Heardable Score = 593Maximum possible: 1000
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B-
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| 1. | Tiger Direct | 861 |
| 2. | Forbes | 833 |
| 3. | ABC News | 830 |
| 4. | TMZ | 820 |
| 5. | TV Guide | 820 |
| 6. | Huffington Post Canada | 818 |
| 7. | Ford | 816 |
| 8. | Walgreens | 816 |
| 9. | TechCrunch | 813 |
| 10. | Search Engine Land | 806 |
| 1. | Playstation | 739 |
| 2. | GamesRadar | 730 |
| 3. | Blizzard | 714 |
| 4. | Redbox | 708 |
| 5. | The Sims 3 | 708 |
| 6. | Electronic Arts | 705 |
| 7. | Konami | 685 |
| 8. | Goliath Games | 671 |
| 9. | Nintendo | 668 |
| 10. | Multiplayer | 653 |
Sentiment |
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Research the networks most used by your customers and start building your presence, using a handle that recalls your brand. |
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For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche. |
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Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy! |
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More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand. |
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Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first. |
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Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer. |
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This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility. |
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Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates. |
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Forget arguments - science (and Google) have created some terrific tools to enable better decisions. Use them. |
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Using optimization tools to create a better user experience (UX) is am easy way to settle arguments about site design (see point one!) |
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A huge array of affiliate and advertising options are available for brands. Not using one? Talk to an expert about how to increase your web sales using affiliates. |
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Still using the same tool you used/created back in 1996? There's some way-better stuff available. Check out our vendor rankings for clues on who's hot. |