GigaOM Brand Profile
Created at 3:29 2013-05-24
Heardable Score = 647Maximum possible: 1000
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Subscores
Heardable score components
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Global Top 10
Rank: 1,713 of 14,941,284 listings
| 1. | Forbes | 833 |
| 2. | ABC News | 830 |
| 3. | TechCrunch | 829 |
| 4. | HowStuffWorks.com | 821 |
| 5. | Fox Sports | 817 |
| 6. | Los Angeles Times | 817 |
| 7. | Shape | 806 |
| 8. | AARP | 802 |
| 9. | CNN | 802 |
| 10. | Newegg.com | 799 |
Industry Top 10
Rank: 189 of 88,616 Media & Telecoms listings
| 1. | Forbes | 833 |
| 2. | ABC News | 830 |
| 3. | TechCrunch | 829 |
| 4. | HowStuffWorks.com | 821 |
| 5. | Fox Sports | 817 |
| 6. | Los Angeles Times | 817 |
| 7. | Shape | 806 |
| 8. | CNN | 802 |
| 9. | San Jose Mercury News | 797 |
| 10. | Huffington Post | 795 |
Local Top 10
Rank: 1 of 107 listings in San Francisco, CA 94115
Sociable Score = 129
Maximum possible: 200
Recommendations
4 ways you can improve your Sociable Score
Go Wide Research the networks most used by your customers and start building your presence, using a handle that recalls your brand. |
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Go Niche For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche. |
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It's Called "Social" For a Reason Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy! |
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Don't Just Talk, Listen More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand. |
Actionable Score = 84
Maximum possible: 150
Recommendations
4 ways you can improve your Actionable Score
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Make Actionable Core Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first. |
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Focus on the Customer Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer. |
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Become More Contactable This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility. |
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Invest in Trust Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates. |
Measurable Score = 75
Maximum possible: 100
Recommendations
4 ways you can improve your Measurable Score
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Measure Everything Forget arguments - science (and Google) have created some terrific tools to enable better decisions. Use them. |
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Use Optimizers to Enable A/B Testing Using optimization tools to create a better user experience (UX) is am easy way to settle arguments about site design (see point one!) |
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Affiliate Yourself A huge array of affiliate and advertising options are available for brands. Not using one? Talk to an expert about how to increase your web sales using affiliates. |
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Upgrade Your Technology Still using the same tool you used/created back in 1996? There's some way-better stuff available. Check out our vendor rankings for clues on who's hot. |
Portable Score = 175
Maximum possible: 200
Recommendations
4 ways you can improve your Portable Score
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Get Mobile-Ready - Fast Viewport and shape-shifting technologies can help you in the short-term (and are certainly better than zero optimization.) |
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Design for In-Field Usage Texas Instruments' mobile website defaults to a part number look-up service - smart thinking that shows awareness of customer needs in the field. |
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Mobile Means "Location-Aware" Foursquare, Facebook Places, and Google Latitude can enhance your understanding of customers and your ability to advertise offers based on proximity - powerful stuff. |
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Focus on Transactability Many mobile sites work great - until it comes time to buy something. Focus on making it easy for people to buy - there are billions at stake. |
Searchable Score = 74
Maximum possible: 200