NBA Brand Profile

Created at 4:42 2013-05-23

Heardable

Heardable Score = 744

Maximum possible: 1000
B+
 

Subscores

Heardable score components
Actionable » 61/150
Measurable » 100/100
Portable » 150/200
Searchable » 135/200
Shareable » 110/150
Sociable » 188/200
Total 744/1000

Global Top 10

Rank: 151 of 14,941,284 listings
1. Forbes 833
2. ABC News 830
3. TechCrunch 829
4. HowStuffWorks.com 822
5. Los Angeles Times 817
6. Fox Sports 814
7. Shape 806
8. Toys R Us 803
9. AARP 802
10. CNN 802

Industry Top 10

Rank: 2 of 46,353 Sports listings
1. Chelsea FC 753
2. Manchester City 750
3. Rugby World Cup 750
4. Aston Villa 747
5. NBA 744
6. CycleWorld 742
7. NASCAR 727
8. UEFA 719
9. FC Barcelona 713
10. Major League Baseball 710

Local Top 10

Rank: 3 of 323 listings in New York, NY 10022

Sociable

Sociable Score = 188

Maximum possible: 200

Recommendations

4 ways you can improve your Sociable Score
check Go Wide
Research the networks most used by your customers and start building your presence, using a handle that recalls your brand.
check Go Niche
For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche.
check It's Called "Social" For a Reason
Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy!
check Don't Just Talk, Listen
More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand.

Actionable

Actionable Score = 61

Maximum possible: 150

Recommendations

4 ways you can improve your Actionable Score
check Make Actionable Core
Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first.
check Focus on the Customer
Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer.
check Become More Contactable
This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility.
check Invest in Trust
Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates.

Measurable

Measurable Score = 100

Maximum possible: 100