Sydney Morning Herald
The following brand profile was created at 2013-05-20
Heardable Score = 531
Maximum possible: 1000
Global Ranking
Rank: 9,679 of 14,941,284 listings
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Industry Top 10
Rank: 530 of 88,616 Media & Telecoms listings
| 1. | Forbes | 828 |
| 2. | XFINITY | 827 |
| 3. | ESPN | 826 |
| 4. | TechCrunch | 826 |
| 5. | ABC News | 825 |
| 6. | Los Angeles Times | 821 |
| 7. | HowStuffWorks.com | 814 |
| 8. | TMZ | 811 |
| 9. | Time | 805 |
| 10. | CNN | 804 |
Local Top 10
Rank: 68 of 968 listings in Australia
Sociable
Sociable Score = 89
Maximum possible: 200
Recommendations
4 ways you can improve your Sociable Score
Go Wide Research the networks most used by your customers and start building your presence, using a handle that recalls your brand. |
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Go Niche For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche. |
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It's Called "Social" For a Reason Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy! |
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Don't Just Talk, Listen More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand. |
Actionable
Actionable Score = 95
Maximum possible: 150
Recommendations
4 ways you can improve your Actionable Score
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Make Actionable Core Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first. |
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Focus on the Customer Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer. |
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Become More Contactable This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility. |
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Invest in Trust Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates. |
Measurable
Measurable Score = 100
Maximum possible: 100
Recommendations
4 ways you can improve your Measurable Score
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Measure Everything Forget arguments - science (and Google) have created some terrific tools to enable better decisions. Use them. |
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Use Optimizers to Enable A/B Testing Using optimization tools to create a better user experience (UX) is am easy way to settle arguments about site design (see point one!) |
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Affiliate Yourself A huge array of affiliate and advertising options are available for brands. Not using one? Talk to an expert about how to increase your web sales using affiliates. |
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Upgrade Your Technology Still using the same tool you used/created back in 1996? There's some way-better stuff available. Check out our vendor rankings for clues on who's hot. |
Portable
Portable Score = 0
Maximum possible: 200
Recommendations
4 ways you can improve your Portable Score
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Get Mobile-Ready - Fast Viewport and shape-shifting technologies can help you in the short-term (and are certainly better than zero optimization.) |
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Design for In-Field Usage Texas Instruments' mobile website defaults to a part number look-up service - smart thinking that shows awareness of customer needs in the field. |
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Mobile Means "Location-Aware" Foursquare, Facebook Places, and Google Latitude can enhance your understanding of customers and your ability to advertise offers based on proximity - powerful stuff. |
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Focus on Transactability Many mobile sites work great - until it comes time to buy something. Focus on making it easy for people to buy - there are billions at stake. |
Searchable
Searchable Score = 137
Maximum possible: 200
Recommendations
4 ways you can improve your Searchable Score
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Take SEO Seriously Chances are, your customers are already using search engines to compare pricing, find locations, and gain support. Time to make sure you're number one in your category. |
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Build Inbound Links Blogging, news releases, tweets and updates are great ways to build the number of inbound links to your site - affiliate marketing works as well. |
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Focus on Location If most of your customers are located near your place of business, then you need a strategy that connects your store locations with search engines. |
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Google Plus Google Plus, Facebook, Twitter and LinkedIn are incerasingly important components of search rankings - make sure your team is focused on building these networks. |
Shareable
Shareable Score = 110
Maximum possible: 150
Recommendations
4 ways you can improve your Shareable Score
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Fresh, Everyday Fresh content delivered daily via as many channels as possible is key to ensuring a high Shareable score - and a growing user base. |
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Feed The Hunger Press outlets, bloggers - and consumers - are constantly on the lookout for new ideas, opinions, and content. Feed them! |
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Dare to Share Closing off your content to outside viewers can be a smart strategy, only so long as enough of your content is viewable so a user can determine the value of subscribing. |
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Internal and External Sharing Speaking to users who visit you everyday vs. speaking to users who've visited you once requires a different tone and personality. Separate your communications for success. |
About Sydney Morning Herald
Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifestyle, and technology news. Sydney Morning Herald is located at Australia in , and on the web at www.smh.com.au.