3 Ways Heardable Can Help Creative Agencies and Consultants
Heardable works with a variety of companies to help them boost their online revenues by utilizing our real-time contextual analytics to provide actionable intelligence. Clients include top advertising agencies, brand managers at Fortune 100 companies, website/mobile site designers, SEO/marketing consultants, and small business owners, to name a few.
So, how can Heardable help your agency or consulting practice? Here are 3 possibilities:
Drumroll please!
1. We Can Help You Close a Sale
Heardable allows you to generate an online brand health diagnostics report for any business within minutes, so you can send & discuss the findings with prospective clients. "Client A, you're online brand is weak in the following areas, which are impacting your brand in the following way. Our agency/consultancy can help you achieve x, y and z." You can even co-brand the report with your logo. The file output is a sleek PDF. Available to Heardable Pro subscribers ($99/mo).
2. We Can Help You Measure Success
You can utilize Heardable to create baseline metrics at the start of a client engagement, and generate daily, weekly or monthly progress reports for your existing clients, helping you prove your company's efforts are having a measurable impact on their online performance over time. Available to Heardable Pro subscribers ($99/mo).
3. We Can Help You Generate Revenue
With Heardable, your agency/consultancy can assemble rich competitive assessment reports for your clients, or prospective clients, telling them how well they're performing online next to top competitors in their industry or local area. You can create a custom list of brands to measure, add your own insights and analysis to the report, co-brand the report with your logo, and assemble a PDF to send/share with just one click. And yes, you can charge money for these reports! Available to Heardable Pro subscribers ($999/mo).
Dell's Brand Equity vs HP's Brand Advocacy
When you examine the 10 brands on this chart, you can see that RIM is the most-liked computer manufacturing brand on Facebook, with 9,449,868 likes. But when you zoom in on Dell with 997,909 likes, you will see that they have 12% fewer daily mentions than Hewlett-Packard (HP), even though HP has close to the same number of likes -- why is that?
Heardable.com reveals that Dell has strong brand equity but weaker brand advocacy than HP. At least, at this point in time.
The point of discussing these findings is to show how two or more data points, in context, can reveal something entirely new.
First Glance
Dell is the most liked computer maker on Facebook. This is true.
Contextual View
Dell is the most liked computer maker on Facebook on the surface, but HP has developed a passionate fan base that is talking about and advocating the brand across social media, in huge numbers relative to their fan base, which is a powerful indictor that the brand is resonating with consumers more than Dell right now.
Is something going on in the marketplace that’s triggering this surge in chatter for HP?
Did HP launch a new product or advertising campaign?
Did they receive a recent a celebrity endorsement or launch a new social media marketing campaign?
If this growth trajectory continues unabated, how many more months will it take for HP to surpass Dell as the top computer manufacturing brand on Facebook?
Heardable knows the the answer.
Contextual brand intelligence = actionable insights.
UBM Electronics and Heardable Announce Brand Intelligence Partnership
UBM Electronics and Heardable Announce Partnership to Offer Online Brand Intelligence Services to the Global Electronics Marketplace
Services to Provide Actionable Insights to Improve Brand Position in Social Media, Mobile, Search, Websites, Location-Based Networking and More
SAN FRANCISCO and LOS ANGELES, Jan. 12, 2012 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and Heardable Inc., the world's first and only real-time contextual brand analytics platform, today announced an alliance to provide online brand optimization services to electronics companies to measure their brand performance. Under the terms of the agreement, UBM Electronics will sell Heardable's offerings.
The priority for any brand is to establish and maintain relevancy within a very fragmented landscape across a myriad of channels and platforms that include search, content development, social communication and portability. Heardable helps organizations deal with information overload by helping them make sense of their online brand footprint in a quick, reliable, and holistic way. By monitoring the levers through which an online brand value is created, the Heardable platform provides companies with the actionable intelligence they need to attain their marketing and sales goals.
Heardable offerings include:
- Heardable Pro: a daily brand monitoring and analysis tool
- Custom benchmark/market trends reports
- Individual brand reports
- Workshops
- Speaking opportunities
- Strategic consulting
"As marketers seek to understand their true position in the global electronics marketplace, our alliance with Heardable will allow us to truly help our customers in terms of accessing this real time critical information and to help optimize and improve their online brand presence. Our goal is to help the global electronics community bring new products to market and accelerate technology sales," said Paul Miller, CEO, UBM Electronics. "Additionally, by adding this tool to our portfolio we continue to act on our business' strategic growth plan of reach, services and commerce by offering research services to customers and, via the UBM DeusM unit, real solutions for customers wanting to invest in building strong digital brands."
"Mining and making sense of the data cloud is the next big opportunity for engineers, marketers, and C-level executives," said Jon Samsel, CEO of Heardable. "The Heardable platform indexes colossal amounts of brand data and puts that information into context so that business professionals can make quick, reliable business decisions -- often weeks or months ahead of their competitors -- giving them a huge leg up. The UBM Electronics/Heardable partnership means thousands of electronics companies will now be able to optimize and monetize their online brands in ways that were not previously possible. Hats off to the UBM Electronics management team for recognizing how big data can now be harnessed to provide powerful marketing insights for its customers."
Later this month, UBM Electronics and Heardable will release three new benchmark reports, the first in a series of reports covering the electronics industry: IP & E, Design Software and Test.
To download a sample Heardable research report, go to: http://ubmelectronics.com/mediakit/wordpress/wp-content/uploads/2011/11/Heardable.pdf
To learn more about Heardable or other UBM Electronics strategic marketing services, contact Barbara Couchois, Vice President, Operations and Partner Services, UBM Electronics at barbara.couchois@ubm.com or 415.947.6928.
About Heardable
Heardable makes brand monitoring easy -- helping business organizations around the world utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. We are the leading online brand benchmarking and analysis platform that measures the brand health of business organizations across hundreds of business categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done -- such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, even hold vendors accountable. With over 14 million brands profiled, Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. http://heardable.com
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com
For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com
For more information on Heardable please contact:
Jon Samsel, CEO - Heardable, Inc.
T: 888-520-0034 office, E: samsel@heardable.com
SOURCE UBM Electronics
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9 Business Rules of Thumb To Manage By
The book, Rules of Thumb, by Tom Parker, is a fascinating read because it's a fine collection of heuristic sayings: a measuring device for common sense principles of life.
I thought nine rules were especially interesting due to their potential for influencing business decisions. They reminded me of how we make 'back-of-the-envelope calculations' which are better than a guess but less than an accurate than a proven fact.
Here are 9 business rules of thumb to ponder:
#9 Business Decisions - 80% of all bad decisions are snap decisions. Good managers make the best decisions after sleeping on it.
#8 Organizational Management - A corporation should limit its executive staff to one hundred people or less, even though it may have thousands of employees.
#7 Advertisements - A good ad should have no more than seven words and two things to look at.
#6 Time Management - A job with a new client with take 25% longer than the same job with an established client.
#5 Product Marketing - Any new product should have at least three easily recognizable advantages over the competition.
#4 Advertising - To attract women, show babies and women. To attract men, show men.
#3 Public Speaking - You should expect your actual speech to take one-third more time than it took you during practice.
#2 Press - Don't tell a reporter anything you don't want printed. Not that they can't be trusted, but what you tell reporters off the record can lead them to another source who may not be so discreet.
#1 Elevator Pitch - The idea for a new venture is likely to be strategically unsound if it can't be put into one coherent sentence.
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About Jon
Being Heardable, the Heardable Blog, is curated by Heardable co-founder and digital marketing veteran, Jon Samsel. Jon is based in Los Angeles, and Singapore.