IGN
The following brand profile was created at 2013-05-19
Heardable Score = 731
Maximum possible: 1000
Global Ranking
Rank: 227 of 14,941,284 listings
|
|
Industry Top 10
Rank: 45 of 88,616 Media & Telecoms listings
| 1. | ESPN | 831 |
| 2. | Forbes | 828 |
| 3. | Fox Sports | 827 |
| 4. | XFINITY | 827 |
| 5. | ABC News | 825 |
| 6. | TechCrunch | 822 |
| 7. | Los Angeles Times | 821 |
| 8. | TMZ | 814 |
| 9. | Time | 805 |
| 10. | Sports Illustrated | 803 |
Local Top 10
Rank: 3 of 233 listings in San Francisco, CA 94107
Sociable
Sociable Score = 190
Maximum possible: 200
Recommendations
4 ways you can improve your Sociable Score
Go Wide Research the networks most used by your customers and start building your presence, using a handle that recalls your brand. |
|
Go Niche For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche. |
|
It's Called "Social" For a Reason Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy! |
|
Don't Just Talk, Listen More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand. |
Actionable
Actionable Score = 49
Maximum possible: 150
Recommendations
4 ways you can improve your Actionable Score
|
Make Actionable Core Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first. |
|
Focus on the Customer Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer. |
|
Become More Contactable This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility. |
|
Invest in Trust Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates. |
Measurable
Measurable Score = 100
Maximum possible: 100
Recommendations
4 ways you can improve your Measurable Score
|
Measure Everything Forget arguments - science (and Google) have created some terrific tools to enable better decisions. Use them. |
|
Use Optimizers to Enable A/B Testing Using optimization tools to create a better user experience (UX) is am easy way to settle arguments about site design (see point one!) |
|
Affiliate Yourself A huge array of affiliate and advertising options are available for brands. Not using one? Talk to an expert about how to increase your web sales using affiliates. |
|
Upgrade Your Technology Still using the same tool you used/created back in 1996? There's some way-better stuff available. Check out our vendor rankings for clues on who's hot. |
Portable
Portable Score = 150
Maximum possible: 200
Recommendations
4 ways you can improve your Portable Score
|
Get Mobile-Ready - Fast Viewport and shape-shifting technologies can help you in the short-term (and are certainly better than zero optimization.) |
|
Design for In-Field Usage Texas Instruments' mobile website defaults to a part number look-up service - smart thinking that shows awareness of customer needs in the field. |
|
Mobile Means "Location-Aware" Foursquare, Facebook Places, and Google Latitude can enhance your understanding of customers and your ability to advertise offers based on proximity - powerful stuff. |
|
Focus on Transactability Many mobile sites work great - until it comes time to buy something. Focus on making it easy for people to buy - there are billions at stake. |
Searchable
Searchable Score = 132
Maximum possible: 200
Recommendations
4 ways you can improve your Searchable Score
|
Take SEO Seriously Chances are, your customers are already using search engines to compare pricing, find locations, and gain support. Time to make sure you're number one in your category. |
|
Build Inbound Links Blogging, news releases, tweets and updates are great ways to build the number of inbound links to your site - affiliate marketing works as well. |
|
Focus on Location If most of your customers are located near your place of business, then you need a strategy that connects your store locations with search engines. |
|
Google Plus Google Plus, Facebook, Twitter and LinkedIn are incerasingly important components of search rankings - make sure your team is focused on building these networks. |
Shareable
Shareable Score = 110
Maximum possible: 150
Recommendations
4 ways you can improve your Shareable Score
|
Fresh, Everyday Fresh content delivered daily via as many channels as possible is key to ensuring a high Shareable score - and a growing user base. |
|
Feed The Hunger Press outlets, bloggers - and consumers - are constantly on the lookout for new ideas, opinions, and content. Feed them! |
|
Dare to Share Closing off your content to outside viewers can be a smart strategy, only so long as enough of your content is viewable so a user can determine the value of subscribing. |
|
Internal and External Sharing Speaking to users who visit you everyday vs. speaking to users who've visited you once requires a different tone and personality. Separate your communications for success. |
About IGN
IGN is your site for Xbox 360, PS3, Wii, PC, 3DS, PS Vita & iPhone games with expert reviews, news, previews, trailers, cheat codes, wiki guides & walkthroughs IGN is located at San Francisco, CA 94107 in the United States, and on the web at www.ign.com.