendors accountable. With over 14 million brands profiled and 600 unique online variables capture per brand at various points in time, Heardable's "big data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA with an office in Singapore.

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