Cristiano Ronaldo Brand Profile

Created at 4:45 2013-05-22

Heardable

Heardable Score = 540

Maximum possible: 1000
 

Global Ranking

Rank: 8,138 of 14,941,284 listings
Actionable » 54/150
Measurable » 75/100
Portable » 155/200
Searchable » 63/200
Shareable » 25/150
Sociable » 168/200
Total 540/1000
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Industry Top 10

Rank: 11 of 46,353 Sports listings
1. Chelsea FC 753
2. Manchester City 750
3. Rugby World Cup 750
4. Aston Villa 747
5. NBA 744
6. CycleWorld 739
7. UEFA 719
8. Washington Redskins 718
9. FC Barcelona 713
10. Major League Baseball 710
 

Local Top 10

Rank: 40 of 727 listings in Spain
 

Sociable

Sociable Score = 168

Maximum possible: 200

Recommendations

4 ways you can improve your Sociable Score
check Go Wide
Research the networks most used by your customers and start building your presence, using a handle that recalls your brand.
check Go Niche
For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche.
check It's Called "Social" For a Reason
Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy!
check Don't Just Talk, Listen
More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand.
 
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Actionable

Actionable Score = 54

Maximum possible: 150

Recommendations

4 ways you can improve your Actionable Score
check Make Actionable Core
Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first.
check Focus on the Customer
Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer.
check Become More Contactable
This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility.
check Invest in Trust
Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates.
 
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Measurable

Measurable Score = 75

Maximum possible: 100

Recommendations

4 ways you can improve your Measurable Score
check Measure Everything
Forget arguments - science (and Google) have created some terrific tools to enable better decisions. Use them.
check Use Optimizers to Enable A/B Testing
Using optimization tools to create a better user experience (UX) is am easy way to settle arguments about site design (see point one!)
check Affiliate Yourself
A huge array of affiliate and advertising options are available for brands. Not using one? Talk to an expert about how to increase your web sales using affiliates.
check Upgrade Your Technology
Still using the same tool you used/created back in 1996? There's some way-better stuff available. Check out our vendor rankings for clues on who's hot.
 
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Portable

Portable Score = 155

Maximum possible: 200