Small Data + Wide Context = Clearer Picture
In order for a piece of information to be useful it must first be understood. You see, what's on the surface is not always as it appears.
Take a small image of an orange flame, for example. Our impulse it to call it, fire.
But if we pull back we can see that it's not simply fire after all. It's a fireplace with distinct features such as the crackling sound of wood burning, heat radiating, the smell of smoke.
However, as we pull back even more we see a picture mounted on a wall of a museum and realize that this is not a real fireplace after all. It's an impressionistic painting of 'Peasant Woman by the Fireplace' by Vincent van Gogh that's hanging at The Metropolitan Museum of Art.
The image we originally called fire is actually paint!
Ah -- fire and paint are not the same at all!
In this painting there is no sound, heat, or smell of smoke. But the paint has a certain thickness, pigment and brush stroke. It was put to canvas in a way that was designed to elicit an emotional reaction -- such as a bold statement about the woman stoking the flames and even a glimpse into the artist's tortured soul.
It's remarkable how a small piece of information, seen in a wider context, presents a clearer picture. Context helps define what's really going on.
Context Matters
Heardable.com puts online brand performance data into context -- allowing our customers to solve real business problems -- better, faster and cheaper than ever before.
Heardable customers can do many things that previously could not be done -- such as spot business trends, or unearth lost revenue opportunities, just by looking at data differently.
Example: Burberry
Burberry is the most-liked luxury clothing and accessories brand on Facebook, but it has less daily mentions than competitors such as Gucci and Coach -- why is that?
The Heardable platform shows that Burberry has strong brand equity but weak brand advocacy.
And it highlights how Burberry faces competition from smaller knock-off brands with a crossover audience.
If Burberry were a Heardable client, we'd share these insights with them, then perhaps suggest an outreach program that would compel their most valuable social media influencers to share their brand experiences more frequently with others. After providing Burberry with actionable strategies for them to execute, we'd monitor and report on their progress.
Next Steps
Do you have marketing problems you need solved? Or goals to achieve?
Now you don't have to make business decisions based on the small picture. Heardable looks at the big picture and transforms your brand data into business knowledge.
To learn how contextual analytics can help your business, call 1-888-520-0034.
Facebook Stats To Swoon Over from Heardable.com
Paul and Perry: Top Performing Republican Political Brands
Our brand health scores are like FICO scores for brands. They're a simple way for a company to benchmark their performance by industry or geo-location. Low scores indicate weaknesses, which highlights areas that need improvement.
Heardable's brand health scores range from 1 to 1,000. The higher your score, the better you're doing. And yes, it really is that simple!
Scores
0-200 = Poor
201-400 = Average
401-600 = Above Average
601-800 = Category Leader
801-1000 = Global Leader
Each score is comprised of six subscores, each focusing on a unique element of a brand's online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable, and Shareable.
Actionable: Do you make it easy for your site visitors to engage and transact with you? Is your website ADA compliant?
Measurable: Do you monitor your online brand using web analytics software, advertising tracking beacons, and onsite optimization tools?
Portable: Have you optimized your site experience for the major mobile web browsers so that smart phone users have an optimized online experience with your brand? Do you utilize mobile marketing campaigns to expand your brand reach?
Searchable: Is your site SEO optimized, with an emphasis on local search?
Shareable: Does your site make it easy to send and receive data feeds in multiple content formats? Are you sharing, syndicating, and embedding content?
Sociable: Does your brand actively participate in social media across a span of external social networks? Does your brand play an active role in the conversations? Are you popular?
When added together, Heardable's six subscores contribute to a brand's total brand health score. Here are the total possible points for each subscore:
1. Portable: 200 points
2. Searchable: 200 points
3. Sociable: 200 points
4. Measurable: 100 points
5. Actionable: 150 points
6. Shareable: 150 points
Power-Up Your Marketing With 10 Cool Tools
Great news!
Today, Heardable was recognized as 'a killer tool to supercharge your social media marketing' by SupplyFrame Media, a company that reaches over 4 million electronics professional worldwide.
Here is a link to SupplyFrame's Power-Up PDF list of 10 cool tools.
Competitive Assessments: 100x Faster and 75% Cheaper
Hey, if you’re a business owner or brand manager, I'm sure you already know how expensive and time consuming it can be to create a competitive assessment report that benchmarks how well your company is doing against the competition.
Even a limited research study can take 3, 4, even 5 weeks to complete – and that’s assuming you have the staff with the expertise to do the job.
And if you outsource the research to a consulting firm, you're looking at a bill in the tens of thousands of dollars -- and upwards of $100,000 in some cases.
Worst of all, many consultants use surveys to gather their data, which can directionally correct, but not factually accurate.
Need to update your report six months down the line? You gotta start the entire process all over again!
Yeah, this puts marketers in a real bind. If you can't gather competitive insights quickly, easily and affordably -- how can you be effective as a marketer? How can you exploit the weaknesses of your competitors or plan your business strategy? How can you achieve your revenue goals?
Well, now there’s a solution. Heardable.com.
Why Heardable?
Heardable can create a competitive assessment report for any brand 100x faster and 75% cheaper than traditional methods.
So how do we do it? Well, we focus purely on the online channel, for one, which means we're laser-focused on the fastest-growing sector to most of today's businesses.
The Heardable platform functions like a reverse search engine, examining websites, data feeds and social networks to gather information about millions of brands. Amazingly, we look at over 400 unique performance variables in real-time. We then run this data through our proprietary scoring engine to analyze and compare each brand to competitors in their business category and geo-location.
One of our expert online marketing analysts then curates the data, making sure the information is accurate. The last steps in the process are to analyze the data and summarize the findings.
The output is a competitive assessment report comparing your brand's online performance against your top competitors, with deep marketing insights and a clear blueprint for action.
Heardable's founders, who are marketing experts with Fortune 500 and global brand experience, will personally deliver the results to you via a live conference call, providing a unique learning forum for you and your team.
Online marketers—now you can tap into competitive intelligence much FASTER and CHEAPER than your competitors. Let Heardable utilize contextual analytics to help you make smarter, faster business decisions.
Next Steps
Order an online competitive assessment report for your business, today. Call 1-888-520-0034.
Try us with confidence. Heardable.com.
The Power of Video Marketing
Power of Video Marketing: Boost SEO, Sales & Brand Reach
Forrester Research claims that 1 minute of video is worth 1.8 million words.
Online video increases the chance of a front-page Google result by 53 times -- and it improves website conversion rates by 30%!
And get this...online shoppers who view product videos are 85% more likely to buy than shoppers who don't.
Congratulations – you now know about the incredible persuasive power of video.
Ready to take this information and put it to use?
Heardable can:
- Assess your market, your budget & your business goals
- Deliver a realistic, tailor-made video marketing strategy for your business
- Show you how to monitor & measure your success
To get your free video consultation, call 1-888-520-0034
About Jon
Being Heardable, the Heardable Blog, is curated by Heardable co-founder and digital marketing veteran, Jon Samsel. Jon is based in Los Angeles, and Singapore.