Published by Jon Samsel on 2010-11-23 | 656 views
Dave Ramsey is a well-known financial author, radio host personality, and speaker who provides advice to listeners and customers on how to live a debt-free life. His radio program uses the promotional tagline, "It's about your life and your money." After analyzing his online brand, Dave might want to consider altering his tagline to, "It's about your brand and your brand health score." DaveRamsey.com recently attained a Heardable Score of 705 out of 1,000 -- surpassing established investment advice companies such as Motley Fool, TheStreet and Charles Schwab.
DaveRamsey.com's online performance is impressive:
#13 out of 1,200,000 brands in the Heardable platform.
#1 out of the 7,943 brands in their business category (NAICS Code 523930 - Investment Advice).
#1 in their local zip code (Brentwood, TN 37027).
So how did DaveRamsey.com do it? What is the secret to their success?
One thing is for sure, the folks behind DaveRamsey.com totally get the fact that their online customers are also buying their brand. In every aspect, whether onsite of offsite, they have taken steps to engage, promote, discuss, and share information in a way that benefits the consumer.
Let's look at their brand profile on Heardable.com, drilling down into each of their six subscores to get a better idea of what they are doing right.
Actionable Score = 92/150: They make it easy for their site visitors to engage and transact with them. And their website is somewhat ADA compliant.
Measurable Score = 100/100: They monitor and optimize the performance of their website using web analytics software, onsite advertising, plus use optimization tools.
Portable Score = 165/200: They have optimized their site experience for most of the major mobile web browsers so that smart phone users have the best possible user experience.
Searchable Score = 122/200: DaveRamsey.com is optimized for SEO, with an emphasis on local search. Having 240,970 incoming links and 14,677 indexed pages on their website doesn't hurt either!
Shareable Score = 108/150: The Dave Ramsey brand has made it easy to send and receive Internet data feeds in multiple formats, showcasing an open company that is not afraid to share, syndicate, and embed content.
Sociable = 118/200: Their brand is active participant in social media across a span of external social networks. They also appear to be active in the conversations taking place around their brand.
Overall, Team Heardable was very impressed by the Dave Ramsey brand. Like the little engine that could, this online brand is a beacon of hope to the millions of small to medium-size businesses who are trying to expand their brand reach by becoming more visible online.
Don't think your online brand can perform as well as DaveRamsey.com? Hogwash! Just repeat after us: "I think I can. I think I can. I think I can."