Research the networks most used by your customers and start building
your presence, using a handle that recalls your brand.
For each of the hundreds of social networks out there, there are millions of sub-groups
built around locations, politics, languages, art, religion,
media sharing, commerce, health, finance, tech, share trading - and more. Find the
audience that best fits you by going niche.
It's Called "Social" For a Reason
Having a Twitter account or a Facebook page isn't much use if nothing ever gets
posted there. Get busy!
Don't Just Talk, Listen
More than 50% of Twitter posts associated with brands involve
customer service issues or negative/positive opinions about your brand.
Make Actionable Core
Actionable Elements are the most
critical components of a website. During your next redesign,
consider the Actionable elements first.
Focus on the Customer
Customer Focus scores
less than 50% indicate brand-focused words are outweighing customer-focused words. Consider
refusing your copy around the customer.
Become More Contactable
This brand is utilizing only of the ten most common contact methods to
enable interactions and transactions. Tip: Live Chat is an easy way to greatly increase your contactibility.
Invest in Trust
Investing in a trust seal (e.g. the Better Business Bureau) can enhance your reputation and improve conversion rates.
Fresh content delivered daily via as many channels as possible is key to ensuring a
high Shareable score - and a growing user base.
Feed The Hunger
Press outlets, bloggers - and consumers - are constantly on the lookout for new
ideas, opinions, and content. Feed them!
Dare to Share
Closing off your content to outside viewers can be a smart strategy, only so long as enough
of your content is viewable so a user can determine the value of subscribing.
Internal and External Sharing
Speaking to users who visit you everyday vs. speaking to users who've visited you once
requires a different tone and personality. Separate your communications for success.
Canada's trusted source for national news, financial news, world news, blogging, twitter, tweets, opinion, vodcast, podcast, commentary, entertainment and sports. National Post is located at Canada in ,
and on the web at www.nationalpost.com.
View over 800 data points for National Post plus 88,616 competitors