Being Heardable

Being Heardable http://www.heardable.com/heardable.xml The Heardable Blog en-us Tue, 31 Jan 2012 13:03:09 GMT Being Heardable: 3 Ways Heardable Can Help Creative Agencies and Consultants http://www.heardable.com/blogs.php?user_id=7&blogentry_id=352 <div>Heardable works with a variety of companies to help them boost their online revenues by utilizing our real-time contextual analytics to provide actionable intelligence. Clients include top advertising agencies, brand managers at Fortune 100 companies, website/mobile site designers, SEO/marketing consultants, and small business owners, to name a few.</div> <div> </div> <div>So, how can Heardable help your agency or consulting practice? Here are 3 possibilities:</div> <div> </div> <div>Drumroll please!</div> <div><strong><br /> </strong></div> <div><strong>1. We Can Help You Close a Sale</strong></div> <div> </div> <div>Heardable allows you to generate an online brand health diagnostics report for any business within minutes, so you can send & discuss the findings with prospective clients. "Client A, you're online brand is weak in the following areas, which are impacting your brand in the following way. Our agency/consultancy can help you achieve x, y and z." You can even co-brand the report with your logo. The file output is a sleek PDF. <a href="http://heardable.com/signup.php">Available to Heardable Pro subscribers ($99/mo)</a>.</div> <div> </div> <div><strong>2. We Can Help You Measure Success</strong></div> <div> </div> <div>You can utilize Heardable to create baseline metrics at the start of a client engagement, and generate daily, weekly or monthly progress reports for your existing clients, helping you prove your company's efforts are having a measurable impact on their online performance over time. <a href="http://heardable.com/signup.php">Available to Heardable Pro subscribers ($99/mo)</a>.</div> <div> </div> <div><strong>3. We Can Help You Generate Revenue</strong></div> <div> </div> <div>With Heardable, your agency/consultancy can assemble rich competitive assessment reports for your clients, or prospective clients, telling them how well they're performing online next to top competitors in their industry or local area. You can create a custom list of brands to measure, add your own insights and analysis to the report, co-brand the report with your logo, and assemble a PDF to send/share with just one click. And yes, you can charge money for these reports! <a href="http://heardable.com/signup.php">Available to Heardable Pro subscribers ($999/mo)</a>.</div> <div> </div> Tue, 31 Jan 2012 13:03:08 GMT Being Heardable: Dell's Brand Equity vs HP's Brand Advocacy http://www.heardable.com/blogs.php?user_id=7&blogentry_id=351 <p><a href="http://www.jonsamsel.com/wp-content/uploads/2012/01/screen-shot-2012-01-30-at-92718-am1.png"><img alt="" width="244" height="227" src="http://www.jonsamsel.com/wp-content/uploads/2012/01/screen-shot-2012-01-30-at-92718-am1.png"></a></p> <div><span style="font-size: small; ">When you examine the 10 brands on this chart, you can see that RIM is the most-liked computer manufacturing brand on Facebook, with 9,449,868 likes. But when you zoom in on Dell with 997,909 likes, you will see that they have 12% fewer daily mentions than Hewlett-Packard (HP), even though HP has close to the same number of likes -- why is that?</span></div> <div> </div> <div><span style="font-size: small; ">Heardable.com reveals that Dell has strong brand equity but weaker brand advocacy than HP. At least, at this point in time.</span></div> <div> </div> <div><span style="font-size: small; ">The point of discussing these findings is to show how two or more data points, in context, can reveal something entirely new.</span></div> <div style="text-align: center; "><span style="font-size: small; "> </span></div> <div><span style="font-size: small; "><strong>First Glance</strong></span></div> <div><span style="font-size: small; ">Dell is the most liked computer maker on Facebook. This is true.</span></div> <div><span style="font-size: small; "> </span></div> <div><span style="font-size: small; "><strong>Contextual View</strong></span></div> <div><span style="font-size: small; ">Dell is the most liked computer maker on Facebook on the surface, but HP has developed a passionate fan base that is talking about and advocating the brand across social media, in huge numbers relative to their fan base, which is a powerful indictor that the brand is resonating with consumers more than Dell right now. </span></div> <div><span style="font-size: small; "> </span></div> <div><span style="font-size: small; ">Is something going on in the marketplace that’s triggering this surge in chatter for HP? </span></div> <div><span style="font-size: small; "> </span></div> <div><span style="font-size: small; ">Did HP launch a new product or advertising campaign? </span></div> <div><span style="font-size: small; "> </span></div> <div><span style="font-size: small; ">Did they receive a recent a celebrity endorsement or launch a new social media marketing campaign? </span></div> <div><span style="font-size: small; "> </span></div> <div><span style="font-size: small; ">If this growth trajectory continues unabated, how many more months will it take for HP to surpass Dell as the top computer manufacturing brand on Facebook? </span></div> <div><span style="font-size: small; "> </span></div> <div><span style="font-size: small; ">Heardable knows the the answer.</span></div> <div> </div> <div><span style="font-size: small; ">Contextual brand intelligence = actionable insights.</span></div> <div><span style="font-size: small; "> </span></div> <p> </p> Mon, 30 Jan 2012 09:35:07 GMT Being Heardable: UBM Electronics and Heardable Announce Brand Intelligence Partnership http://www.heardable.com/blogs.php?user_id=7&blogentry_id=350 <p><strong>UBM Electronics and Heardable Announce Partnership to Offer Online Brand Intelligence Services to the Global Electronics Marketplace</strong></p> <div> </div> <div><em>Services to Provide Actionable Insights to Improve Brand Position in Social Media, Mobile, Search, Websites, Location-Based Networking and More</em></div> <div> </div> <div>SAN FRANCISCO and LOS ANGELES, Jan. 12, 2012 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and Heardable Inc., the world's first and only real-time contextual brand analytics platform, today announced an alliance to provide online brand optimization services to electronics companies to measure their brand performance.  Under the terms of the agreement, UBM Electronics will sell Heardable's offerings.</div> <div> </div> <div>The priority for any brand is to establish and maintain relevancy within a very fragmented landscape across a myriad of channels and platforms that include search, content development, social communication and portability.  Heardable helps organizations deal with information overload by helping them make sense of their online brand footprint in a quick, reliable, and holistic way. By monitoring the levers through which an online brand value is created, the Heardable platform provides companies with the actionable intelligence they need to attain their marketing and sales goals.</div> <div> </div> <div>Heardable offerings include:</div> <div> </div> <div>- Heardable Pro:  a daily brand monitoring and analysis tool</div> <div>- Custom benchmark/market trends reports</div> <div>- Individual brand reports</div> <div>- Workshops</div> <div>- Speaking opportunities</div> <div>- Strategic consulting</div> <div> </div> <div>"As marketers seek to understand their true position in the global electronics marketplace, our alliance with Heardable will allow us to truly help our customers in terms of accessing this real time critical information and to help optimize and improve their online brand presence. Our goal is to help the global electronics community bring new products to market and accelerate technology sales," said Paul Miller, CEO, UBM Electronics.  "Additionally, by adding this tool to our portfolio we continue to act on our business' strategic growth plan of reach, services and commerce by offering research services to customers and, via the UBM DeusM unit, real solutions for customers wanting to invest in building strong digital brands."</div> <div> </div> <div>"Mining and making sense of the data cloud is the next big opportunity for engineers, marketers, and C-level executives," said Jon Samsel, CEO of Heardable. "The Heardable platform indexes colossal amounts of brand data and puts that information into context so that business professionals can make quick, reliable business decisions -- often weeks or months ahead of their competitors -- giving them a huge leg up. The UBM Electronics/Heardable partnership means thousands of electronics companies will now be able to optimize and monetize their online brands in ways that were not previously possible. Hats off to the UBM Electronics management team for recognizing how big data can now be harnessed to provide powerful marketing insights for its customers."</div> <div> </div> <div>Later this month, UBM Electronics and Heardable will release three new benchmark reports, the first in a series of reports covering the electronics industry: IP & E, Design Software and Test.</div> <div> </div> <div>To download a sample Heardable research report, go to: <a href="http://ubmelectronics.com/mediakit/wordpress/wp-content/uploads/2011/11/Heardable.pdf">http://ubmelectronics.com/mediakit/wordpress/wp-content/uploads/2011/11/Heardable.pdf</a></div> <div> </div> <div>To learn more about Heardable or other UBM Electronics strategic marketing services, contact Barbara Couchois, Vice President, Operations and Partner Services, UBM Electronics at barbara.couchois@ubm.com or 415.947.6928.</div> <div> </div> <div>About Heardable</div> <div>Heardable makes brand monitoring easy -- helping business organizations around the world utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. We are the leading online brand benchmarking and analysis platform that measures the brand health of business organizations across hundreds of business categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done -- such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, even hold vendors accountable. With over 14 million brands profiled, Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. <a href="http://heardable.com">http://heardable.com</a></div> <div> </div> <div>About UBM Electronics </div> <div>UBM Electronics is the global leader in media and marketing solutions for the electronics industry. <a href="http://www.UBM Electronics">UBM Electronics</a> delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.</div> <div> </div> <div>About UBM plc</div> <div>UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.  For more information, go to <a href="http://www.ubm.com">www.ubm.com</a></div> <div> </div> <div>For more information on UBM Electronics please contact:</div> <div> </div> <div>Felicia Hamerman, Vice President, Marketing</div> <div>T: 516.562.5652, E: felicia.hamerman@ubm.com</div> <div> </div> <div>For more information on Heardable please contact:</div> <div> </div> <div>Jon Samsel, CEO - Heardable, Inc.</div> <div>T: 888-520-0034 office, E: samsel@heardable.com</div> <div> </div> <div>SOURCE UBM Electronics</div> <div> </div> <div>RELATED LINKS</div> <div><a href="http://www.ubmelectronics.com">http://www.ubmelectronics.com</a></div> <div> </div> <div><a href="http://www.prnewswire.com/news-releases/ubm-electronics-and-heardable-announce-partnership-to-offer-online-brand-intelligence-services-to-the-global-electronics-marketplace-137190733.html">http://www.prnewswire.com/news-releases/ubm-electronics-and-heardable-announce-partnership-to-offer-online-brand-intelligence-services-to-the-global-electronics-marketplace-137190733.html</a></div> Thu, 12 Jan 2012 17:08:35 GMT John Sharp: Google is Not Evil http://www.heardable.com/blogs.php?user_id=2&blogentry_id=349 <p>Okay, so you've read the news about the launch of Google's "Search plus your World" mashup - Google's latest adjustment to the way it renders search results.  You've seen the arguments for and against.  I've got a question for you: where did you find these arguments?</p> <p>I found entire breadth of these anti-Google arguments on... Google.  Including some that were absolutely scathing.  </p> <p>A truly evil company would not let you see any of this.  They would just make changes to the way they do things, and block the discussion - end of story.  Which goes to the heart of the argument that some are trying to make - what constitutes evil behavior?</p> <p>Google is not evil.  Evil people don't allow arguments and don't share information.  The fact that Google is allowing all arguments to blosson - including those for and against their plans - allows us and them to collectively discuss and figure out what the world wants.  And it might be that the world actually decides that Google Search Plus Your World is what the people decide they want.  </p> <p>As shown by Facebook several times over now, sometimes the world doesn't know what it wants until six weeks after they start using something they hate.  Then they love it.  </p> <p>Note: Google, I do have an issue with paying you thousands of dollars for search, SEO, link and keyword data that remains incomplete, via your APIs.  That said, I feel a need to thank you as well, because we wouldn't have taken the time to develop our own algorithms in several key areas if your data had been enitrely trustworthy.  So maybe, by withholding data, you actually helped us create some value that wouldn't have otherwise been created.  If so, thank you. </p> <p>Final note: There's a <a href="http://searchengineland.com/2011-year-google-bing-took-away-from-seos-publishers-106311/comment-page-1#comment-21839">great article on the current state of SEO</a> that was just published by Danny Sullivan.  If you're in this business, it is well worth a read.</p> <p> </p> Thu, 12 Jan 2012 05:23:53 GMT John Sharp: Loving the Fail Whale http://www.heardable.com/blogs.php?user_id=2&blogentry_id=348 <p>It's been said that today's glamorous militia leader (think Che Guevara) is tomorrow's head of city planning and infrastructure development (think - your Dad).  The same thing can be said of platform developers, as they exit the protyping stage and prepare the "production-ready" environment.  Today's glamorous designer is tomorrow's anonymous error handling management system engineer.  </p> <p style="text-align: center; "><img width="500" height="375" alt="" src="../../../../../../uploads_user/blogs/failwhale.jpg" /></p> <p>That's right.  Now that we're rapidly entering our commericalization phase (watch for an exciting announcement on this later today), what's also happening is you're seeing the results of a year-long effort that has embraced not only the "big data" arts of data gathering, curation, analysis and presentation, but equally, the under-loved areas of user experience design: load balancing, flood management, query and index optimization, settings management, and error handling. </p> <p>For many businesses, this transition can be extremely painful.  Some developers simply don't want to lay down their arms and remove their beret - they simply weren't made to transition their skills into error handlling and query optimizing.  </p> <p>Wise managers will find a way to buy these engineers a ticket to Bolivia, so they can continue their work as revolutionaries.  Dumb managers will allow them to push off the necessary back-end grunt work and continue the glamorous work of making the front-end ever-more shiny - a move that I know from bitter experience will lead to an extremely well-polished slippery slope down.  </p> <p>[Entrepreneurs, please take note of the above advice:  Sell your vision, then build the city, brick by brick, - sewer system and all.  You will create far more lasting value than simply putting up a pretty facade.]  </p> <p>At Heardable, we took the decision to start focusing on "invisible" stuff like error-handling and optimization about twelve months ago.  Today, we're (quietly) launching a highly modular system that has one of the nicer error handling systems built into it that you're likely to (not) come across.  </p> <p>I say (not) come across, because we're trying to ensure that when a user requests a piece of data that doesn't exist, or needs to be updated, that we do as much of this automatically as possible.  As with most defensive systems, our goal is to not be seen to be doing what we're doing. </p> <p>Has this paid off?  Yes.  Several times in the past week,  we've had too many requests for information.  As a small, fast-growing company, our only solution to this is to expand our capacity, and push our business to the cloud, which we're doing as fast as we can.  But there are going to be times when the perfect storm occurs and a system needs to kick in to take care of the user - i.e. a "fail whale" (in our world, a simple alert page) needs to appear and tell the user what is going on.  </p> <p>Fortunately for us, this is happening less and less because we started in on our planning early, and moved the UX to the forefront of what we focus on daily.  Right now, we probably spend as much time removing and handling conflicts and delays as we do adding capabilities, which feels like the right balance.  </p> <p>I like to think we're winning the battle.  If you fail to see our version of the fail whale appear, you can be confident that we're winning as well.  if you do - our apologies - and please know that we're working hard to make those appearances less and less.</p> <p>Note: For all the "fail whale" talk above, we don't have one.  Our current alert page is just that - a simple orange and gray message that lets you know we're ove the limit.  Could this be improved?  Sure - if you have any great ideas about what Heardable should adopt as its "out of connections" Fail Whale, please email me at sharp@heardable.com.  Hand-drawn cartoons, creatures and animals will certainly be given strong preference for inclusion.  We'll even add a credit if you wish.</p> <p>You need to have been a regular on Twitter two years ago to get this reference - a big white cartoon "fail whale" designed by <span style="border-collapse: collapse; color: rgb(34, 34, 34); font-family: arial, sans-serif; line-height: 16px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px; font-size: small; ">Yiying Lu, </span>held up by birds, that used to appear whenever Twitter's servers were overloaded with "Too Many Tweets". The engineers at Twitter did a stunning job of focusing on managing the user experience and adding and improving that infrastructure - and deserve a large amount of the credit for the company's considerable sucess since.  </p> <p>Hopefully, we're headed down that same path.  Stay tuned.</p> Wed, 11 Jan 2012 20:36:43 GMT Being Heardable: 9 Business Rules of Thumb To Manage By http://www.heardable.com/blogs.php?user_id=7&blogentry_id=346 <p><a href="http://www.jonsamsel.com/wp-content/uploads/2012/01/rulesheardable.png"><img alt="" width="496" height="342" src="http://www.jonsamsel.com/wp-content/uploads/2012/01/rulesheardable.png"></a></p> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">The book, Rules of Thumb, by Tom Parker, is a fascinating read because it's a fine collection of heuristic sayings: a measuring device for common sense principles of life.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">I thought nine rules were especially interesting due to their potential for influencing business decisions. They reminded me of how we make 'back-of-the-envelope calculations' which are better than a guess but less than an accurate than a proven fact.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">Here are 9 business rules of thumb to ponder:</span></span></strong></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">#9</span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; "> Business Decisions - 80% of all bad decisions are snap decisions. Good managers make the best decisions after sleeping on it.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">#8</span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; "> Organizational Management - A corporation should limit its executive staff to one hundred people or less, even though it may have thousands of employees.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">#7</span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; "> Advertisements - A good ad should have no more than seven words and two things to look at.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">#6</span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; "> Time Management - A job with a new client with take 25% longer than the same job with an established client.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">#5</span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; "> Product Marketing - Any new product should have at least three easily recognizable advantages over the competition.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">#4</span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; "> Advertising - To attract women, show babies and women. To attract men, show men.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">#3</span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; "> Public Speaking - You should expect your actual speech to take one-third more time than it took you during practice.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">#2</span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; "> Press - Don't tell a reporter anything you don't want printed. Not that they can't be trusted, but what you tell reporters off the record can lead them to another source who may not be so discreet.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">#1 </span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; ">Elevator Pitch - The idea for a new venture is likely to be strategically unsound if it can't be put into one coherent sentence.</span></span></div> Tue, 10 Jan 2012 09:57:16 GMT John Sharp: Yahoo is Going Down - Can Scott Thompson Save It? http://www.heardable.com/blogs.php?user_id=2&blogentry_id=345 <p>Watching Yahoo struggle forth is an exercise in frustration - like watching the final scene in Gladiator.  </p> <p>Actually, it's worse - because the wounds have been all self-inflicted. First, the board spurned an offer that would have made shareholders rich, and handed control of the company to an entirely new set of people (obviously, this is needed.)  </p> <p>Then in the immediate aftermath, they decide to double down and make the Yahoo content even less navigable, turn their once-great Yahoo Ecosystem (read: APIs) into a befuddling minefield, and make the user experience for advertisers, would-be social media users, and would-be buying customers ever more horrible.  Then they topped that dubious set of accomplishments by devaluing the value of a Yahoo user id to the point of worthlessness, relaxing their once-heroic mobile efforts, and removing themselves from serious contention in the cloud, in search technology, and in social media.  </p> <p>Now, they have a new CEO.  How long can user forums, email and dusty bookmarks lodged inside ancient PC browsers sustain a business? You're about to find out.  Unless Scott Thompson is super-smart, the answer is: not very long.  Can he fix it?  That all depends - most of the core stuff that could be used to rebuild the business is really, really broken:</p> <p><strong>1. Yahoo user IDs are worthless, and virtually unusable outside Yahoo</strong></p> <p>When was the last time a site let you log in using Yahoo?  When was the last time you needed to?  Yahoo doesn't have a front-and-center strategy that could expand the use of its user identities - I find it consistently easier to log in to Yahoo using Google - than using my Yahoo credentials, and my Yahoo credentials are useless almost anywhere else on the web, either for commerce or access.  Bye, bye social network, content-sharing and commerce partnerships.</p> <p><strong>2. Yahoo's confusing APIs, poor navigation, unreliable results, and "corporate' legal stance make it almost impossible for developers to use them</strong></p> <p>Yahoo's APIs - once the cutting edge of what was available - are becoming harder to use, license and manage every day.  Try finding the billing page within the developer area and you'll instantly know everything you need to about Yahoo's other commercial businesses - and general approach to user interface design.  Try understanding how "non-commercial use" expands their business when everyone is speeding in the opposite direction, and I predict you will, like most of us, just give up and try one of the 4,000 other sources of data.  And what's with the substantial statistical differences between Yahoo Search results, and the results I'm paying you for?  Why don't they match?</p> <p>By the way, if any of you out there are studying user interface design, and what to see an example of what NOT to do, sign up for Yahoo BOSS (the custom Yahoo search API that is one of the few Yahoo APIs we still use.)  I guarantee you will come away from the experience inspired - as in, inspired that there is much still to be done in the world of UX design.  </p> <p><strong>3. Yahoo's own social media presense is zip, zero, nowhere </strong></p> <p>Sure, Yahoo Finance and News still get lots of hits.  But the trend is, more and more, we are getting our news by following the stories that friends recommend on the (non-Yahoo) social networks that are the new web front end.  Yahoo 360 has less users than Anderson Cooper has blood-stained white t-shirts.  At Heardable, we track over a hundred social networks.  With the single exception of Flickr, which remains a great, but internally under-loved service, Yahoo ranks at the very, very bottom.  </p> <p>In fact, when I go take a peek at the new <a href="http://heardable.com/brand_profile.php?qr=87965&report_timeframe=1&report_type=social_network_utilization&bid=11&result_limit=20">Social Network Utilization Map on Heardable</a>, I can't even find (non-Flickr) Yahoo nets unless I first expand my results to show all 100+ social networks - and then finally, there they are, with almost zero presense.   This, on top of a massive email base of tens of millions of users?  Unforgiveable!  What was Carol Bartz doing the whole time she was there?  Did she ever look at the user database, and think "social"?  Obviously not...</p> <p><strong>4. Yahoo Stores need to morph into something more like Facebook Pages, pronto...</strong></p> <p>If you're a business utilizing Yahoo's commerce, you're probably in one of the few areas of Yahoo that actually does what it says on the box.  But how do you make users aware of the fact you exist, outside of Yahoo (and Bing?)  Answer: not very easily.</p> <p><strong>5. Yahoo's advertiser front end sucks - indeed, as evidenced above, Yahoo's front end to virtully every possible customer - sucks</strong></p> <p>Why is Google so great?  Because their user experience is a breeze.  I can add advertising to my brand new site in a few minutes, and everything is really well-integrated, from AdWords, through to Google Analytics, site optimization, you name it.  </p> <p>Okay, I'm going to stop here.  You get the idea.  The problem with Yahoo is it has sat resolutely on its behind and watched the world go by.  I'm sure inside Yahoo there were some really caring people who never, ever got a chance to do what they felt was needed.  But I'm also sure that there are an equal number of dummies that really need to be shown the door.  </p> <p>On that subject - I had a meeting in Yahoo a few years back and sat in a conference room next to the executive offices.  On the massive room-wide white board, someone had laid out Yahoo's corporate strategy.  There were many, many interconnecting boxes, reiterating the need over and over again to create a "larger audience for our content" - but seemed to be missing any of the steps that would enable this to happen, including utilizing the brand, user base, or expanding via social media.  The map told us everything we needed to know about where Yahoo was headed - i.e. into the abyss.</p> <p>Can Yahoo be saved?  Now is the time for Scott Thompson to start walking the halls and talking with everyone to see who gets it.  Time to reach down and find that small band of repressed smart people that still work there.  Time to finally give them their chance to make Yahoo great again.  </p> <p>It can be done, but only with a massive, company-wide effort - starting with the firing of the people responsible for this mess, and the hiring of some brilliant internal or external folks (from Facebook?) with great ideas and strong experience in building and sustaining innovative, web-wide user experiences and brands.  </p> Thu, 05 Jan 2012 17:56:36 GMT Being Heardable: 50 Reasons To Love Heardable http://www.heardable.com/blogs.php?user_id=7&blogentry_id=344 <div style="width:510px"><strong style="display:block;margin:12px 0 4px"><a target="_blank" href="http://www.slideshare.net/heardable/25-reasons-to-love-heardable">25 Reasons To Love Heardable</a></strong> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=25reasonspdf-120105131822-phpapp01&stripped_title=25-reasons-to-love-heardable&userName=heardable" width="510" height="426"></embed> <div style="padding:5px 0 12px">View more <a target="_blank" href="http://www.slideshare.net/">presentations</a> from <a target="_blank" href="http://www.slideshare.net/heardable">Heardable, Inc.</a></div> </div> <div style="width:510px"><strong style="display:block;margin:12px 0 4px"><a target="_blank" href="http://www.slideshare.net/heardable/25-more-reasons-to-love-heardable">25 More Reasons To Love Heardable</a></strong> <embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=25morereasonspdf-120105132751-phpapp01&stripped_title=25-more-reasons-to-love-heardable&userName=heardable" width="510" height="426"></embed> <div style="padding:5px 0 12px">View more <a target="_blank" href="http://www.slideshare.net/">presentations</a> from <a target="_blank" href="http://www.slideshare.net/heardable">Heardable, Inc.</a></div> </div> Thu, 05 Jan 2012 11:30:35 GMT Being Heardable: Heardable In The News http://www.heardable.com/blogs.php?user_id=7&blogentry_id=343 <div> <div> <div><span style="font-size: small; ">January 17, 2012</span></div> <div><span style="font-size: small; "><strong>Mouser Electronics “M” Logo to be Seen from the Sky</strong></span></div> <div> </div> <div><span style="font-size: small; ">"Mouser was recently named one of the Top 10 Electronics Industry Brands by Heardable, Inc., in a report that measures the health of online effectiveness for businesses and brands, analyzed hundreds of categories to determine their rankings. Mouser scored 641 points out of a possible 1,000 points, surpassing many larger companies on the list." </span><span style="font-size: small; "><</span><a href="http://www.businesswire.com/news/home/20120117006831/en/Mouser-Electronics-“M”-Logo-Sky"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> </div> <div>  </div> <div> <div><span style="font-size: small; ">January 12, 2012</span></div> <div><span style="font-size: small; "><strong>UBM Electronics and Heardable Announce Partnership to Offer Online Brand Intelligence Services to the Global Electronics Marketplace</strong></span></div> <div> </div> <div><span style="font-size: small; ">UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and Heardable Inc., the world's first and only real-time contextual brand analytics platform, today announced an alliance to provide online brand optimization services to electronics companies to measure their brand performance.  Under the terms of the agreement, UBM Electronics will sell Heardable's offerings. </span><span style="font-size: small; "><</span><a href="http://www.prnewswire.com/news-releases/ubm-electronics-and-heardable-announce-partnership-to-offer-online-brand-intelligence-services-to-the-global-electronics-marketplace-137190733.html"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div> </div> </div> <div><span style="font-size: small; ">January 6, 2012</span></div> <div><span style="font-size: small; "><strong>element14 Kicks Off the New Year with Key Improvements for e-commerce Customers in Asia Pacific</strong></span></div> <div> </div> <div><span style="font-size: small; ">"These improvements are part of element14’s continuous efforts in website optimisation and social media marketing, which yielded stellar results in 2011. element14 is ranked number one in the Heardable " Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry" due to its search engine optimisation, mobile browsing as well as monitoring and optimisation using web analytics software." </span><span style="font-size: small; "><</span><a href="http://www.businesswireindia.com/PressRelease.asp?b2mid=29647"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> </div> <div> </div> <div> <div> <div><span style="font-size: small; ">January 2, 2012</span></div> <div><span style="font-size: small; "><strong>element14 and Newark rank top in Online Brand Health Benchmark Report</strong></span></div> <div> </div> <div><span style="font-size: small; ">Premier Farnell’s collaborative online community for electronics design engineers, has been ranked number one in the Heardable 'Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry.' </span><span style="font-size: small; "><</span><a href="http://www.businesswire.com/news/home/20111102005996/en/element14-Newark-rank-top-Online-Brand-Health"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> </div> </div> <div><span style="font-size: small; ">November 23, 2011</span></div> <div><strong><span style="font-size: small; ">Heardable Announces SocialStrawPoll.com: Quickly Compare the Popularity, Buzz and Growth of Political Candidates Across Social Media</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">Heardable, Inc. released a new microsite today called SocialStrawPoll.com (http://SocialStrawPoll.com) that benchmarks the social networking stats of the top Presidential candidates on YouTube, Twitter and Facebook. Growth, daily mentions and fan base are updated hourly. Now anyone can conduct an instant social straw poll to see who's winning the 2012 race for the white house according to each of the three main social networks. <</span><a href="http://www.prweb.com/releases/2011/11/prweb8981566.htm"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">November 4, 2011</span></div> <div><strong><span style="font-size: small; ">New Online Benchmark Report Ranks 30 Leading Brands </span><span style="font-size: small; ">in the Electronics Industry</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">Today Heardable, Inc. released all new research </span><span style="font-size: small; ">that benchmarks the online performance of 30 leading brands in the </span><span style="font-size: small; ">electronics industry. The 159 page report provides online performance </span><span style="font-size: small; ">diagnostics on everything from mobile readiness to social network </span><span style="font-size: small; ">participation to adeptness at SEO. element14, Newark and Texas </span><span style="font-size: small; ">Instruments lead the pack. </span><span style="font-size: small; "><</span><a href="http://www.prweb.com/releases/2011/11/prweb8930172.htm"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">September 17, 2011</span></div> <div><strong><span style="font-size: small; ">Heardable Names Heritage Auctions the #1 Rare </span><span style="font-size: small; ">Coin Dealer Brand Online</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">Heritage Auctions of Dallas, Texas, outscores hundreds of competing </span><span style="font-size: small; ">numismatic dealers by following many online branding best practices to </span><span style="font-size: small; ">win coveted top ranking. </span><span style="font-size: small; "><</span><a href="http://www.prweb.com/releases/2011/9/prweb8799046.htm"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">July 27, 2011</span></div> <div><strong><span style="font-size: small; ">Best and Worst NFL Football Teams Online Revealed By </span><span style="font-size: small; ">Heardable's Brand Measurement Platform</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">According to contextual brand analytics firm, Heardable, Texas sports </span><span style="font-size: small; ">teams are nothing to shake a stick at. The company has just released </span><span style="font-size: small; ">its ranked list of the most effective NFL football teams online and </span><span style="font-size: small; ">the Houston Texans (http://www.houstontexans.com) outscored 31 of its </span><span style="font-size: small; ">competitors to be crowned the most web-friendly gridiron brand. </span><span style="font-size: small; "><</span><a href="http://www.prweb.com/releases/2011/7/prweb8670264.htm"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">July 10, 2011</span></div> <div><strong><span style="font-size: small; ">Heardable Names Top 40 Wedding Dress Makers Online</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">Pronovias has been named the most effective Wedding Dress Manufacturer </span><span style="font-size: small; ">brand online by Heardable, Inc., a company that helps organizations </span><span style="font-size: small; ">utilize contextual analytics to make smarter, faster business </span><span style="font-size: small; ">decisions. </span><span style="font-size: small; "><</span><a href="http://www.marketpressrelease.com/Heardable-Names-Top-40-Wedding-Dress-Makers-Online-1310263079.html "><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div> </div> <div><span style="font-size: small; ">February 18, 2011</span></div> <div><strong><span style="font-size: small; ">100 Most Popular Brands on YouTube Unveiled - </span><span style="font-size: small; ">Results Shame Traditional Marketers</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">Which brand has the most subscribers on YouTube? The results may </span><span style="font-size: small; ">surprise you. According to brand analytics firm, Heardable, Inc. </span><span style="font-size: small; ">(http://heardable.com) HIGAtv was named The Most Popular Brand on </span><span style="font-size: small; ">YouTube with over 3.2 million subscribers to their video channel. The </span><span style="font-size: small; ">brand owner is Ryan Higa, a college student who writes, directs, and </span><span style="font-size: small; ">produces movie spoofs and other clever video originals. </span><span style="font-size: small; "><</span><a href="http://www.prweb.com/releases/2011/02/prweb5079714.htm"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div> </div> <div><span style="font-size: small; ">February 3, 2011</span></div> <div><strong><span style="font-size: small; ">100 Most Popular Brands on Facebook Revealed</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">According to brand analytics firm, Heardable, </span><span style="font-size: small; ">it pays to be liked! The company has just released its ranked list of </span><span style="font-size: small; ">the most popular brands on Facebook based on the total number of </span><span style="font-size: small; ">"Likes" the brand's Facebook page has received. The results may </span><span style="font-size: small; ">surprise you. Zynga's Texas Hold Em was named The Most Popular Brand </span><span style="font-size: small; ">on Facebook. </span><span style="font-size: small; "><</span><a href="http://www.prweb.com/releases/2011/02/prweb5029634.htm"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">November 1, 2010</span></div> <div><strong><span style="font-size: small; ">Heardable Names Top 10 US Domestic Airline Brands Online</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">Delta Air Lines has been named the most effective domestic airline </span><span style="font-size: small; ">brand online by Heardable, Inc., a brand performance rating platform </span><span style="font-size: small; ">whose mission is to organize the world's brands. Delta beat </span><span style="font-size: small; ">competitors such as JetBlue and Southwest to take the top position, </span><span style="font-size: small; ">which was calculated by a thorough examination of hundreds of airline </span><span style="font-size: small; ">brand variables. </span><span style="font-size: small; "><</span><a href="http://www.pr-inside.com/heardable-names-top-10-us-domestic-r2217837.htm"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">October 21, 2010</span></div> <div><strong><span style="font-size: small; ">Heardable.com Sponsors Transmedia Content Series </span><span style="font-size: small; ">Featuring Singer/Actress Joss Stone</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">Heardable, Inc. joins GoDaddy and 1800Flowers.com in </span><span style="font-size: small; ">an exciting cross-media sponsorship deal for Lynn Isenberg's The </span><span style="font-size: small; ">Funeral Planner series. In one fell swoop, a trilogy of stories are </span><span style="font-size: small; ">released in multiple mediums (e-book, digital video and social media) </span><span style="font-size: small; ">at the same time -- with corporate sponsors like Heardable </span><span style="font-size: small; ">underwriting a portion of the publishing expenses via product </span><span style="font-size: small; ">placement advertising and ad inserts. </span><span style="font-size: small; "><</span><a href="http://www.pr-inside.com/heardable-com-sponsors-transmedia-content-r2197993.htm"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">June 21, 2010</span></div> <div><strong><span style="font-size: small; ">Heardable Appoints Jon Samsel as Chief Executive Officer</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">Heardable, Inc. today announced that Jon </span><span style="font-size: small; ">Samsel has been named Chief Executive Officer of the company, the </span><span style="font-size: small; ">emerging leader in online brand measurement and optimization. Mr. </span><span style="font-size: small; ">Samsel will also join the board of directors. The appointment is </span><span style="font-size: small; ">effective immediately. </span><span style="font-size: small; "><</span><a href="http://www.prweb.com/releases/2010/06/prweb4164094.htm"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">March 10, 2010</span></div> <div><strong><span style="font-size: small; ">Heardable.com, The World's First And Only Online </span><span style="font-size: small; ">Brand Optimization Tool, Announces The Launch Of Its New Beta Website</span></strong></div> <div><span style="font-size: small; "><br /> </span></div> <div><span style="font-size: small; ">Measuring your online brand visibility just got easier, thanks to </span><span style="font-size: small; ">Heardable (http://www.heardable.com). In today's competitive </span><span style="font-size: small; ">marketplace, getting found, and being heard, is a marketing </span><span style="font-size: small; ">imperative. A Heardable Score is one way for a business to assess its </span><span style="font-size: small; ">online brand visibility and map out the necessary next steps for </span><span style="font-size: small; ">improvement. The higher the score, the better you're doing. And yes, </span><span style="font-size: small; ">it really is that simple. </span><span style="font-size: small; "><</span><a href="http://www.prweb.com/releases/2010/03/prweb3700274.htm"><span style="font-size: small; ">Read the full story</span></a><span style="font-size: small; ">></span></div> <p> </p> Tue, 13 Dec 2011 16:12:40 GMT John Sharp: Great job, StumbleUpon guys! http://www.heardable.com/blogs.php?user_id=2&blogentry_id=342 <p>I just checked out the <a href="http://www.stumbleupon.com/stumbler/StumbleUpon">new StumbleUpon site</a>, and I am very pleased to report that the redesign they released today is stunning.  </p> <p>Most importantly, the experience I had just now was technically flawless - no floating whales, no bunnies - in fact, the only time I managed to get the Gnawing Bunny to appear was when I purposely searched for something I knew wouldn't be there - and the site still behaved as it should.  Investors - StumbleUpon's engineers deserve a steak dinner, and a bonus - nice work, guys.</p> <p>The other surprise was the fact that the site still feels like StumbleUpon.  Why should that surprise me?  Because, dear reader, I learned long ago, that with few exceptions, no one wants change more often than brand owners.  </p> <p>Way back in the day, at age 19, I won a radio station competition and ended up working as an advertising copywriter at a major ad agency (George Patterson/Bates in Adelaide, Australia.) Before you can say "where is the next revenue coming from?", I learned very quickly that no one tires of ads, logos, signs, business cards and slogans faster than the client.  </p> <p>It is SO easy to sell a new logo and/or slogan to an ad agency client that there should be a law against it.  Seriously.</p> <p>Want the client to approve a new web site?  Just ask them.  They've viewed their own web site five gazillion times.  And, unlike their customers, who've seen it one millioneth of that amount of times, they are sick to death of it.  Does the client want a redesign?  A new logo?  A new TV ad?  A different jingle?  Just ask!  Ka-ching!</p> <p>This sad knowledge is why it was so gratifying to go onto StumbleUpon's site and see that they have retained their personality, and enough of the look and feel of old for it not to feel like a new place (unlike, say, Digg, or, ahem, Friendster).  This is credit-worthy - that StumbleUpon somehow managed to avoid the temptation to throw away all that is old, and easily-identified by the customer, means they won't find themselves out in the cold, like Digg, who managed to achieve the complete opposite of greater loyalty during their redesign, and alienated technical and non-technical customers alike (the fact Digg apears to have their act together now is too-little, too late, really.)  </p> <p>This all goes to show that StumbleUpon has some smart, long-term thinkers running stratagy.  How's this translating to verifiable success on Heardable?  StumbleUpon is among our top 1% performing brands, and recently cracked <a href="http://heardable.com/brand_profile.php?qr=717&report_type=soc_overview&bid=475&result_limit=10">the Top 10 of all listed Social networks on Heardable</a> (we track over 120 social networks, including all the ones you use, plus some you've never heard of, and we run every site in our database against them every time we do a scan - to see them all, just click the link and increase the results shown.) </p> <p>According to our analysis, StumbleUpon is sitting at #9 with a bullet, with more than 1.2% of all sites we measure linking to them.  That number is surely to rise with StumbleUpon's new, much easier to understand, channel strategy for users and brands.  Watch this space. </p> Tue, 06 Dec 2011 04:55:24 GMT John Sharp: What Herman Cain can learn from Coca-Cola http://www.heardable.com/blogs.php?user_id=2&blogentry_id=341 <p>Yesterday, former GOP front-runner Herman Cain announced he was dropping out of the 2012 race for President.  When interviewed by Reuters, several of his followers told us what most of us already know: it wasn't the affairs that bothered them, it was the denials: the covering up.  </p> <p>Yes, in trying to be the "perfect brand", Cain found out the hard way that people prefer their candidates/brands to be... well, a little more human perhaps.  And honest with the customer.  </p> <p>Nobody has learned that lesson better than another Atlanta-based brand - Coca-Cola.  At the same moment Cain was announcing his retirement from the race, Coca-Cola distributors were busy apologizing to retailers and consumers and re-stocking shelves with Coke's traditional red-colored cans, after a disastrous campaign involving a white-colored can.</p> <p>The decorative can - the centerpiece of a campaign that was designed to ring in the Holidays, confused a lot of folks and annoyed Diet Coke buyers as they grabbed a can that looked like Diet Coke and instead gave themselves the sugar rush/calories they'd been trying to avod.</p> <p>Coke's solution to the problem?  Admit the error.  Wind back the campaign - totally.  As Coca-Cola learned way back during the "new Coke" campaign, you can actually earn a decent amount of fresh new brand equity from admitting your imperfections (and your love and respect of the customer and his views.)  Whereas not admitting you're at fault - and especially not getting to the heart fo thigns - can detract from your brand equity significantly.  </p> <p>Full marks to Coca-Cola this week.  Herman, next time you run, maybe you should drive across town first and sit down and take counsel from the masters of building brand equity on the back of imperfect ideas (there's a reason why Warren Buffett has always loved these guys.)</p> <p>Anyway, back to the national stage.  Do you think Herman Cain could have stayed in the race by admitting his "imperfections"?  could he have weathered the storm?  Of course, we'll never know - and only Herman Cain knows for sure how much of the noise translates into past reality.  But one thing is sure - to a man/woman, Cain's followers are saying loud and clear that they wish he'd just "come clean with the dirty" - so they could then make a call as to which alleged womanizer they want as President, rather than attempt to appear "perfect."</p> <p>Of course a brand needs to provide as great a customer experience as possible.  But absolute perfection, as it turns out, may not be an absolute positive when it comes to brand-building.  </p> <p>Note: We removed Herman Cain from our list of canidates at our SocialStrawPoll.com site this morning.  Which is fine, because it's been looking like Newt vs. Mitt vs. Paul for about two months now, according to the major social networks.</p> Sat, 03 Dec 2011 20:25:47 GMT Being Heardable: 15 Neat Upgrades to the Heardable Platform http://www.heardable.com/blogs.php?user_id=7&blogentry_id=340 <div><span style="font-size: small; "><span style="font-family: Verdana; ">Fans of Heardable-</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">We've been hard at work improving the look, feel and functinality of the Heardable brand monitoring platform. </span></span></div> <div> </div> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/screen-shot-2011-11-27-at-42538-pm.png"><img alt="" width="500" height="308" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/screen-shot-2011-11-27-at-42538-pm.png"></a></p> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Here's a list of 15 of the more recent upgrades:</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">1. Location-based brand tracking by latitude & longitude</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">2. More brands added to our database (we now have 14 million+)</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">3. Subscription service: Daily brand monitoring reports via email</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">4. Interactive map interface: See brand relationships/footprints</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">5. Eleven social networks now monitored (Big 3 + Vimeo, Scribd, etc)</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">6. Archival of tweets mentioning a particular brand</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">7. More brands added to our database (we now have 14 million+)</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">8. Expanded geocoding & ranking capabilities for Europe</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">9. Visual site map reports</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">10. New Heardable Pro interface (for subscribers)</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">11. Added French and Spanish to our Visitor Focus calculations</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">12. Added Foursquare checkin data for all locations</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">13. Added support for foreign language Tweets</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">14. Launched multilingual keyword clouds</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">15. Ability to "Google plus" any brand profile on our platform</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Check them out! </span></span></div> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">If you'd like a guided tour of our latest platform upgrades, give us a ring at 1-888-520-0034 or email us at marketing@heardable.com.</span></span></div> Sun, 27 Nov 2011 16:27:20 GMT Being Heardable: Heardable Launches SocialStrawPoll.com http://www.heardable.com/blogs.php?user_id=7&blogentry_id=339 <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">Heardable Launches SocialStrawPoll.com: Quickly Compare the Popularity, Buzz and Growth of Political Candidates Across Social Media</span></span></strong></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><em><span style="font-size: small; "><span style="font-family: Verdana; ">Battle of the Republican candidates for President in 2012 - Gingrich dominates Twitter, Romney owns Facebook, Paul rocks YouTube</span></span></em></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Temecula, CA (PRWEB) November 23, 2011 - Heardable, Inc. released a new microsite today called <a href="http://SocialStrawPoll.com">SocialStrawPoll.com</a> that benchmarks the social networking stats of the top Presidential candidates on YouTube, Twitter and Facebook. Growth, daily mentions and fan base are updated hourly. Now anyone can conduct an instant social straw poll to see who's winning the 2012 race for the white house according to each of the three main social networks.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/socialstrawpoll1.png"><img alt="" width="500" height="351" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/socialstrawpoll1.png"></a></p> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Previously, if reporters or voters wanted to look up and compare the social media statistics of political candidates they'd have to endure a tedious, time-consuming process of looking up the candidates individually on each social network, then manually cut and paste the stats into a spreadsheet -- and that's assuming they knew all of the social handles used by each candidate. SocialStrawPoll.com simplifies this once cumbersome process -- and it's fun to use.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">SocialStrawPoll.com results are non-binding, but they reflect the trending opinion of voters who follow, discuss and share information about their favorite candidates.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Sample social straw poll results as of 5pm, PST on 11/22/11:</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Twitter </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">#1 Newt Gingrich - Followers: 1,353,342, Recent mentions: 9,818 </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">#2 Mitt Romney - Followers: 173,644, Recent mentions: 4,516 </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">#3 Herman Cain - Followers: 170,358, Mentions: 2,781</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Facebook </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">#1 Mitt Romney - Likes: 1,190,581, Growth: 4.03% </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">#2 Ron Paul - Likes: 594,767, Growth: 7.34% </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">#3 Michele Bachmann - Likes: 459,172, Growth: -0.17%</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">YouTube </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">#1 Ron Paul - Views: 291,984, Subscribers: 26,838 </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">#2 Newt Gingrich - Views: 169,237, Subscribers: 6,272 </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">#3 Herman Cain - Views: 125,100, Subscribers: 4,424</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">According to Jim Kee who is a co-founder of the political website, <a href="http://ReasonableViews.com">Reasonable Views</a>, "The front runners within each media give you an idea of the different social strategies each team is pursuing, but the laggards tell a different story. Santorum, Bachmann and Huntsman have little traction anywhere. Even Rick Perry has anemic social growth rates and bottom tier numbers. When you consider that he has some of the most compelling videos online, and they are getting very few views, you realize how stagnant his campaign is: dead stop."</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">While it's fun to compare candidates by ranked performance, SocialStrawPoll.com goes one step further by showcasing contextual data. For example, Mitt Romney is the most-liked Republican presidential candidate on Facebook, but has less daily mentions than competitors such as Herman Cain, Newt Gingrich and Ron Paul. Based on data, Mitt Romney has strong brand equity but weak brand advocacy. It highlights the challenge Romneyâ€™s team faces from fringe candidates with a more passionate audience.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">"We saw an opportunity to create real innovation in the political space using the Heardable platform," said Jon Samsel, CEO of Heardable, Inc. "Before SocialStrawPoll.com, getting real-time snapshots of the key political races, with eye on social media performance, wasn't easy to pull together. I think we're now at this inflection point where there is a gap in the market -- there is this huge appetite for instant, actionable information and it's turning humdrum industries [like politics] on their heads. No doubt we'll be creating more discovery tools like SocialStrawPoll.com in the future."</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Jim Kee adds, "The polls can tell us today that Romney, Cain and Gingrich are the top three candidates. But those numbers can be fleeting, and events like the trauma that Herman Cain is going through can dramatically alter his standing. But the social media rankings found on SocialStrawPoll.com tell a more fundamental story. Those numbers were not created overnight; they are not fleeting in the same way. The represent distinct strategies and months or years of effort, and they confirm why the top three are the top three today."</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">About Heardable:</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">SocialStrawPoll.com is owned and operated by <a href="http://heardable.com">Heardable, Inc</a>. Heardable makes brand monitoring easy. They are the world's first and only real-time contextual brand analytics platform that measures the brand health of business organizations across hundreds of business categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done â€” such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, or even hold vendors accountable. With over 14 million brands profiled and 680 unique online variables capture per brand at various points in time, Heardable's "big data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA.</span></span></div> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">###</span></span></div> Fri, 25 Nov 2011 07:43:59 GMT Being Heardable: Introducing Visual Site Maps - SEO For CEO's http://www.heardable.com/blogs.php?user_id=7&blogentry_id=338 <p><span style="font-size: small; "><span style="font-family: Verdana; ">Fans of Heardable--</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">We've just added a new report view to Heardable -- <strong>visual site maps!</strong></span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Visual site maps are a neat way to look at the underlying structure of websites. With one quick glance, you can see how a brand organizes its content, internal links and external links. In other words, visual site maps show you how the search engines 'see' a website. </span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Visual site maps make it easy to identify advanced, optimized websites from sites that have structural, content or canonical deficiencies. It's like SEO for CEO's!</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Not only are visual site maps informational, they're pretty to look at!</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Here's a practical application of our new visual site map report: When you compare Ron Paul to Jon Huntsman, it's fairly obvious which political campaign has built a more powerful web machine to help power their run for the White House in 2012.</span></span></p> <p><span style="font-size: medium; "><span style="color: rgb(255, 102, 0); "><strong><span style="font-family: Verdana; ">Jon Huntsman's Visual Site Map</span></strong></span></span></p> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/jonhuntsman1.png"><img alt="" width="454" height="453" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/jonhuntsmansm.png" /></a></p> <p><span style="font-size: small; "><span style="font-family: Verdana; "><em><a href="http://heardable.com/brand_profile.php?qr=8405&report_type=sitemap&bid=1228770&result_limit=10">See the visual site map on Heardable</a></em></span></span></p> <p> </p> <p><span style="font-size: medium; "><span style="color: rgb(255, 102, 0); "><strong><span style="font-family: Verdana; ">Ron Paul's Visual Site Map</span></strong></span></span> </p> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/ronpaulsitemap1.png"><img alt="" width="454" height="453" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/ronpaulsitemapxs1.png" /><br /> </a></p> <p><em> </em></p> <p><span style="font-size: small; "><span style="font-family: Verdana; "><em><a href="http://heardable.com/brand_profile.php?qr=57153&report_type=sitemap&bid=1228646&result_limit=10">See the visual site map on Heardable</a></em></span></span></p> <p><em> </em></p> <p> </p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Ron Paul's team has done a suburb job making the views of their candidate as shareable and searchable as possible -- you can see it right there on the map!</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Visual Site Maps -- Hot out of Heardable Labs and straight to you!</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Let us know what you think.</span></span></p> Tue, 22 Nov 2011 12:06:21 GMT Being Heardable: What Is So Reasonable About ReasonableViews.com? http://www.heardable.com/blogs.php?user_id=7&blogentry_id=337 <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/reasonableviews.png"><img alt="" width="432" height="111" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/reasonableviews.png" /></a></p> <p><span style="font-size: larger; "><span style="font-family: Arial; ">Can anyone reading this imagine putting together a winning business proposal based on "My competitors want your company to fail?" Who among us could support a budget request with an argument like, "If you turn this over to those racists in the ____ department, they'll ruin the company!"Â No one can imagine supporting arguments like that in the workplace, but when it comes to discussing politics and economics, that is exactly what most discussions boil down to. </span></span></p> <p><span style="font-size: larger; "><span style="font-family: Arial; ">Evan Dodge and Jim Kee wanted more than that. Like most professionals, they want to see evidence before they'll accept an argument. "We want to provide that professional level discussion that we expect at work in the arena of public policy, economics and politics. We think that there's a large middle swath of the country that's not emotionally committed to their party right or wrong. We want to engage them." </span></span></p> <p><span style="font-size: larger; "><span style="font-family: Arial; ">ReasonableViews.com was born. </span></span></p> <p><span style="font-size: larger; "><span style="font-family: Arial; ">"We believe in 'showing your work,' so we bring facts and footnotes to the discussion, say Kee and Dodge. "We believe that by being good students of data and history and by doing some unconventional thinking we can be one step ahead of the mainstream. ReasonableViews is a sports blog that discusses the issues you'll find in The Economist." </span></span></p> <p><span style="font-size: larger; "><span style="font-family: Arial; ">One way Kee and Dodge are blazing a new trail in the blogosphere is by using tools and technology to stay a few steps ahead of the other guys. </span></span><span style="font-size: larger; "><span style="font-family: Arial; "><a target="_blank" href="http://SocialStrawPoll.com">SocialStrawPoll.com</a></span></span><span style="font-size: larger; "><span style="font-family: Arial; "> is an example of a tool they recently used to proclaim a 3-way race for the Republican Presidential nomination several days before the mainstream media. </span></span></p> <p><span style="font-size: larger; "><span style="font-family: Arial; ">"We recognized the genius of Herman Cain's campaign strategy while everyone else was proclaiming him crazy for not campaigning in Iowa. We debated the fairness of the flat tax 3 weeks ago; the Wall Street Journal editorial page covered it 3 days ago. We drew a connection between Herman Cain's unconventional campaign success and Occupy Wall Street that I haven't seen anyone else mention. We produced original research on the 'lost decade' while everyone else is talking about a double dip. Nailing those insights before other people have them energizes us; it's a blast, and it keeps us going late at night." </span></span></p> <p><span style="font-size: larger; "><span style="font-family: Arial; ">The biggest challenge for Kee and Dodge to date? "There's such a long learning curve creating a website," they confess. "Just when you think you've got Twitter, StumbleUpon, YouTube and Google Analytics figured out, you realize that there are 16 more online tools you need to know, plus some new twists on old things to get up to speed on. It's like walking down a telescoping hallway: the farther you go, the more you realize you have farther to go. The more you know, the more you realize you don't know." </span></span></p> <p><span style="font-size: larger; "><span style="font-family: Arial; ">"But, you hear people say it all the time: it doesn't feel like 'work' when you have a passion for the subject material; well, not as much like work. Debating politics and economics is stuff we like to do." </span></span></p> <p><span style="font-size: larger; "><span style="font-family: Arial; ">The duo at ReasonableViews.com is doing something right. Their online brand health score is already an impressive </span></span><span style="font-size: larger; "><span style="font-family: Arial; "><a target="_blank" href="http://heardable.com/reasonableviews.com">608 out of 1,000 according to Heardable.com</a></span></span><span style="font-size: larger; "><span style="font-family: Arial; ">. Their brand is #15,955 of 14,309,865 brands, putting them in the top 7% of all brands worldwide. </span></span></p> <p><span style="font-size: larger; "><span style="font-family: Arial; "> <strong>Contact:</strong> </span></span></p> <p><span style="font-size: larger; "><span style="font-family: Arial; "> reasonableviews@gmail.com</span></span></p> <p><a target="_blank" href="http://reasonableviews.com"><span style="font-size: larger; "><span style="font-family: Arial; ">reasonableviews.com</span></span></a></p> Mon, 21 Nov 2011 22:01:39 GMT Being Heardable: Gunther Sonnenfeld Speaks at CellCom in Israel http://www.heardable.com/blogs.php?user_id=7&blogentry_id=336 <p><span style="font-size: small; "><span style="font-family: Verdana; ">Heardable co-founder, Gunther Sonnenfeld, just presented at CellCom 2011 in Israel. He spoke to a large crowd of 1,500-2,000 business professionals from around the world. </span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Below is a screen shot of a web page promoting the event, followed by a photo of Gunther on stage. </span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">For a copy of Gunther's presentation, "Multi-Platform Storytelling," please send an email request to: marketing@heardable.com</span></span></p> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/cellcom.png"><img alt="" width="500" height="334" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/cellcom.png" /></a></p> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/gunthercellcom2011.jpg"><img alt="" width="500" height="373" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/gunthercellcom2011.jpg" /></a></p> <p> </p> Wed, 16 Nov 2011 16:35:07 GMT Being Heardable: What is Your Social Media Rank and Why Does It Matter? http://www.heardable.com/blogs.php?user_id=7&blogentry_id=335 <p><span style="font-size: larger; "><strong><span style="font-family: Verdana; ">What is your Social Media Rank? Why does it matter?</span></strong></span></p> <p><em>(This blog post is a reprint of a PDF published on ubmelectronics.com)</em><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></p> <p><a href="http://ubmelectronics.com/mediakit/wordpress/wp-content/uploads/2011/11/Heardable.pdf"><img alt="" width="250" height="75" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/download_pdf_button_heardable.png" /></a></p> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">We've all seen the incredible rise of mobile platforms and social media -- which has hit a 'must do' point in its evolution. The number of companies leveraging Twitter, Facebook, and LinkedIn is rising rapidly -- along with their numbers of followers. So when UBM Electronics discovered Heardable's new study benchmarked the online performance of 30 leading brands in the electronics industry, we had to share. This study provides online performance diagnostics on everything from mobile readiness to social network participation to adeptness at SEO.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <p><a href="http://ubmelectronics.com/mediakit/wordpress/wp-content/uploads/2011/11/Heardable.pdf"><img alt="" width="500" height="645" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/ubm-pdf1.png" /></a></p> <div> </div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">Study Highlights</span></span></strong></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Today, up to a half of an electronics company's marketing budget is invested in its own Websites (blogs, content, and communities), social media, and events; this is owned media. Savvy electronics companies recognize content is the key ingredient in improving customer engagement and search engine rankings. Paid media is still a great way to target customers efficiently, and earned media (PR/editorial mentions) is still one of the best ways to launch a product or improve brand equity. However, we've entered the new age of social marketing, and companies are confronted with even more media options and need improved ROI.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Heardable ranks 30 electronics brands and outlines their top findings, providing examples of how companies must optimize in these key areas: mobile, share, measure, social, search, and interaction.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">What is clear is brands must:</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">- Create and index enough relevant content, frequently </span></span></div> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">- See the relationship between their strong social media </span></span><span style="font-size: small; "><span style="font-family: Verdana; ">strategies and organic search engine results </span></span></div> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">- Understand their markets, including competitors with similar </span></span><span style="font-size: small; "><span style="font-family: Verdana; ">digital footprints, social trajectories, overlapping advocates, or common business goals</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">Now, Kick-Start Your Efforts</span></span></strong></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">UBM Electronics has amazing services to help you deploy social and owned media and increase customer engagement. They include our:</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="color: rgb(0, 128, 128); "><strong><span style="font-size: small; "><span style="font-family: Verdana; ">Community Activation Platform (CAP)</span></span></strong></span></div> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Our 'plug and play' community platform will help you build, direct, and use a vibrant community as the basis of your integrated marketing program. CAP combines a state-of-the-art multimedia community platform with original and in-depth authoritative content, plus extensive social media integration. We'll also optimize your community for better placement within the online search engines.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="color: rgb(0, 128, 128); "><strong><span style="font-size: small; "><span style="font-family: Verdana; ">Social Networking Amplification Program (SNAP)</span></span></strong></span></div> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">This is a great new program that builds your company's presence on the major social networks. We'll work with you to collect your content, post it onto your social network properties, curate your networks, and perform basic filtering to expunge unwanted followers.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">Want to Know More?</span></span></strong></div> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">To discuss the Heardable Report, and how UBM Electronics can help your company, contact: David Blaza VP, UBM Electronics</span></span></div> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">david.blaza@ubm.com 415.947.6929</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> Wed, 16 Nov 2011 11:48:16 GMT Being Heardable: Heardable - Brand Monitoring Made Easy http://www.heardable.com/blogs.php?user_id=7&blogentry_id=334 <p><span style="font-size: small; "><span style="font-family: Verdana; ">Friends of Heardable- </span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">We've just updated the look & feel of the start page of Heardable Pro, our subscription service for brand marketers (see screen shot below).</span></span></p> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/screen-shot-2011-11-15-at-92735-am.png"><img alt="" width="500" height="270" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/screen-shot-2011-11-15-at-92735-am.png" /></a> </p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Besides the new page design enhancements, we've activated a new reporting feature called "</span></span><a><span style="font-size: small; "><span style="font-family: Verdana; ">Daily Brand Activity Reports</span></span></a><a><span style="font-size: small; "><span style="font-family: Verdana; ">" which allow you to monitor hundreds of micro changes to your brand health score -- so you can be the first to know what's changed and why. </span></span></a><a><span style="font-size: small; "><span style="font-family: Verdana; ">Daily Brand Activity Reports are in </span></span></a><a><span style="font-size: small; "><span style="font-family: Verdana; ">PDF format, sent to your email inbox each day. You can also view your reports online. </span></span></a></p> <p><a><span style="font-size: small; "><span style="font-family: Verdana; ">And get this -- we even allow your to compare your brand next to your top competitors. It's like having real-time competitive assessment reports sent to you each day! </span></span></a></p> <p><a><span style="font-size: small; "><span style="font-family: Verdana; ">As Heardable Pro subscribers, you also retain access to all of the brand analytics features already available on Heardable.com -- plus new features we're BETA testing such as viewing a brand's physical footprint on a map, or measuring your brand sentiment, or Twitter momentum over time. </span></span></a></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">So what are you waiting for? <a href="http://heardable.com/signup.php">Sign up</a> for Heardable Pro today and start receiving business intelligence reports in your email inbox each day. Plans start at $9.95 per month for small business owners. $99.99 per month for consultants and service providers. </span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Heardable: Brand monitoring made easy. Be the first to know. Share insights with your company, your colleagues, or your clients. Take actions today to improve tomorrow's quarterly results! </span></span></p> <p><a href="http://heardable.com/signup.php"><span style="font-size: small; "><span style="font-family: Verdana; ">http://heardable.com/signup.php</span></span></a></p> Tue, 15 Nov 2011 10:07:49 GMT Being Heardable: Transformational Business Models and Business Plans http://www.heardable.com/blogs.php?user_id=7&blogentry_id=333 <p><span style="font-size: small; "><span style="font-family: Verdana; ">Are you an entrepreneurial spirit? </span></span></p> <div><span style="font-size: small; "><span style="font-family: Verdana; ">yes _______ no _______ </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">yes _______ no _______ </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Are you trying to find innovative ways of doing business to replace old, outdated ones? </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">yes _______ no _______</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">If you answered 'yes' to any of these questions, you might be interested in a handbook called "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers," Written by Alexander Osterwalder and Yves Pigneur Design Alan Smith.</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Below you'll find their neat SlideShare presentation that provides some helpful insights for anyone looking to create or revise their business model. </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">And if you need help writing your business plan, here's a link to a super blog post by DealHorizon, "</span></span><a href="http://www.dealhorizon.com/tips_for_creating_business_plans.php"><span style="font-size: small; "><span style="font-family: Verdana; ">30 Tips for Writing a Business Plan and Raising Venture Capital</span></span></a><span style="font-size: small; "><span style="font-family: Verdana; ">."</span></span></div> <div><strong style="display:block;margin:12px 0 4px"><br /> <span style="font-weight: normal; "><strong style="display: inline !important; margin-top: 12px; margin-right: 0px; margin-bottom: 4px; margin-left: 0px; "><a href="http://www.slideshare.net/techdude/business-model-generation" target="_blank">Business model generation</a></strong></span></strong></div> <div style="width:425px"><embed width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=businessmodelgenerationpreview-100125081253-phpapp01&stripped_title=business-model-generation&userName=techdude"></embed> <div style="padding:5px 0 12px">View more presentations from <a href="http://www.slideshare.net/techdude" target="_blank">techdude</a></div> </div> Mon, 14 Nov 2011 14:21:15 GMT Being Heardable: Brand Intelligence and the Physicality of Data http://www.heardable.com/blogs.php?user_id=7&blogentry_id=332 <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/gunthersonnenfeldheardable.jpg"><img alt="" width="360" height="285" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/gunthersonnenfeldheardable.jpg" /></a></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Heardable's <a href="http://stitcher.com/listen.php?eid=8266988">Gunther Sonnenfeld speaks</a> about brand intelligence, transmedia and the physicality of data in <a href="http://stitcher.com/listen.php?eid=8266988">this podcast</a> by Marc and Peter of Web Of Intrigue. </span></span></p> <p><strong><span style="font-family: Verdana; font-size: small; ">About Gunther Sonnenfeld</span></strong></p> <p><span style="font-family: Verdana; font-size: small; ">I build digital content & analytics platforms.</span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">I develop strategies for their use.</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">I help companies create better data products & services. </span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">I experiment across media. </span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">I study culture.</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">I write and speak about all of it. </span></span></p> <p> </p> Fri, 11 Nov 2011 10:53:18 GMT Being Heardable: SocialStrawPoll.com - New App Monitors Social Performance of Candidates http://www.heardable.com/blogs.php?user_id=7&blogentry_id=331 <div><span style="font-size: small; "><span style="font-family: Verdana; ">Heardable.com is BETA testing a new web app it developed called Social Straw Poll (</span></span><span style="font-family: Verdana; font-size: small; "><a href="http://socialstrawpoll.com">http://socialstrawpoll.com</a>) </span><span style="font-family: Verdana; font-size: small; ">that lets users quickly compare the social media performance of the major Republican political candidates running for president in 2012.</span></div> <div> </div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">Try it yourself @ </span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; "><a href="http://heardable.com/socialstrawpoll.php"><strong>SocialStrawPoll!</strong></a></span></span></div> <div> </div> <div><em><span style="font-family: Verdana; "><span style="font-size: small; ">Which Republican presidential candidate has the most followers on Twitter?</span></span></em></div> <div> </div> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/screen-shot-2011-11-07-at-63804-am.png"><img alt="" width="500" height="282" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/screen-shot-2011-11-07-at-63804-am.png" /></a></p> <div> </div> <div><strong><span style="font-size: small; "><span style="font-family: Verdana; ">Go to </span></span></strong><span style="font-size: small; "><span style="font-family: Verdana; "><strong><a href="http://heardable.com/socialstrawpoll.php">SocialStrawPoll</a> to answer other social media performance questions such as:</strong></span></span></div> <div> </div> <div> <div><em><span style="font-family: Verdana; "><span style="font-size: small; ">Who has more YouTube subscribers -- Michele Bachmann or Mitt Romney?</span></span></em></div> <div> <span style="font-family: Verdana; "><span style="font-size: small; "><br /> </span></span></div> <div><em><span style="font-family: Verdana; "><span style="font-size: small; ">Which candidate is adding Facebook likes the fastest -- Herman Cain or Newt Gingrich?</span></span></em></div> </div> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">To read a political blog post that compares results gleaned from SocialStrawPoll, click </span></span><a href="http://reasonableviews.com/2011/11/08/what_does_social_media_say/"><span style="font-size: small; "><span style="font-family: Verdana; ">here</span></span></a><span style="font-size: small; "><span style="font-family: Verdana; ">.</span></span></div> <div> </div> <div><br /> </div> Fri, 04 Nov 2011 15:12:19 GMT Being Heardable: Premier Farnell's element14 Ranked #1 http://www.heardable.com/blogs.php?user_id=7&blogentry_id=330 <div><span style="font-size: small; "><span style="font-family: Verdana; ">Collaborative online community for electronics design engineers, element14 (owned by Premier Farnell) has been ranked number one in the Heardable "<a href="http://tinyurl.com/3vy3xeb">Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry</a>".</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/element14logo.jpg"><img alt="" width="300" height="165" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/element14logo-300x165.jpg" /></a></p> <div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">Newark, Premier Farnell's business operation in the United States, Canada and Mexico, came second in the report, which is published by Heardable, a real-time contextual brand analytics platform.</span></span></div> <div> </div> <div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">"We have put a lot of effort into ensuring we have the right online approach to being able to provide a comprehensive and fast service for the engineers of today. We understand that engineers work at a very fast pace to stay ahead in the electronics industry and we want to provide them with the right tools and products to get the job done," said Kevin Yapp, Chief Marketing Officer at Premier Farnell. "This is truly a great accolade for all online operations of Premier Farnell, as this report has a clear scoring methodology, documenting dozens of online marketing best practices, and further, providing ranking analysis on how each organization is performing against its industry peers and I would like to thank all our teams who have contributed towards achieving this position in the industry."</span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><span style="font-size: small; "><span style="font-family: Verdana; ">element14 is the trusted source for end-to-end engineering solutions. Bringing together fast delivery of the latest products, services and solutions, all connected to an innovative engineering community where members can access peers and experts, a wide range of independent technical information and helpful tools.</span></span></div> </div> <div><span style="font-size: small; "><span style="font-family: Verdana; "><br /> </span></span></div> <div><a href="http://tinyurl.com/3vy3xeb"><strong><span style="font-size: small; "><span style="font-family: Verdana; ">Download the 159 page PDF report</span></span></strong></a></div> <div> </div> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/11/marketwatch.png"><img alt="" width="499" height="1333" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/marketwatch.png" /></a></p> Thu, 03 Nov 2011 00:07:53 GMT Being Heardable: Heardable Named Killer New Social Media Tool http://www.heardable.com/blogs.php?user_id=7&blogentry_id=329 <p><span style="font-size: small; "><span style="font-family: Verdana; ">As we stated back in August, worldwide electronics marketer, SupplyFrame Media, named Heardable one of </span></span><a target="_blank" href="http://www.supplyframemedia.com/10-social-media-tools-to-power-up-your-marketing.html"><span style="font-size: small; "><span style="font-family: Verdana; ">10 killer new tools</span></span></a><span style="font-size: small; "><span style="font-family: Verdana; "> to power up your marketing efforts. </span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">According to SupplyFrame, "Many tools on our list offer you instant benefits and help increase the ROI of your social media programs. Augment activities on Twitter, Facebook, your corporate blog or your industry communities with these no or low-cost tools."</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">SupplyFrame now allows site visitors to embed their Top 10 List on third-party websites -- so we're adding it to Heardable.com.<br> </span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Enjoy!</span></span></p> <p><a href="http://www.supplyframemedia.com/images/stories/Downloadable_Files/socialmediatools_onesheet.gif"><img alt="10 Social Media Tools to Power Up Your Internet Marketing" width="600" height="1412" src="http://www.supplyframemedia.com/images/stories/Downloadable_Files/socialmediatools_onesheet.gif"></a></p> Wed, 02 Nov 2011 09:37:35 GMT Being Heardable: Exclusive Access: New Online Benchmark Report http://www.heardable.com/blogs.php?user_id=7&blogentry_id=328 <p><b><span>EXCLUSIVE ACCESS:</span></b></p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b>Heardable Releases New Online Benchmark Report on 30 Leading Brands in the Electronics Industry</b></p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p><a href="http://tinyurl.com/3vy3xeb "><img alt="" width="217" height="280" src="http://www.jonsamsel.com/wp-content/uploads/2011/11/reportcover217280.jpg" /></a></p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">On Thursday, November 4, 2011, Heardable, Inc. will release all new research that benchmarks the online performance of 30 leading brands in the electronics industry. The 159 page report provides online performance diagnostics on everything from mobile readiness to social network participation to adeptness at SEO.</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">We're giving you access to the full report <span>three days in advance</span>.</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p><b>Download PDF here: </b><a href="http://tinyurl.com/3vy3xeb ">http://tinyurl.com/3vy3xeb </a></p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Companies profiled include Altera Corporation, Mouser, Renesas Electronics, Freescale, National Instruments, Linear Technology, Farnell Electronics, Avnet Electronics, NXP Semiconductor, ON Semiconductor, Agilent Technologies, Infineon Technologies, RS Electronics, Arrow Electronics, Atmel Corporation, Microchip, Digi-Key, International Rectifier and more.</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">The study was compiled by Heardable, Inc., the world's first and only real-time contextual brand analytics platform. The research report documents dozens of Internet marketing best practices and provides ranking analysis on how each organization is performing against its competitors.</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b>Highlights from the report's findings:</b></p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Electronics brands element14, Newark and Texas Instruments came out on top in social media and website performance.</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Somewhat surprisingly, the five most social electronics industry brands are Renesas Electronics with 131 out of 200 points and Newark, Avnet, Altera and Microchip -- all four of which are tied with 126 out of 200 points.</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Just 33% of electronics industry brands featured in this report have websites optimized for mobile smartphone browsing (not including custom apps). </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Google Analytics is being utilized by 60% of the brands studied for this report. Adobe/Omniture Sitecatalyst is the second most popular web analytics tool used by 20% of electronics industry companies. </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b>Five best practices leading electronics industry brands are following:</b></p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">1. Strong social media presence, participation, followers and advocates</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">2. Search engine optimized websites</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">3. Usable websites (easy to engage, share, interact, contact and transact)</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">4. Regular monitoring and optimization using web analytics software and testing tools</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">5. Optimizing websites for mobile smartphone browsing</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b>Quote:</b></p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">"The objective of this report is to help leaders in the electronics industry understand the levers through which online brand value is created in order to identify opportunities to grow the value of their brand going forward," said Gunther Sonnenfeld, co-founder of Heardable, Inc. "For example, of the organizations researched in this report, Altera is the most-liked electronics industry brand on Facebook. However, it has less daily mentions than some of its direct competitors. Why is that? The Heardable platform reveals that Altera has strong brand equity but perhaps weak brand advocacy, which presents a strategic opportunity for the brand."</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b>Learn more:</b></p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">To learn more about the report, Heardable's methodology or get insights into other brands, contact marketing@heardable.com or call 1-888-520-0034.</p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><b>About Heardable:</b></p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> </p> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Heardable, Inc. (<a target="_blank" href="http://heardable.com">http://heardable.com</a>) helps organizations utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. They are the world's first and only real-time contextual brand analytics platform that measures the brand health of business organizations across hundreds of categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done Ã¢â‚¬â€ such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, or even hold vendors accountable. With over 14 million brands profiled and 600 unique online variables capture per brand at various points in time, Heardable's "big data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA with an office in Singapore.</p> <p> </p> Tue, 01 Nov 2011 13:21:12 GMT Being Heardable: Top 100 Most Liked Brands on Facebook http://www.heardable.com/blogs.php?user_id=7&blogentry_id=326 <p><span style="font-size: small; "><span style="font-family: Verdana; ">Here is a list of the Top 100 Most Liked Brands on Facebook, as of October 5th, 2011, provided by Heardable.com.</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">Any surprises? From a brand perspective, not really.</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">The type of brands that made the list? Yes, indeed!</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">The majority of brands with a high number of Facebook likes were musical artists, followed by companies/product brands, actors, sports teams and television shows. The only politician who made the list was Barak Obama.</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">The huge number of daily mentions of Facebook is impressive -- 15,429 mentions per day!</span></span></p> <p><span style="font-size: small; "><span style="font-family: Verdana; ">How about the daily growth rates for FC Barcelona, Real Madrid, Manchester United, Christiano Ronaldo, Britney Spears, Red Hot Chili Peppers, McDonalds, Walmart, Burberry, Chelsea FC, History Channel and The Beatles -- which are all over 3.0%?</span></span></p> <p><a href="http://www.jonsamsel.com/wp-content/uploads/2011/10/top100facebookbrands1.jpg"><img alt="" width="496" height="2312" src="http://www.jonsamsel.com/wp-content/uploads/2011/10/top100facebookbrands1.jpg"></a></p> Wed, 05 Oct 2011 11:46:27 GMT