Published by Jon Samsel on 2010-01-20
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At Heardable, we believe great brands should have high Heardable Scores. Why? Because the online experience is an extension of your brand -- and having an above-average Heardable Score means your brand is most-likely dong a better job online than your competition.
A brandâs measurability is a crucial sub-component of your overall Heardable Score.A low Measurable Sub-Score means your brand could be doing a better job at being found by search engine spiders, especially when it comes to having local, geo-specific search pages on your website and the number of inbound links your site has secured.
What it means to be Measurable
Having a measurable website means you're dedicated to tracking and monitoring the effectiveness of your online efforts. Measurable Scores are determined by scanning your site for popular web analytics tools such as Omniture, Coremetrics, or Google Analytics. We also check for ad network tracking beacons.
The maximum Measurable Sub-Score you can attain is 100 points.
A low Measurable Sub-Score means that we did not detect enough tracking indicators to give us confidence that your site has been optimized for online marketing campaigns. We do undertand that your brand may be utilizing custom analytics tools, looking at raw server data, or directing paid traffic to landing pages instead of to your main site, which could negatively impact your Measurable Sub-Score.
Tips for improving your Measurable Sub-Score
Strategic and tactical steps you can take to improve your Measurable Sub-Score:
Include website analytics packages in your website code
Include ad tracking packages such as DoubleClick DART in your website code
Synchronize your analytics packages with your raw server data as well as external landing pages data
Make sure you truly understand what you are tracking for and why â site visits, leads, conversions or all
Do not confuse engagement metrics with sales metrics; be sure to establish clear and definable benchmarks
Analyze data across your web enterprise â your business will benefit greatly from a 360 degree view