Xbox

Ranking

Heardable Score = 600

Maximum possible: 1000
B-
 

Subscores

Heardable score components
Actionable » 55/150
Measurable » 75/100
Portable » 170/200
Searchable » 80/200
Shareable » 65/150
Sociable » 155/200
Total 600/1000

Global Top 10 Brands

Rank: 2,875 of 14,941,284 listings
1. Tiger Direct 854
2. Forbes 833
3. TechCrunch 833
4. ABC News 830
5. TMZ 826
6. Los Angeles Times 820
7. Huffington Post Canada 818
8. HowStuffWorks.com 815
9. Shape 806
10. Kmart 805

Industry Top 10 Brands

Rank: 15 of 601 Games listings
1. Playstation 739
2. Redbox 738
3. GamesRadar 730
4. Blizzard 714
5. Nintendo 708
6. The Sims 3 708
7. Electronic Arts 705
8. Konami 685
9. Goliath Games 671
10. Naughty Dog 660

Local Top 10 Brands

Rank: 9 of 233 listings in Redmond, WA 98052
 

Sentiment

Top 10 Positive

Statuses trending positive
Check out the Xbox hub http://t.co/Ca0mHZ3C5P , it's actually pretty well done. Can't wait for the reveal later :) #XboxReveal 8
Retweet and follow to win a Xbox 360 slim JK :) just retweet and follow please ill do a give away if I get 50 follow http://t.co/vAoGs7Sjdz 7
RT @Limexb: GIVEAWAY! Win a set of @SquidGrip 's We have 2 sets for Xbox and 3 sets for PS3 to win simply follow us and #RT http://t.co/7HywWIEwif 7
RT @GAMETrinity: #Competition This week we've got 5 Xbox Arcade Games to give away! All you've gotta do is follow & RT for a chance to win Good Luck ends 5p 7
RT @Salvo_Gaming: We are currently searching for Xbox 360 Black Ops Teams, League of Legends Teams, and Starcraft 2 teams. Let us know if you are interested. 7
RT @NicolSkye: Chuffed with the Fable 3 on Xbox Marketplace still being free by the time I got home from work. Go check it out guys, full game for free. 7
Chuffed with the Fable 3 on Xbox Marketplace still being free by the time I got home from work. Go check it out guys, full game for free. 7
RT @LionheadStudios: Did you know Fable III is currently available for download on Xbox LIVE at no cost for gold subscribers? Check it out http://t.co/TyRaURFD1 7
Decent minimalist design. "@willshawdesign: Pretty cool check out the new xbox one brand standards guide http://t.co/lBENQgfcfA" 6
The only bills I pay each month are my Netflix and Xbox live. They aren't by any means a lot of money, but it helps with responsibility. 5

Top 10 Negative

Statuses trending negative
RT @Harry_Hutt: This picture sums up Xbox and PS4 moaners. Embarrassing, never pleased. Xbox One looksssss sick. http://t.co/0TCvH5AczX 6
Two weeks holiday, all exams done, and absolutely no work to do for when I get back. Xbox got boring after 3 hours. I am actually stuck... 5
@Z_Pear I wasn't aware that you kept track of trends. And Xbox isn't trending anymore... Bitch 4
@VirtuaMe @TallPaul_ Coke Zero sales have also shot up since the Xbox One announcement (2 for 1 at Tesco). 4
@JoshuaThu @jdyeoh BUT BUT BUT.... Ltr you guys Xbox I damn left out leh :( sobs. 4
RT @Dae_kwon_: I'd come to conclusion a 12 year-old kid on Xbox will not hesitate to call you a faggot ass bitch & tell you how hard he fucked your mom. 4
Dont play with a girls heart! Go buy a XBOX instead cause they're not toys. 4
@aleslie0303 lol loser cx aha dope ) and here being a low life playing xbox cx 4
@JamieTidders Yh its a shame, you get the Kinect with Xbox One too ugh, thats most likely why the Xbox One is more expensive than PS4 4
@TBraimbridge why? n I haven't smashed xbox in years got to boring, but now its time to prepare for sober no life gaming 4
 

Social

Sociable Score = 155

Maximum possible: 200

Recommendations

4 ways you can improve your Sociable Score
check Go Wide
Research the networks most used by your customers and start building your presence, using a handle that recalls your brand.
check Go Niche
For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche.
check It's Called "Social" For a Reason
Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy!
check Don't Just Talk, Listen
More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand.

Actionable

Actionable Score = 55

Maximum possible: 150

Recommendations

4 ways you can improve your Actionable Score
check Make Actionable Core
Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first.
check Focus on the Customer
Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer.
check Become More Contactable
This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility.
check Invest in Trust
Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates.

Measurable

Measurable Score = 75

Maximum possible: 100

Recommendations

4 ways you can improve your Measurable Score
check Measure Everything
Forget arguments - science (and Google) have created some terrific tools to enable better decisions. Use them.
check Use Optimizers to Enable A/B Testing
Using optimization tools to create a better user experience (UX) is am easy way to settle arguments about site design (see point one!)
check Affiliate Yourself
A huge array of affiliate and advertising options are available for brands. Not using one? Talk to an expert about how to increase your web sales using affiliates.
check Upgrade Your Technology
Still using the same tool you used/created back in 1996? There's some way-better stuff available. Check out our vendor rankings for clues on who's hot.

Portable

Portable Score = 170

Maximum possible: 200