Heardable CEO, Jon Samsel, was recently quoted in Forbes. Contributor, Patrick Hanlon's article, 'How Apple, Dominos, Delta Airlines Rise Despite Slumpy Economy,' discusses how certain brands are making more money in the face of a stumbling economy by taking innovative approaches to marketing and rewarding employees.
Here is a brief excerpt:
Another company creating smiles these days is Delta Airlines. Having survived plucking Northwest Airlines out of bankruptcy, Delta today is flying high.
Delta spends hundreds of millions each year across the board to promote online services, decrease the number of lost bags, revitalize its JFK terminal, and stay relevant for todayâs traveler.
This week Heardable, the analytics standard for measuring online brand performance, released its Top 10 Airlines in North America report, to announce that Delta beat out rivals United and American for the second year in a row.
"Not only have they finished #1 in two consecutive reports profiling the effectiveness of the airline industry,â says Jon Samsel, co-founder and CEO of Heardable, Inc., âbut theyâve managed to make their brand synonymous with a quality online experienceâwhich requires a spirit of listening and a knack for delivering."