Heardable Score = 591Maximum possible: 1000
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B-
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| 1. | Tiger Direct | 860 |
| 2. | Forbes | 833 |
| 3. | ABC News | 830 |
| 4. | Huffington Post Canada | 818 |
| 5. | Elle | 817 |
| 6. | TV Guide | 817 |
| 7. | TMZ | 816 |
| 8. | Search Engine Land | 808 |
| 9. | Shape | 806 |
| 10. | Walgreens | 803 |
| 1. | Children's Museum of Indianapolis | 786 |
| 2. | ABC Entertainment | 779 |
| 3. | Jessica Simpson | 777 |
| 4. | Delilah | 754 |
| 5. | Ghana Music | 751 |
| 6. | iJustine | 720 |
| 7. | Ellen | 716 |
| 8. | Pink | 707 |
| 9. | Seal | 702 |
| 10. | Elvis | 701 |
Sentiment |
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Research the networks most used by your customers and start building your presence, using a handle that recalls your brand. |
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For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche. |
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Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy! |
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More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand. |
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Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first. |
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Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer. |
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This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility. |
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Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates. |
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Forget arguments - science (and Google) have created some terrific tools to enable better decisions. Use them. |
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Using optimization tools to create a better user experience (UX) is am easy way to settle arguments about site design (see point one!) |