NBA

Ranking

Heardable Score = 765

Maximum possible: 1000
A-
 

Subscores

Heardable score components
Actionable » 61/150
Measurable » 100/100
Portable » 170/200
Searchable » 135/200
Shareable » 110/150
Sociable » 189/200
Total 765/1000

Global Top 10 Brands

Rank: 77 of 14,941,284 listings
1. Forbes 833
2. ABC News 830
3. Huffington Post Canada 818
4. Ford 816
5. TechCrunch 813
6. CBS NEWS 812
7. Tiger Direct 812
8. HowStuffWorks.com 807
9. Shape 806
10. Los Angeles Times 801

Industry Top 10 Brands

Rank: 1 of 8,449 Sports listings
1. NBA 765
2. FC Barcelona 763
3. Rugby World Cup 737
4. Manchester City 731
5. Chelsea FC 729
6. NASCAR 723
7. CycleWorld 722
8. Aston Villa 720
9. PGA Tour 717
10. New England Patriots 713

Local Top 10 Brands

Rank: 3 of 408 listings in New York, NY 10022
 

Sentiment

Top 10 Positive

Statuses trending positive
Thx to #milwaukeebucks mgmt; gracious hosts for a great 4 days of training w/their ticket sales staff this wk! A quality org. #nba #bucks 6
Congratulations to one of my all-time favorite Dukies @realgranthill33 on brilliant NBA career. Not just a great player, a great person. 6
RT @Swilk15: My favorite team in the NBA is whoever is beating the Heat. #Pacers 4
“@Its_EG: The NBA is set UP” bro don't nobody believe me when I say that 4
THIS JUST IN: Roy hibbert eat big man in NBA. Paul George is a young T-Mac that plays D! Omg!!!! 4
RT @Mavunga: Pacers are like Butler of the NBA.. Straight toughness no matter who they play and they play the game the right way!!! 4
RT @Mavunga: Pacers are like Butler of the NBA.. Straight toughness no matter who they play and they play the game the right way!!! 4
Heat played like they have a Pass to the NBA Finals ppl hyped them up all season now theyre feeling themselves smh play like ur the "Champs" 4
@SportsCenter people need to grow up and just sit down. Really? No homo is a joke and the NBA and people need to lighten up 4
RT @Charley_Walters: Looks like TWolves will try to deal Derrick Williams and No. 9 pick to move up in NBA draft. 4

Top 10 Negative

Statuses trending negative
It's not like he said, "I hate Rainbows, Obama and the Koran"! #Hibbert #NBA #NoHomo #MotherFucker #Censorship #BigAl http://t.co/m8HsMCT0qv 4
@dalereeves212 Nothing better than NBA talk>>> 3
If you think LeBron is going to carry this team & beat the Spurs(4-0 in Finals & 4-0 against LeBron in Finals) , then you dont know the NBA. 3
Should the Cleveland Cavaliers trade the No. 1 pick in the 2013 NBA Draft? Hey ... - Plain Dealer http://t.co/Ksms2214AZ #cavaliers 3
RT @RealSkipBayless: If you missed this: Story behind Stephen A's ridicule of me over Spurs: http://t.co/GS9JtwNqxt 2
RT @nicekicks: Conspiracy theories for NBA wanting a 7 game series are filling up the timeline. 2
RT“@NotJerryTipton: Last time Heat fans were this upset, the Lakers lost in the NBA Finals.” 2
NBA - Roy Hibbert has been fined $75,000 for using “inappropriate and vulgar language” during a televised post-game press conference... 2
I don't know about you guys, but I'm going straight to the NBA after Sipan 2
RT @JTTheBrick: 48 minutes away from possibly seeing #Pacers vs #Spurs. Time for David Stern to fire up the #NBA jet and get to Miami for obvious reasons. 1
 

Social

Sociable Score = 189

Maximum possible: 200

Recommendations

4 ways you can improve your Sociable Score
check Go Wide
Research the networks most used by your customers and start building your presence, using a handle that recalls your brand.
check Go Niche
For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche.
check It's Called "Social" For a Reason
Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy!
check Don't Just Talk, Listen
More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand.

Actionable

Actionable Score = 61

Maximum possible: 150

Recommendations

4 ways you can improve your Actionable Score
check Make Actionable Core
Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first.
check Focus on the Customer
Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer.
check Become More Contactable
This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility.
check Invest in Trust
Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates.

Measurable

Measurable Score = 100

Maximum possible: 100