Petco

Ranking

Heardable Score = 740

Maximum possible: 1000
B+
 

Subscores

Heardable score components
Actionable » 83/150
Measurable » 100/100
Portable » 175/200
Searchable » 178/200
Shareable » 40/150
Sociable » 164/200
Total 740/1000

Global Top 10 Brands

Rank: 202 of 14,941,284 listings
1. Tiger Direct 860
2. Forbes 833
3. ABC News 830
4. Huffington Post Canada 818
5. Elle 817
6. TV Guide 817
7. TMZ 816
8. Search Engine Land 808
9. Shape 806
10. Walgreens 803

Industry Top 10 Brands

Rank: 1 of 3,419 Pets & Pet Supply listings
1. Petco 740
2. PetSmart 734
3. PetFoodDirect 704
4. Humane Education 694
5. Detroit Zoological Society 675
6. Out of Africa Wildlife Park 670
7. Entirely Pets 652
8. Pet Solutions 648
9. Golden Cockatoo 644
10. Jurassic Parties 643

Local Top 10 Brands

Rank: 1 of 300 listings in San Diego, CA 92121
 

Sentiment

Top 10 Positive

Statuses trending positive
Saw the most perfect guy ever at petco and he was nice and fucking adorable and had cool tattoos and plugs and mmm yeeeeah 8
RT @yosoylillie: I miss Kobe Bryant.... 8
I miss Kobe Bryant.... 8
Sales Associate: Details: At Petco, we’re passionate about pets and completely dedicated to impr... http://t.co/XAVDwwHuxV #jobs #hiring 8
@Petco I know you probably won't see this but I'm a huge fan and it would mean a lot if you followed me! You're awesome! 7
@SportsfanPJ another reason why I love petco prices. Always sit top notch for a good price. Knowing ppl helps too hahah 7
Petco: FREE Nutro Natural Choice Cat Food (thru 8/1): Petco is offering a FREE can of Nutro Natural Choice Cat... http://t.co/SOiSO8NoPL 7
well nice win by cardinals sir adam gets his first win at petco park another rookie pitcher tonight tyler lyons 6
Wainwright, Descalso have big nights: Cards righthander wins for first time at Petco Park. Descalso hits first slam.  http://t.co/0sSN86Tu5s 6
@JOLO__ never a hater. and aw you work at petco with your friends aka dogs cus you cant afford human friends. 6

Top 10 Negative

Statuses trending negative
@ChrisBokros @KatharineACox Well not unless she's sick. Cancelled Petco Park concert & Nashville because of ear infection & couldn't fly. 5
Today, the petco at Brentwood refused to replace a $3 guppy, all over a water sample. I'm still struggling to understand wtf is wrong wit... 5
@w6fu @dlow1414 Not a big beer drinker. So now I don't feel so stupid. Especially since I've been to Petco probably 10 times. 5
Talking to Cari Ivey about the cats at Petco "They have the longest legs! UGH IT'S ABNORMAL, IT'S WEIRD, THEY ARE ALIEN!" @ohmycari 4
ugh it's 50% off ball pythons at petco ugh fucking gross 4
.@stanverrett on #Nationals Ryan Mattheus punching a Petco Park locker and breaking his hand: "at least he won't be giving up anymore runs." 3
.@Petco my fighting fish threatened to kick my ass again. Concerned for family's safety. 3
I'm the top dog at Petco tonight. *brandishes raging milkbone* Gerbil? Hamster? No thanks. I'm fishing for pussy. 3
So my car smells like Petco, unfortunately there are no puppies to be found here!!! 3
WE SAW FERRETS AT PETCO TODAY AND I WANT ONE SO BAD BUT THEY ARE ILLEGAL IN HAWAII AND I JUST 3
 

Social

Sociable Score = 164

Maximum possible: 200

Recommendations

4 ways you can improve your Sociable Score
check Go Wide
Research the networks most used by your customers and start building your presence, using a handle that recalls your brand.
check Go Niche
For each of the hundreds of social networks out there, there are millions of sub-groups built around locations, politics, languages, art, religion, media sharing, commerce, health, finance, tech, share trading - and more. Find the audience that best fits you by going niche.
check It's Called "Social" For a Reason
Having a Twitter account or a Facebook page isn't much use if nothing ever gets posted there. Get busy!
check Don't Just Talk, Listen
More than 50% of Twitter posts associated with brands involve customer service issues or negative/positive opinions about your brand.

Actionable

Actionable Score = 83

Maximum possible: 150

Recommendations

4 ways you can improve your Actionable Score
check Make Actionable Core
Actionable Elements are the most critical components of a website. During your next redesign, consider the Actionable elements first.
check Focus on the Customer
Customer Focus scores less than 50% indicate brand-focused words are outweighing customer-focused words. Consider refusing your copy around the customer.
check Become More Contactable
This brand is utilizing only of the ten most common contact methods to enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility.
check Invest in Trust
Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates.

Measurable

Measurable Score = 100

Maximum possible: 100