Published by John Sharp on 2012-01-12 | 264 views
Okay, so you've read the news about the launch of Google's "Search plus your World" mashup - Google's latest adjustment to the way it renders search results. You've seen the arguments for and against. I've got a question for you: where did you find these arguments?
I found entire breadth of these anti-Google arguments on... Google. Including some that were absolutely scathing.
A truly evil company would not let you see any of this. They would just make changes to the way they do things, and block the discussion - end of story. Which goes to the heart of the argument that some are trying to make - what constitutes evil behavior?
Google is not evil. Evil people don't allow arguments and don't share information. The fact that Google is allowing all arguments to blosson - including those for and against their plans - allows us and them to collectively discuss and figure out what the world wants. And it might be that the world actually decides that Google Search Plus Your World is what the people decide they want.
As shown by Facebook several times over now, sometimes the world doesn't know what it wants until six weeks after they start using something they hate. Then they love it.
Note: Google, I do have an issue with paying you thousands of dollars for search, SEO, link and keyword data that remains incomplete, via your APIs*. That said, I feel a need to thank you as well, because we wouldn't have taken the time to develop our own algorithms in several key areas if your data had been enitrely trustworthy. So maybe, by withholding data, you actually helped us create some value that wouldn't have otherwise been created. If so, thank you.
Final note: There's a great article on the current state of SEO that was just published by Danny Sullivan. If you're in this business, it is well worth a read.