Like the Superbowl, the Olympics are one of those branding opportunities where the number of variables turn the ROI into an absolute crapshoot - but that hasn't stopped some of the world's biggest brands from lining up to sponsor the games and compete for your business. Plus, it gives us a great chance to line up the nine premium-tier sponsor brands and hand out some Heardable Gold, Silver and Bronze.
So let the games begin! Let's announce our nine contestants:
Atos Origin (France)
Leaving aside the special-purpose landing pages so we have an even start, let's plug each brand's domain into the Heardable engine and see what comes out. Judges - get those scoring paddles ready... because here are the results:
Our congratulations to Samsung (and Korea) for a well-deserved win. To see what Samsung did right, you can check out their Heardable Subscores here - or you can replay the competition using our five brand comparison score tool.
Heardable's co-founder and CTO, John Sharp, is also the founder of invitation-based funding platform Hatcher, the former President and CTO of the leading Asia healthcare portal DocDoc, and a veteran entrepreneur, inventor, and investor. John is based in Singapore.