Delta Brand Profile

Created at 3:33 2013-05-25

Heardable

Heardable Score = 696

Maximum possible: 1000
B+
 

Subscores

Heardable score components
Actionable » 63/150
Measurable » 75/100
Portable » 175/200
Searchable » 154/200
Shareable » 40/150
Sociable » 189/200
Total 696/1000

Global Top 10

Rank: 716 of 14,941,284 listings
1. Los Angeles Times 836
2. Forbes 833
3. ABC News 830
4. ESPN 824
5. TechCrunch 824
6. HowStuffWorks.com 821
7. CNN 815
8. Shape 806
9. AARP 802
10. Newegg.com 799

Industry Top 10

Rank: 5 of 84,172 Travel & Leisure listings
1. AARP 802
2. United Airlines 769
3. Hostel World 760
4. American Airlines 758
5. Travelocity 738
6. Kayak 727
7. Royal Caribbean Cruises 726
8. Contiki Holidays 724
9. Hyatt 719
10. Marriott 718

Local Top 10

Rank: 1 of 1 listings in ATLANTA, GA 30354-1989

Sociable

Sociable Score = 189

Maximum possible: 200

Recommendations

4 ways you can improve your Sociable Score
check Go Wide
Research the networks most used by your customers and start building your presence, using a handle that recalls your brand.
check Go Niche
For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche.
check It's Called "Social" For a Reason
Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy!
check Don't Just Talk, Listen
More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand.

Actionable

Actionable Score = 63

Maximum possible: 150

Recommendations

4 ways you can improve your Actionable Score
check Make Actionable Core
Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first.
check Focus on the Customer
Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer.
check Become More Contactable
This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility.
check Invest in Trust
Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates.

Measurable

Measurable Score = 75

Maximum possible: 100