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Heardable, Inc

Brand monitoring made easy™

About Heardable

Heardable helps organizations utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. Insights that give our clients an edge.


Heardable was founded by Jon Samsel, John Sharp, and Gunther Sonnenfeld with one goal: to measure the world's brands. The interconnected web now allows us to measure, benchmark, compare, monitor and optimize the performance of any brand, against any other brand, in real-time.

And when we say performance, we're talking about deep diagnostics on 798 different marketing metrics for over 14.9 brands -- at multiple points in time. This is nothing short of revolutionary!

As marketing rebels, we help organizations utilize contextual analytics to catapult them ahead of their competition. And yes, real-time brand insights really can make a difference.

Let your Brand be Heard!

The Heardable name speaks to the underlying human desire to want our voices heard. Most of us crave to make a difference in our lives; we want our opinions to have an audience; we want people to interact with us; we desire a better tomorrow because of actions we take today. But this can only happen if we are found, discovered, heard.

brands

We think that brands yearn to be Heardable too. Because, well, it's just plain good for your business!

The 20 Pillars of Being Heardable

1. Searchability equals visibility
2. Being found is a business imperative
3. Relevancy boosts rank
4. Actionability drives conversions
5. Companies are not inherently social (but people are)
6. Conversations generate awareness
7. Utility establishes goodwill
8. Brand participation wins raving fans
9. Authenticity builds trust
10. Originality stimulates word of mouth
11. Interactivity aids recall
12. Transparency builds trust
13. Integrity breeds loyalty
14. Portability opens new markets
15. Shareability boosts your brand reach x100
16. Measurability helps you optimize
17. Empowered customers are in control
18. Online experiences define your brand
19. Brands who tell the best stories win
20. In business, winning is everything

Better Data-Driven Decisions

Heardable monitors the levers through which online brand value is created.

Heardable's real-time web crawler + data partners + proprietary scoring engine x 14.9 million listings x 798 data variables x each day = big brand data. Amazingly, we add about 100,000 new data variables each day. Not bad for a scruffy start-up.

Heardable works with all types of companies to solve all types of marketing challenges. Our team utilizes our proprietary ABLE engine, brand performance platform, and a rich database of online marketing best practices to serve up actionable data insights to our clients.

Making the Impossible, Possible

Capturing vast amounts of digital information makes it possible to do many things that previously could not be done -- such as spot business trends or unearth lost revenue opportunities.

Data can be used to unlock new sources of economic value, provide fresh insights into business planning, even hold vendors accountable.

Your Brand Health Score

Our brand health scores are a simple way for a company to benchmark their performance by industry or geo-location. Low scores indicate weaknesses, which highlights areas that need improvement.

Heardable's brand health scores range from 1 to 1,000. The higher your score, the better you're doing. And yes, it really is that simple!

Scoring Methodology

0-200 = Poor
201-400 = Average
401-600 = Above Average
601-800 = Category Leader
801-1000 = Global Leader

Each score is comprised of six subscores, each focusing on a unique element of a brand's online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable, and Shareable.

Actionable: Do you make it easy for your site visitors to engage and transact with you? Is your website ADA compliant?

Measurable: Do you monitor your online brand using web analytics software, advertising tracking beacons, and onsite optimization tools?

Portable: Have you optimized your site experience for the major mobile web browsers so that smart phone users have an optimized online experience with your brand? Do you utilize mobile marketing campaigns to expand your brand reach?

Searchable: Is your site SEO optimized, with an emphasis on local search?

Shareable: Does your site make it easy to send and receive data feeds in multiple content formats? Are you sharing, syndicating, and embedding content?

Sociable: Does your brand actively participate in social media across a span of external social networks? Does your brand play an active role in the conversations? Are you popular?

When added together, Heardable's six subscores contribute to a brand's total brand health score. Here are the total possible points for each subscore:

1. Portable: 200 points
2. Searchable: 200 points
3. Sociable: 200 points
4. Measurable: 100 points
5. Actionable: 150 points
6. Shareable: 150 points

Heardable U

Team Heardable

Jon Samsel
John Sharp
Gunther Sonnenfeld

Plus a shout-out to Porsche, Francine, Colin, Alex, Nick - and all our member contributors and beta testing team.

Credits

It's all our own data, except for some of the geocoding information for US addresses, which we obtain using the terrific API developed by the folks at the GIS Research Laboratory at USC.

Some of our international geocoding data was validated using the excellent contributors at the OpenStreetMap Project.