Published by Jon Samsel on 2011-03-24 | 417 views
There is nothing fancy about the work that we do for our clients. We dive in and get things done fast, keep the cost low, and focus on providing you with a strategic roadmap [based on what the data shows us] to help you achieve your online marketing goals.
Our job is multifaceted, yet always aligned with your needs. From speedy launch strategies to full-year deliverables. Heardable can educate you and your team on what's happening in the rapidly changing digital marketplace. Or we can help you assess your online performance--from mobile readiness all the way down to mobile and social readiness. We can even uncover insights about your competitors and work with you to devise strategies to exploit their vulnerabilities.
And if you need help executing your marketing plan, we can recommend quality partners such as creative agencies, search optimizers, public relations firms, social media shops, and web developers.
In the end, our goal is to arm you with the knowledge and tools to carry on without us.
1. Online competitive assessments
2. Opportunity roadmaps
3. Online marketing strategy
4. Workshops, reports & trend analysis
Online competitive assessments
Marketers—now you can tap into competitive intelligence FASTER and CHEAPER than your competitors.
If you’re a business owner or brand manager, you already know how expensive and time consuming it can be to create a competitive analysis report that benchmarks how well your company is doing against the competition. Even a research study limited to the online channel alone can take 3, 4, even 5 weeks to complete – and that’s assuming you have the staff with the expertise to do the job. And if you outsource the research to a consulting firm, you're looking at a bill in the tens of thousands of dollars.
Need to update your report six months down the line? You gotta start the entire process all over again!
Yeah, this puts marketers in a real bind. If you can't gather competitive insights quickly, easily and affordably -- how can you be effective as a marketer? How can you exploit the weaknesses of your competitors? How can you achieve your revenue goals?
Well, now there is a solution. Work with Heardable--choosing from one of two options:
a) Become a paid subscriber
b) Inquire about our consulting services
There is an old saying that goes something like this; be ready when opportunity knocks, because it may only knock once and you need to get to the door quickly.
What this means to a marketer is that they must be ready to take advantage of any situation that unfolds before them. Unfortunately, even the best prepared marketing pros often find it hard to prioritize their strategies and tactical initiatives in a fast, effective, and efficient manor. Heardable's solution? Let us help you build an opportunity roadmap to guide you.
You see, once we clearly understand your goals, your marketing budget, your resources, and where you stand in the marketplace, Heardable can complete a quadrant analysis grid for you that will help you focus on those activities that:
- Are easiest to execute
- Cost the least amount of time & money
- Likely to garner the highest return on your investment
The most attractive marketing opportunities [quadrant 1] can be flushed out into request for proposal documents (RFP's) that can be sent to marketing agencies to bid on.
Online marketing strategy
Developing a successful online marketing strategy is an essential part of your business success. In order to be effective online, you'll need to develop a strategic plan that includes:
- Your objectives
- Your goals
- Your strategies
- Your tactics
You will also need to properly assess your internal capabilities, expectations, and resources, such as:
- Business partners
- Agency support
- Revenue expectations
Your online marketing strategy would not be complete without a thorough review of the available channel, both offline and online, at your disposal, such as:
- Social media
- Paid search
- Organic search
- Internet display advertising
- Blogging & microblogging
- Affiliate marketing
- Content syndication
- Direct mail
- Event advertising/sponsorship
- Outdoor display
Why look at offline marketing if you are putting together your online marketing strategy? Well, there may be integrated cross-marketing opportunities to consider that can boost response rates without increasing costs or have an adverse impact on the efficiency of your current campaigns. Adding custom PURLs (personalized URL) to your direct mail campaigns is one example. Or adding an Internet call to action in your television commercials, along with your 800 phone number, is another example.
And it goes without saying that you'll need to devise a way to measure, monitor, optimize, improve, and re-measure your performance over time, within each channel, to ensure success.
Workshops, reports, trend analysis
Heardable offers marketing workshops, reports, trend analysis that can give a quick boost to your online marketing efforts.
Workshop #1 - 100 Online Best Practices Designed To Boost Your Online Performance
Culled from years of online direct response marketing experience and real campaign testing with top brands such as Bank of America, Ford, and Toyota, this one day event is designed to give a enormous booster shot to your marketing team by unveiling the best kept secrets of savvy Internet marketers. Event covers:
1. Websites & landing pages
2. Online advertising (display ads, paid search, email)
3. Social media
The workshop consists of one full day session. It's designed for Internet strategists, online marketers, content managers, and web designers. By the end of the workshop you will:
* Gain access to the metrics behind many Internet marketing best practices
* Learn how top online brands optimize & report on results to achieve greater success
* Uncover the techniques used to match the right tactics to your business objectives
Workshop #2 - The Write Way: Expand Your Online Brand Reach By Writing Smarter
This event is designed to help marketers become better online writers by engaging them in interactive exercises and multimedia presentations designed to teach both the ‘art’ and ‘mechanics’ behind:
2. Writing for the web
3. Writing for SEO
The workshop consists of one full day session. It's designed for both the beginner and advanced writer, web content managers, and online marketers. By the end of the workshop you will:
* Understand how writing & coding can improve SEO results
* Become a more effective storyteller + think like a search engine
* Know the tools you can use to increase your brand reach
Top 10 US Domestic Airline Brands Online - Nov 2010
Printed Page Length: 33 pages
By: Jon Samsel
CEO - Heardable, Inc.
Delta Air Lines has been named the most effective domestic airline brand online by Heardable, Inc., a brand performance rating platform whose mission is to measure the world's brands. Delta beat competitors such as JetBlue and Southwest to take the top position, which was calculated by a thorough examination of hundreds of online brand variables. Delta's brand health score of 580 out of 1,000 beat its nearest competitor, JetBlue, by 22 points. Shockingly, Delta's performance was 51% higher than United Airlines, whose score of 284 out of 1,000 did not even make the top 10 list.
The report includes in-depth 'online brand scoring' analysis on each of the 10 rated airline carriers, plus a snapshot comparison to several other industry categories.
"Delta has obviously put in a lot of effort into social marketing over the past year, and that effort is now being rewarded," adds John Sharp, director of Heardable, Inc. "You need to get a lot of things right to win the top spot in a competitive sector like airlines - their brand management team deserves high marks."
Delta Air Lines, JetBlue Airways, SouthWest Airlines, American Airlines, AirTran Airways, US Airways, Alaska Airlines, Continental Airlines, Allegiant Air, Virgin America
North America/United States
NAICS Code: 481111 - Scheduled Passenger Air Transportation (US Domestic, Top 10 Brands Only)
Online Marketing, Internet, Media and Advertising, Branding, Mobile (Smart Phone) Optimization, Search Optimization, Actionable Websites, Social Media Participation, Web Analytics & Measurability, Shareable Content, Air Travel Trends, Airline Carriers, Airport Security, Airline Passenger Benefits, Brand Health Scores
Table of Contents
1. Executive Summary
2. Industry Overview
3. Top 10 Airlines
4. Airlines vs. Others – How the Airlines Compare to Alternative Industries
5. Heardable Platform
6. Score Methodology
7. 50 Ways to Boost Your Online Brand Using Heardable
7. About Heardable
$1,299.00 ($799.00 for Heardable subscribers)
Trend analysis (coming soon)
To find out more about Heardable's consulting services, please contact us at:
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