Published by Jon Samsel on 2010-03-04 | 470 views
HowStuffWorks is a website that explains hundreds of subjects, from microwave ovens to bowling bowls to DVDs, using clear language and tons of illustrations.
HowStuffWorks.com currnetly ranks #16 on The Heardable 100 list of today's most effective online brands (based on Heardable Score). As of March 4, 2010 its score was 766 of 1000. Outstanding.
How did they do it?
Portable: They optimized their website for mobile browsers such as iPhone, Android and Blackberry.
Shareable: They have engaged in RSS content syndication.
Measurable: They utilize web analytics & ad tracking tools such as Omniture and Google Adwords.
Actionable: Their site content and direct response elements are very customer-centric (70% customer POV).
Sociable: Their brand particpates in the social media space.
Searchable: They have established 1,566,310 backlinks and they've published local SEO content.
HowStuffWorks.com -- Heardable's Website of the Day for March 4, 2010.