Research the networks most used by your customers and start building
your presence, using a handle that recalls your brand.
For each of the hundreds of social networks out there, there are millions of sub-groups
built around locations, politics, languages, art, religion,
media sharing, commerce, health, finance, tech, share trading - and more. Find the
audience that best fits you by going niche.
It's Called "Social" For a Reason
Having a Twitter account or a Facebook page isn't much use if nothing ever gets
posted there. Get busy!
Don't Just Talk, Listen
More than 50% of Twitter posts associated with brands involve
customer service issues or negative/positive opinions about your brand.
Make Actionable Core
Actionable Elements are the most
critical components of a website. During your next redesign,
consider the Actionable elements first.
Focus on the Customer
Customer Focus scores
less than 50% indicate brand-focused words are outweighing customer-focused words. Consider
refusing your copy around the customer.
Become More Contactable
This brand is utilizing only of the ten most common contact methods to
enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility.
Invest in Trust
Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates.