SKY Brand Profile
Created at 11:43 2013-05-25
Heardable Score = 716Maximum possible: 1000
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B+
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Subscores
Heardable score components
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Global Top 10
Rank: 374 of 14,941,284 listings
| 1. | Los Angeles Times | 836 |
| 2. | Forbes | 833 |
| 3. | ABC News | 830 |
| 4. | ESPN | 824 |
| 5. | TechCrunch | 824 |
| 6. | HowStuffWorks.com | 821 |
| 7. | CNN | 816 |
| 8. | Shape | 806 |
| 9. | AARP | 802 |
| 10. | Newegg.com | 799 |
Industry Top 10
Rank: 24 of 88,616 Media & Telecoms listings
| 1. | Forbes | 833 |
| 2. | ABC News | 830 |
| 3. | TechCrunch | 829 |
| 4. | HowStuffWorks.com | 821 |
| 5. | Fox Sports | 817 |
| 6. | Los Angeles Times | 817 |
| 7. | Shape | 806 |
| 8. | CNN | 802 |
| 9. | San Jose Mercury News | 797 |
| 10. | Huffington Post | 795 |
Local Top 10
Rank: 17 of 2,812 listings in the United Kingdom
Sociable Score = 154
Maximum possible: 200
Recommendations
4 ways you can improve your Sociable Score
Go Wide Research the networks most used by your customers and start building your presence, using a handle that recalls your brand. |
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Go Niche For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche. |
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It's Called "Social" For a Reason Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy! |
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Don't Just Talk, Listen More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand. |
Actionable Score = 76
Maximum possible: 150
Recommendations
4 ways you can improve your Actionable Score
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Make Actionable Core Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first. |
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Focus on the Customer Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer. |
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Become More Contactable This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility. |
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Invest in Trust Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates. |
Measurable Score = 100
Maximum possible: 100
Recommendations
4 ways you can improve your Measurable Score
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Measure Everything Forget arguments - science (and Google) have created some terrific tools to enable better decisions. Use them. |
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Use Optimizers to Enable A/B Testing Using optimization tools to create a better user experience (UX) is am easy way to settle arguments about site design (see point one!) |
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Affiliate Yourself A huge array of affiliate and advertising options are available for brands. Not using one? Talk to an expert about how to increase your web sales using affiliates. |
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Upgrade Your Technology Still using the same tool you used/created back in 1996? There's some way-better stuff available. Check out our vendor rankings for clues on who's hot. |
Portable Score = 150
Maximum possible: 200
Recommendations
4 ways you can improve your Portable Score
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Get Mobile-Ready - Fast Viewport and shape-shifting technologies can help you in the short-term (and are certainly better than zero optimization.) |
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Design for In-Field Usage Texas Instruments' mobile website defaults to a part number look-up service - smart thinking that shows awareness of customer needs in the field. |
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Mobile Means "Location-Aware" Foursquare, Facebook Places, and Google Latitude can enhance your understanding of customers and your ability to advertise offers based on proximity - powerful stuff. |
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Focus on Transactability Many mobile sites work great - until it comes time to buy something. Focus on making it easy for people to buy - there are billions at stake. |
Searchable Score = 151
Maximum possible: 200
Recommendations
4 ways you can improve your Searchable Score
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Take SEO Seriously Chances are, your customers are already using search engines to compare pricing, find locations, and gain support. Time to make sure you're number one in your category. |
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Build Inbound Links Blogging, news releases, tweets and updates are great ways to build the number of inbound links to your site - affiliate marketing works as well. |
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Focus on Location If most of your customers are located near your place of business, then you need a strategy that connects your store locations with search engines. |
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Google Plus Google Plus, Facebook, Twitter and LinkedIn are incerasingly important components of search rankings - make sure your team is focused on building these networks. |
Shareable Score = 85
Maximum possible: 150
Recommendations
4 ways you can improve your Shareable Score
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Fresh, Everyday Fresh content delivered daily via as many channels as possible is key to ensuring a high Shareable score - and a growing user base. |
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Feed The Hunger Press outlets, bloggers - and consumers - are constantly on the lookout for new ideas, opinions, and content. Feed them! |
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Dare to Share Closing off your content to outside viewers can be a smart strategy, only so long as enough of your content is viewable so a user can determine the value of subscribing. |
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Internal and External Sharing Speaking to users who visit you everyday vs. speaking to users who've visited you once requires a different tone and personality. Separate your communications for success. |
About SKY
Check out the most up to date editorial, pictures and video-breaking news, sport, showbiz, movies, TV and more. Plus search the web and check your Sky email SKY is located at the United Kingdom in , and on the web at www.sky.com.