Chow.com is a food media network providing recipes, instruction, news, entertainment, discussion, and advice on all things food and cooking related. They were selected as Heardable's Website of the Day because they scored an amazing 863/1000 on Heardable, meaning they were ranked the #2 most optimized online brand (out of all brands scanned to date on our platform).

How they did it

Portable: Their site is optimized for the most popular mobile browsers such as Android, Windows Mobile, iPhone and Blackberry.
Shareable: They are pretty good at sharing content such as RSS, video and audio feeds.
Measurable: We detected web analytics/ad monitoring packages -- Google Analytics and Audience Science.
Actionable: Their website content is customer-centric, writing from the customer's POV 67% of the time, and they include actionable elements such as email addresses, phone numbers and forms.
Sociable: Their brand is fully engaged in social media conversations, with official branded presence on Twitter, YouTube, and Digg.
Searchable: They have a huge number of inbound links (52,275,145) and they've published lots of localized content.

Chow.com -- Five stars for being Heardable's Website of the Day for March 10, 2010.

Computerworld.com is the online version of the IT magazine that provides information to technology managers. They were selected as Heardable's Website of the Day because they scored an impressive 872/1000 on the Heardable platform, meaning their website was ranked the #1 most optimized online brand in the world (out of all brands scanned to date).

How they did it

Portable: Their site is optimized for most of the top mobile browsers such as Android, Windows Mobile, iPhone and Blackberry.
Shareable: They are great at sharing content such as RSS, video and audio feeds.
Measurable: We detected web analytics/ad monitoring packages -- Omniture and Quantcast.
Actionable: They are customer-centric, writing content from the customer's POV 90% of the time, with on screen transactive elements included such as email addresses, phone numbers and forms.
Sociable: Their brand is fully engaged in social media conversations, with branded presence on Twitter and YouTube, plus having 8,189 stories on Digg.
Searchable: They have a staggering number of inbound links (4,619,630) and they've published lots of localized content.

Computerworld.com -- Two thumbs up for being Heardable's Website of the Day for March 9, 2010.

Pizza Hut is a fast food eatery specializing in all things pizza-related. They are being highlighted as Heardable's website of the day because of their incredible Heardable Score of 721/1000 -- an amazing performance that demonstrates how their online online brand optimization efforts are better than most other worldwide brands -- blowing away its competitiors.

How they did it

Portable: Their site is optimized for most of the top mobile browsers such as Windows Mobile, iPhone and Blackberry.
Shareable: They are pretty good at sharing content such as RSS feeds, etc.
Measurable: We detected one web analytics package -- WebTrends.
Actionable: They are customer-centric, writing content from the customer's POV 86% of the time, with on screen transactive elements included such as email addresses, phone numbers and forms.
Sociable: Their brand is fairly engaged in social media conversations, with branded presence on Twitter and YouTube, plus stories on Digg.
Searchable: They have a growing number of inbound links (260,560) and they score well in local, geo search.

PizaaHut.com -- You are Heardable's Website of the Day for March 8, 2010.

Alltop as the online magazine rack of the web that helps people answer the question, "What's happening?"  Alltop.com earned Heardable's website of the day honor due to its outstanding Heardable Score of 741/1000, which means it's online online brand optimization efforts are better than most other brands, currently ranking #29!

How they did it

Portable: Their site is optimized for most of the top mobile browsers such as Android, iPhone and Blackberry.
Shareable: They are excellent at sharing content (API feeds, RSS feeds, etc).
Measurable: We detected web analytics/ad monitoring packages -- Google Analytics, Quantcast and Federated Media.
Actionable: They are customer-centric, writing content from the customer's POV 83% of the time, with on screen transactive elements included such as email addresses, phone numbers and forms.
Sociable: Their brand is fairly engaged in social media conversations.
Searchable: They have a growing number of inbound links (94,782) and they score well in local, geo search.

Alltop -- Nice to have you as Heardable's Website of the Day for March 7, 2010.

The National Basketball Association (NBA.com) is a professional men's basketball organization based in the United States, composed of 30 teams. NBA.com earned Heardable's website of the day honor due to its outstanding Heardable Score of 851/1000, which means it's online online brand optimization efforts are higher than most other brands in the world, currently ranking #3!

How they did it

Portable: Their site is optimized for all of the top mobile browsers such as Android, Windows Mobile, iPhone and Blackberry.
Shareable: They are proficient at sharing content (RSS feeds, etc).
Measurable: We detected web analytics/ad monitoring packages -- Audience Science and Omniture.
Actionable: They are customer-centric, writing from the customer's POV 88% of the time, with helpful elements on screen such as email addresses, phone numbers and forms.
Sociable: Their brand is very engaged in social media conversations across the web.
Searchable: They have an impressive amount of inbound links (4,642,894) and they score well in local, geo search.

NBA.com -- You are Heardable's Website of the Day for March 6, 2010.

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $113 billion in assets, operates 16 affiliates with 1,309 full-service Banking Centers throughout the midwest.

We named 53.com as website of the day not because of what we feel brand is doing so well, but rather, as a case study on a major brand that could do a better job at it online brand strategy. Simply stated, Fifth Third's Heardable Score is much lower than anticipated for a company of this size. At 330/1000, they ranked average. The good news is that the brand has been tracking upward of late. Let's hope this is a sign that the executives over in Fifth Third's marketing department are hard at work implementing a robust web outreach strategy to bolster their online presence.

Breaking down their score

Portable: Their website is not optimized for the top mobile browsers such as iPhone, Android, Windows Mobile and Blackberry.
Shareable: They are weak in the area of sharing content (RSS feeds, API feeds, etc).
Measurable: We were unable to detect web analytics packages in their code. Are they using log files instead? Hard to tell.
Actionable: They are customer-centric, writing from the customer's POV 82% of the time, and including a few DR elements.
Sociable: Their brand does not seem to be engaged in social media conversations.
Searchable: They have a fair amount of inbound links (56,310) and they score well in local, geo search.

Fifth Third, your online brand rated as average, but it's trending up. You are Heardable's Website of the Day for March 5, 2010.

HowStuffWorks is a website that explains hundreds of subjects, from microwave ovens to bowling bowls to DVDs, using clear language and tons of illustrations.

HowStuffWorks.com currnetly ranks #16 on The Heardable 100 list of today's most effective online brands (based on Heardable Score). As of March 4, 2010 its score was 766 of 1000. Outstanding.

How did they do it?

Portable: They optimized their website for mobile browsers such as iPhone, Android and Blackberry.
Shareable: They have engaged in RSS content syndication.
Measurable: They utilize web analytics & ad tracking tools such as Omniture and Google Adwords.
Actionable: Their site content and direct response elements are very customer-centric (70% customer POV).
Sociable: Their brand particpates in the social media space.
Searchable: They have established 1,566,310 backlinks and they've published local SEO content.

HowStuffWorks.com -- Heardable's Website of the Day for March 4, 2010.

PerezHilton.com started off as Hollywood's most hated website, delivering the juiciest celebrity gossip. The blog has transformed into a leading destination for source for daily tabloid news for the entertainment industry.

Nearly everything that PerezHilton.com is doing is spot on when it comes to online brand optimization. They are on online publishing juggernaut, beating most of the mainstream press at their own game. They currently rank #9 on our Heardable 100 list of today's most effective brands online -- based on their outstanding Heardable Score of 798 out of 1,000.

How did they do it?

Portable: Their website was optimized for all of the top mobile browsers: Windows Mobile, iPhone, Android and Blackberry.
Shareable: They're doing a bang up job sharing content (RSS feeds, video feeds, audio feeds, etc).
Measurable: They utilize Google Analytics & Adwords, Quantcast and Vibrant Media to monitor onsite performance.
Actionable: Their website content is fairly actionable, making it easy for visitors to interact.
Sociable: Their brand is very engaged in social media conversations across the web.
Searchable: They have lots of inbound links (855,741) and they have some local search content available online.

PerezHilton.com, your online brand rocks! You have been annointed Heardable's Website of the Day for March 3, 2010.

State Farm Insurance is the largest automobile insurer in the U.S. and offers coverage for auto, life, home, health, and more. State Farm also offers mutual funds, banking, loans, and credit cards.

StateFarm.com may be a traditional, old scholl organization but there is nothing outmoded about their online brand strategy. Simply stated, State Farm gets it. They currently rank #15 on our Heardable 100 list of today's most effective brands online (based on Heardable Score). And their Heardable Score of  774 out of 1000 is fantastic.

How did they do it?

Portable: Their website was optimized for the top mobile browsers such as iPhone, Android, Windows Mobile and Blackberry.
Shareable: They are a little bit weak in the area of sharing content (RSS feeds, API feeds, etc).
Measurable: They utilize WebTrends to measure, monitor and improve onsite performance.
Actionable: Their website content is hyper-customer-centric, writing from the customer's POV 96% of the time.
Sociable: Their brand seems fully engaged in social media conversations.
Searchable: They have lots of inbound links (~627,181) and they score well in local, geo search.

State Farm, your online brand is in good hands! Congrats on being Heardable's Website of the Day for March 2, 2010.

Deal Horizon is an online marketplace where investors and entrepreneurs can research business opportunities tapping into a database of venture capital data, free of charge.

Watching DealHorizon.com progress up the ranks of The Heardable 100 list of today's most effective online brands (based on Heardable Score) has been a powerful case study on how to optimize your brand performance using tools like Heardable. In late 2009, DealHorizon registered a Heardable Score of 343. As of March 1, 2010 its score was 743 of 1000...a terrific increase of 117%.

How did they do it?

Portable: They optimized their website for mobile browsers such as iPhone, Android, Windows Mobile and Blackberry.
Shareable: They embraced 'the giving web' with real-time content syndication.
Measurable: They utilize analytics packages like Quantcast, Google Analytics and Omniture to better understand performance.
Actionable: Their site content and direct response elements are customer-centric.
Sociable: As a brand, they are engaged in social media participation across many external destinations.
Searchable: Since they are a start-up, SEO is not yet a strong point, but they are building up their backlinks and building out local content.

Hats off to DealHorizon.com -- Heardable's Website of the Day for March 1, 2010.

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