CNN Brand Profile
Created at 3:22 2013-05-23
Heardable Score = 802Maximum possible: 1000
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A-
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Subscores
Heardable score components
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Global Top 10
Rank: 13 of 14,941,284 listings
| 1. | TechCrunch | 859 |
| 2. | Forbes | 833 |
| 3. | Los Angeles Times | 832 |
| 4. | ABC News | 830 |
| 5. | HowStuffWorks.com | 822 |
| 6. | Fox Sports | 814 |
| 7. | Shape | 806 |
| 8. | Toys R Us | 803 |
| 9. | AARP | 802 |
| 10. | CNN | 802 |
Industry Top 10
Rank: 4 of 88,616 Media & Telecoms listings
| 1. | TechCrunch | 859 |
| 2. | Forbes | 833 |
| 3. | Los Angeles Times | 832 |
| 4. | ABC News | 830 |
| 5. | ESPN | 826 |
| 6. | HowStuffWorks.com | 822 |
| 7. | Fox Sports | 814 |
| 8. | Shape | 806 |
| 9. | Perez Hilton | 801 |
| 10. | CNN | 799 |
Local Top 10
Rank: 1 of 42 listings in Atlanta, GA 30348
Sociable Score = 190
Maximum possible: 200
Recommendations
4 ways you can improve your Sociable Score
Go Wide Research the networks most used by your customers and start building your presence, using a handle that recalls your brand. |
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Go Niche For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche. |
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It's Called "Social" For a Reason Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy! |
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Don't Just Talk, Listen More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand. |
Actionable Score = 72
Maximum possible: 150
Recommendations
4 ways you can improve your Actionable Score
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Make Actionable Core Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first. |
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Focus on the Customer Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer. |
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Become More Contactable This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility. |
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Invest in Trust Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates. |
Measurable Score = 75
Maximum possible: 100