Published by Jon Samsel on 2010-01-20
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At Heardable, we believe great brands should have high Heardable Scores. Why? Because the online experience is an extension of your brand -- and having an above-average Heardable Score means your brand is most-likely dong a better job online than your competition.
A brandâs searchability is a crucial sub-component of your overall Heardable Score.A low Searchable Sub-Score means your brand could be doing a better job at being found by search engine spiders, especially when it comes to having local, geo-specific search pages on your website and the number of inbound links your site has secured.
What it means to be Searchable
The Heardable engine examines your home page plus extra, random pages of your website to determine how visible your site is to search engines, with special emphasis placed on inbound links and local natural search parameters. The higher your Searchable Sub-Score, the more search-friendly your website is.
Being searchable means your brand has likely embraced several SEO best practices. Your site code is probably clean and optimized, you've secured a high number of inbound links to your site, your site content is relevant and compelling, and your pages have been indexed by the major search engines pages.
The Heardable engine doesnât credit your brand for all the SEO best practices you may be doing that we cannot measure. We only look at a fraction of SEO best practices when compiling your Searchable Sub-Score.
The maximum Searchable Sub-Score you can attain is 150 points. Generally, a low searchable grade means that we did not detect localized content on your website, nor a significant number of inbound links.
Tips for improving your Searchable Sub-Score
As a brand marketer, there are several strategic and tactical steps you can take to improve your Searchable Sub-Score:
Follow general SEO best practices, some of which can be found here and more here
Make sure you have enough inbound links to your website
Linkbacks, cross-linking and cross-posting are great ways to increase indexing and page rank in search
Be sure to establish a local presence by publishing geo-specific content pages on your site; such as by state or cities you do business in
Any paid listings you run could be optimized to promote local search pages you've developed