Over the past three months, 3 of the top 4 self storage brands garnered, on average, 27 new likes per month on their Facebook pages:
CubeSmart = 24 new likes per month
Public Storage = 26 new likes per month
Uncle Bob's = 30 new likes per month
While that number may seem adequate by normal business standards, consider this. Industry-leading Extra Space Storage averaged 1,164 new Facebook likes per month, a staggering 4,211% higher monthly growth rate than it's top competitors.
How is Extra Space blowing past its competitors -- and what strategy is driving this serge?