McDonald's

Ranking

Heardable Score = 618

Maximum possible: 1000
B
 

Subscores

Heardable score components
Actionable » 45/150
Measurable » 85/100
Portable » 170/200
Searchable » 80/200
Shareable » 75/150
Sociable » 163/200
Total 618/1000

Global Top 10 Brands

Rank: 3,167 of 14,941,284 listings
1. Tiger Direct 854
2. Forbes 833
3. TechCrunch 833
4. ABC News 830
5. TMZ 826
6. Los Angeles Times 820
7. Huffington Post Canada 818
8. HowStuffWorks.com 815
9. Shape 806
10. Kmart 805

Industry Top 10 Brands

Rank: 74 of 22,321 Food & Beverage listings
1. Wendy's 736
2. Food Network 734
3. Yard House 725
4. FIJI Water 724
5. Hy-Vee 722
6. Starbucks 719
7. Monster Energy 715
8. Subway 714
9. Betty Crocker 711
10. Gerber 708

Local Top 10 Brands

Rank: 1 of 91 listings in Oak Brook, IL 60523
 

Sentiment

Top 10 Positive

Statuses trending positive
Look am not desperate, but any kind human being out there wanna take me and my fat friends to McDonald's? I will give you my free burger.. 7
After watching supersize me I've decided McDonalds, in harmony with other fast food places, are probably the devil 7
The only reason I want to do well in these exams, is to impress my parents! I'm perfectly happy if I end up working in McDonald's 6
RT @joebereta: Bad Coffee Joke 9 - I like my coffee like I like my women… Picked up at McDonalds. 6
RT @Mamy_ZZ: If someone could bring me a McDonald's and an ice blast it would be much appreciated 6
Can't wait for tomorrow! #Rough #peaceful #family #mcdonalds 6
@Keelin_Tilley12 Giving this whole McDonalds coffee thing a shot with my first cup of the year.. #NotImpressed #NotAsGoodAsTims 6
I really don't think I could have asked for a more perfect night; amazing friends, awesome boyfriend, AND McDonalds breakfast? SOLD. 6
#FF #Orgs #Union #Solidarity: @AFLCIO @Teamsters767 // So glad 2 see @McDonalds employees fighting for better wages! Next: bargaining rights 6
RT @ReneeWalters1: Two winners will win an EPIC prize package that includes All six Epic toys 3 $5 Arch cards @suelee1998 6/10/13 http://t.co/rIdAPFAIeZ 6

Top 10 Negative

Statuses trending negative
@KellinFuentes I hate the smell of mcdonalds so much. I wouldn't be able to stay there for a longtime 8
RT @Char_Ingle: Can't believe I fell asleep, missed an amazing dinner and everyone coming round to take me McDonald's #badtiming #gutted 6
Still so pissed off i got id'd twice AND that mcdonalds think its alright to jip drunk people!!! #robbinbastards 6
@Sharifa_Destiny they changed the tables and instead of chairs there's benches it's so weird it looks like a cheap version of McDonalds 5
Damn you McDonalds (or corresponding legislative body) for putting calories on the menus. I don't want to know!!! 4
I will not be responsible for any injuries you may suffer if you willingly diss Mcdonalds Sweet Tea in my presence. 4
I feel really nervous and I don't know why because all I'm doing is meeting Shannon in McDonald's 4
RT @jrdxnn: Am I the only person who doesn't like McDonald's breakfasts and would rather wait till half 10 for some chicken nuggets and a burger? 4
“@jrdxnn:Am I the only person who doesn't like McDonald's breakfasts and would rather wait till10 for some chicken nuggets and a burger?”YES 4
RT @jrdxnn: Am I the only person who doesn't like McDonald's breakfasts and would rather wait till half 10 for some chicken nuggets and a burger? 4
 

Social

Sociable Score = 163

Maximum possible: 200

Recommendations

4 ways you can improve your Sociable Score
check Go Wide
Research the networks most used by your customers and start building your presence, using a handle that recalls your brand.
check Go Niche
For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche.
check It's Called "Social" For a Reason
Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy!
check Don't Just Talk, Listen
More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand.

Actionable

Actionable Score = 45

Maximum possible: 150

Recommendations

4 ways you can improve your Actionable Score
check Make Actionable Core
Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first.
check Focus on the Customer
Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer.
check Become More Contactable
This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility.
check Invest in Trust
Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates.

Measurable

Measurable Score = 85

Maximum possible: 100