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LAKE MARY, Fla., Aug. 30, 2012 /PRNewswire-iReach/ -- Heardable, Inc., the leader in measuring online brand performance, recently released a report which ranked Storage Masters #5 in "The Top 10 Self Storage Brands in America." The report measured the effectiveness and visibility of storage brands…
The Great Conflate: Why VCs Need to Market Themselves Just Like Other Great Brands (Or Better)
by Heardable co-founder, Gunther Sonnenfeld
Just this past Monday, we released a report on The Top 50 Leading Brands in Venture Capital. The report was a expansive look at how venture firms and other institutional investors fare in a marketplace dominated by voices that manage big digital footprints, and those who share content -- ideas, opinions, thought leadership -- as a form of business currency. The report basically points out what should be obvious: To be a competitive business today, you need to think, act and express your intentions like any great brand.
The impetus for the report was simple; we chose a category that most don't think requires a substantial digital footprint, let alone a marketing presence. We wanted to show the value of having a footprint, and how that footprint could be leveraged to reveal critical insights and competitive intelligence.
Here is an abbreviated ranked list of the Top 20 VC Brands (1000 possible)
1. Fred Wilson - 627
2. Andreessen Horowitz - 611
3. Venrock Associates - 603
4. Intel Capital - 602
5. Mayfield Fund - 592
6. OpenView Venture Partners - 591
7. Scottish Equity Partners - 583
8. DCM - 573
9. Benchmark Capital - 568
10. Sequoia Capital - 561
11. BFTP - 5603.32%
12. Trinity Ventures - 558
13. True Ventures - 537
14. Greycroft Partners - 536
15. Polaris Venture Partners - 534
16. Index Ventures 532
17. Lightspeed Venture Partners - 528
18. Betaworks - 520
19. Village Ventures - 518
20. JMI Equity - 516
Further, we wanted venture firms to understand the importance of investing in companies that could compete in their own categories; in other words, we wanted to give them purview into a tool that could help them manage their own portfolios.
The larger takeaway is this: Having competitive intelligence, and building strong content around that intelligence, leads to better business decisions, stronger relationships, and more importantly, more deal flow.
Think about it. There are any number of entrepreneurs out there with great ideas, who never get the chance to have those great ideas funded, let alone get in front of the right investors. There are a limited amount of venture firms in the market (we only listed the top 50; there are probably less than 300 in North America, and less than 700 globally), which means that unless you are an entrepreneur connected to the venture "inner circle" (or someone already with a track record), chances are your great idea will never see the light of day.
Conversely, if you are a venture partner, an incubator, an accelerator or a director of a company venture arm, you've probably seen just about every hot deal that's been exposed to the inner circle, and chances are you either can't beat out the bandwagon, or quite simply, you might have an appetite for a different idea, but don't know where it is or how to find it.
Enter digital and social media. And an opportunity in which sharing content and branding the business play such a vital role.
Think about what Fred Wilson does: He listens, he shares, he investigates, he challenges and he leads. He generates a ton of influential content. He speaks about his investments, and discusses important shifts in the marketplace. He even sits down with his competitors to cultivate insights you can't read about in the trades or hear about in the hallways of conferences. And yes, he does this via a plethora of online assets -- including engaging websites, immersive mobile applications, as well as editorials and commentaries that keep social media followers interested and enthused.
And by doing so, it's pretty clear that he also finds the best prospects and funds the some of the most popular ventures. Sure, the Fred Wilson PR machine is constantly doing its thing, but it's also pretty indisputable that Mr. Wilson has a stellar portfolio, at least on paper.
And there is an even bigger prospect looming here, which is the opportunity to use your digital footprint to build the markets of tomorrow.
No, we're not suggesting that everyone up their game to become altruistic (that would be impossible), but we are saying that scarcity economics aren't going to raise the awareness levels around the types of investment we should be making, or how innovation can be enabled at the geolocal level. We all know about the economic realities we face with respect to small business and corporate growth in America and abroad. This is about building and empowering communities of entrepreneurs who can see their ideas to fruition so that we can create real, emerging markets. For the most part, governments and institutional banks unfortunately can no longer do that with us, so the impetus is on us -- the folks in and around the investment communities -- to make it happen. And it starts with each one of us as individual contributors.
Still not buying it? Listen to what a few of the other top 10 VC brands are doing:
"Intel has long pioneered innovative social engagement programs," says Lee Sessions, Managing Director, Intel Capital Portfolio Business Development and Marketing. "At Intel Capital, we utilize events, marketing, press relations, and social media channels in a coordinated manner to tie our business interests with our outreach. Our goal is to publish quality insights and information in a way that attracts interest from new ventures while providing thought leadership within the broader vc community. We see tremendous opportunity in further optimizing the Intel Capital brand online and are continuously working to engage with entrepreneurs all over the world through various channels."
"Strong venture capital brands attract the best entrepreneurs who then build the best companies which creates a virtuous cycle for the venture capital firm and it’s brand," says Sean Marsh, co-founder and general partner of Point Judith Capital. "Today, these defining characteristics are conveyed to the entrepreneurial community through two primary channels: (i) word of mouth reputation in the entrepreneurial ecosystem in which a venture firm primarily participates and (ii) globally to any person who has access to the Internet and lands on the firm’s URL. The care and feeding of a firm’s brand on the Internet has never been more important."
"We are creating something really unique from any other venture capital firm," says Amanda Maksymiw, OpenView Venture Partner's marketing and content strategist. "Our content marketing strategy has positioned OpenView as a thought leader. It wasn’t one tool, one piece of content, or one event. Collectively, we have been working to share the best new ideas through our corporate blog, content site, e-newsletter, and social media channels, and that has made the impact."
You can bet the farm -- and your next series of ventures -- on the idea that doing business in the 21st century means embracing a more open, collaborative and informative approach to networking, and a more proactive approach to building an emergent marketplace that can outlast, among many factors, a slumbering global economy.
It begins by creating an active voice, and developing online assets that can amplify all the things you do "in the real world." Funny thing is, the lines between what you do offline and what you do online are becoming more and more indivisible. This is a very good thing. It means that our actions -- business, cultural, philanthropic or otherwise -- can be socialized and spread to the right people, at the right times. It also means that we can educate, inform and support entrepreneur communities in ways we had never thought possible.
So, read our report. Better yet, use our platform on a daily basis. You can monitor the performance of your own portfolio companies, do comparisons between industries, and you can dive deep into the specifics of how a company's digital and social efforts impact the bottom line.
You might not only learn a thing or two about your category, but it might even spark some ideas for how you can grow your business, or how your business is having an impact on your local community. If nothing else, you'll see why so many companies, young and old, struggle in this volatile economic environment -- given that they often don't have the market context to understand what they're doing wrong, or what they could be doing better.
Gunther Sonnenfeld is @goonth on Twitter
The Top 50 Leading Brands in Venture Capital Revealed
Fred Wilson was named the #1 venture capital brand online with a Heardable Score of 627 out of 1000, followed by Andreessen Horowitz at #2, Venrock Associates at #3, Intel Capital at #4, and Mayfield Fund at #5.
Temecula, CA (PRWEB) March 19, 2012 - Heardable, the real-time data and publishing platform measuring online brand performance, just released a new benchmark report titled, "The Top 50 Leading Brands in Venture Capital," and Fred Wilson (http://avc.com) outscored 49 other venture capital firms to be crowned the most effective VC brand online. Fred Wilson outscored such brands as Venrock Associates and Mayfield Fund to secure the top position, which was calculated by a thorough examination of over 200 VC brands and 779+ data variables per brand. Fred Wilson's score of 627 out of 1,000 beat its nearest competitor, Andreessen Horowitz, by 16 points (2.6%).
So what is Fred Wilson doing right? Lots of things:
- Compelling content publishing (syndicated and embedded)
- Website optimized for smartphone browsing
- Strong social media presence, participation & followers
"Fred Wilson's Heardable score represents his participation as a category leader in the VC community," said Gunther Sonnenfeld, co-founder of Heardable, Inc. "Any company in today's landscape must think and act as a live brand, with its own expressions, actions and scalable value offerings.
In the venture space, this is especially important: While there might be plenty of capital to invest, the fact is that deal flow is a challenge, and therefore the best way for entrepreneurs and venture firms or institutional investors to connect is through the sharing of critical information.
Fred Wilson understands this better than anyone, and has grown his business through the power of social interactions, as well as through a rich digital footprint -- an optimized web presence, pervasive applications, compelling social media content and unparalleled perspectives on the market that incorporate his own thinking, and that of industry stalwarts, all of which he syndicates with consistency.
At the end of the day, Fred conducts a deep and direct dialogue with all the stakeholders in the investment process, including prospects, and this is an example for all great venture firms to follow."
As many readers may already know, Fred Wilson is a partner with Union Square Ventures, a VC firm that ranked #25 in this report. Every firm featured in this report is a stand alone venture capital company except for Fred Wilson, who is both a partner in a leading VC firm and the most popular venture capitalist brand in his own right.
Heardable wrestled with whether to include Fred Wilson as a separate brand in its report, since all other competitors were traditional venture capital companies. But the research results were clear and compelling. For example, Fred Wilson has 209,876 Twitter followers, which is 380% higher than the next closest VC firm on Twitter. His blog, avc.com, generates 70k visitors per month, which is 2,021% higher than second place Andreessen Horowitz.
Top 10 VC Brands, Ranked by Heardable Score (1000 points possible)
1. Fred Wilson - 627
2. Andreessen Horowitz - 611
3. Venrock Associates - 603
4. Intel Capital - 602
5. Mayfield Fund - 592
6. OpenView Venture Partners - 591
7. Scottish Equity Partners - 583
8. DCM - 573
9. Benchmark Capital - 568
10. Sequoia Capital - 561
Brands 11-50 can be found in the report, "The Top 50 Leading Brands in Venture Capital," at:
Heardable evaluated over 200 venture capital brands and many well-known VC firms did did not make the cut into the Top 50, including: Google Ventures, Atlas Venture, Hummer Winblad Venture Partners, Summit Partners, BOLDstart Ventures, General Catalyst, Y Combinator, Sigma Partners, Redpoint Ventures, Austin Ventures, and U.S. Venture Partners.
Heardable is a real-time data and publishing platform that helps businesses leverage contextual analytics and trends to make smarter, faster business decisions. 14.9 million brands x 779 data variables x 1000's of customizable reports. Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. http://heardable.com
For more information on Heardable, please contact:
When it comes to social media, we at Heardable like to advocate what we call the “20% Rule." This rule mandates that companies need to achieve a nice balance in the ways they communicate to their customers. 20% is casual conversation; 20% is product promotion; 20% is used for surveys and feedback; 20% is used for critical PR and the other 20% is used to handle customer services issues.
What's so special about FourSquare and Flickr from a business or brand point-of-view?
Foursquare check-in activity can give business organizations some of the most critical, real-time insight into who your customers really are, and what they’re doing in physical spaces. This information can be used for any industry - even manufacturing - because it’s an indicator of activity in a particular region. Think of it as real traffic. Granted, many core customer or B2B targets may not use location-based services, but the reality is that your future customers likely do, and you’re better off anticipating their behaviors wherever and however you plan to go to market.
Flickr is probably one of the most underrated social networks out there. Some companies use it almost exclusively to feature new products, and to elicit qualitative feedback from their customers. Flickr is more than just photo-sharing: it’s a way of connecting communities through products and cultural artifacts that they really care about. It’s also a great way for customers to see the personality of a brand because the interactions with its rich content are emotional, and the exchanges people have around that content become way more personal.
When brands practice the 20% Rule across social media, they win big, because the relationships they develop are empowered, authentic and transparent... And, almost always, they lead to greater sales!
“Heardable makes real-time savvy sense of the social media jungle, and publishes smart and easily digested reports that help marketers make better decisions and get a view of their customers.”
-Kayalucia Lauwerys, Marketing Consultant
“We're in a highly competitive yet old school industry of bridal gown manufacturing and retail. We're learning more and more about online marketing every day. We use Heardable because it's a powerful analytics and reporting platform that tells us where to focus our marketing efforts -- and why. Heardable is helping us transform our online business, one improvement at a time. We look forward to continuing a successful business relationship with Heardable.”
-Justin Nguyen, VP Marketing, ENZOANI
“My revenues have increased as a direct result of Heardable's products. If you're looking to get a thorough understanding of your online brand presence coupled with specific and actionable techniques to improve your bottom line, get in touch with Jon RIGHT NOW!!!”
-W. Kent Hedges, President Hedges Resources
“Heardable, publishes fantastic benchmark reports. Nearly every page gives you small but significant ideas on how to make improvements to your website, to your social media campaigns, to the way you measure and monitor performance, and so much more. These changes alone will probably generate hundreds or thousands of dollars a year in increased revenue and make you a hero within your organization.”
-Rene Fuentes, National Advisor at University of Phoenix
“The innovative platform Heardable has created to help companies understand how to efficiently increase their online brand and digital presence is evidenced and enabling companies to increase their revenues across the board. Heardable is setting the standard in the industry and will be the benchmark we use for years to come.”
-Chris Martin, Resource Manager @ Trace3
“Heardable is a game-changing company in. My professional advice? Buy one of their brand health reports covering your industry, learn from and copy what top businesses are doing online, and start making more money. It's as simple as that.”
-Jonathon Carter, Vice President of eCommerce Marketing at Bank of America
“Heardable has greatly helped our business and our clients. I would highly recommend Jon and Heardable to anyone in the marketing industry!”
-Kurt Nederveld, CEO at Rainstar Marketing
“Heardable provided what I considered a unique value proposition with their brand awareness and measurement metrics. We are looking to improve our overall exposure not only on the web but within other social media. Heardable provided me with a professional current overview and report using simple to understand comparisons and graphics. Before Heardable, I had no idea on how to even compare our performance to our peers and competitors - now I do.”
-Mick Austin, Sales Director at Vitronics Soltec
3 Ways Heardable Can Help Creative Agencies and Consultants
Heardable works with a variety of companies to help them boost their online revenues by utilizing our real-time contextual analytics to provide actionable intelligence. Clients include top advertising agencies, brand managers at Fortune 100 companies, website/mobile site designers, SEO/marketing consultants, and small business owners, to name a few.
So, how can Heardable help your agency or consulting practice? Here are 3 possibilities:
1. We Can Help You Close a Sale
Heardable allows you to generate an online brand health diagnostics report for any business within minutes, so you can send & discuss the findings with prospective clients. "Client A, you're online brand is weak in the following areas, which are impacting your brand in the following way. Our agency/consultancy can help you achieve x, y and z." You can even co-brand the report with your logo. The file output is a sleek PDF. Available to Heardable Pro subscribers ($99/mo).
2. We Can Help You Measure Success
You can utilize Heardable to create baseline metrics at the start of a client engagement, and generate daily, weekly or monthly progress reports for your existing clients, helping you prove your company's efforts are having a measurable impact on their online performance over time. Available to Heardable Pro subscribers ($99/mo).
3. We Can Help You Generate Revenue
With Heardable, your agency/consultancy can assemble rich competitive assessment reports for your clients, or prospective clients, telling them how well they're performing online next to top competitors in their industry or local area. You can create a custom list of brands to measure, add your own insights and analysis to the report, co-brand the report with your logo, and assemble a PDF to send/share with just one click. And yes, you can charge money for these reports! Available to Heardable Pro subscribers ($999/mo).
Dell's Brand Equity vs HP's Brand Advocacy
When you examine the 10 brands on this chart, you can see that RIM is the most-liked computer manufacturing brand on Facebook, with 9,449,868 likes. But when you zoom in on Dell with 997,909 likes, you will see that they have 12% fewer daily mentions than Hewlett-Packard (HP), even though HP has close to the same number of likes -- why is that?
Heardable.com reveals that Dell has strong brand equity but weaker brand advocacy than HP. At least, at this point in time.
The point of discussing these findings is to show how two or more data points, in context, can reveal something entirely new.
Dell is the most liked computer maker on Facebook. This is true.
Dell is the most liked computer maker on Facebook on the surface, but HP has developed a passionate fan base that is talking about and advocating the brand across social media, in huge numbers relative to their fan base, which is a powerful indictor that the brand is resonating with consumers more than Dell right now.
Is something going on in the marketplace that’s triggering this surge in chatter for HP?
Did HP launch a new product or advertising campaign?
Did they receive a recent a celebrity endorsement or launch a new social media marketing campaign?
If this growth trajectory continues unabated, how many more months will it take for HP to surpass Dell as the top computer manufacturing brand on Facebook?
UBM Electronics and Heardable Announce Brand Intelligence Partnership
UBM Electronics and Heardable Announce Partnership to Offer Online Brand Intelligence Services to the Global Electronics Marketplace
Services to Provide Actionable Insights to Improve Brand Position in Social Media, Mobile, Search, Websites, Location-Based Networking and More
SAN FRANCISCO and LOS ANGELES, Jan. 12, 2012 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and Heardable Inc., the world's first and only real-time contextual brand analytics platform, today announced an alliance to provide online brand optimization services to electronics companies to measure their brand performance. Under the terms of the agreement, UBM Electronics will sell Heardable's offerings.
The priority for any brand is to establish and maintain relevancy within a very fragmented landscape across a myriad of channels and platforms that include search, content development, social communication and portability. Heardable helps organizations deal with information overload by helping them make sense of their online brand footprint in a quick, reliable, and holistic way. By monitoring the levers through which an online brand value is created, the Heardable platform provides companies with the actionable intelligence they need to attain their marketing and sales goals.
Heardable offerings include:
- Heardable Pro: a daily brand monitoring and analysis tool
- Custom benchmark/market trends reports
- Individual brand reports
- Speaking opportunities
- Strategic consulting
"As marketers seek to understand their true position in the global electronics marketplace, our alliance with Heardable will allow us to truly help our customers in terms of accessing this real time critical information and to help optimize and improve their online brand presence. Our goal is to help the global electronics community bring new products to market and accelerate technology sales," said Paul Miller, CEO, UBM Electronics. "Additionally, by adding this tool to our portfolio we continue to act on our business' strategic growth plan of reach, services and commerce by offering research services to customers and, via the UBM DeusM unit, real solutions for customers wanting to invest in building strong digital brands."
"Mining and making sense of the data cloud is the next big opportunity for engineers, marketers, and C-level executives," said Jon Samsel, CEO of Heardable. "The Heardable platform indexes colossal amounts of brand data and puts that information into context so that business professionals can make quick, reliable business decisions -- often weeks or months ahead of their competitors -- giving them a huge leg up. The UBM Electronics/Heardable partnership means thousands of electronics companies will now be able to optimize and monetize their online brands in ways that were not previously possible. Hats off to the UBM Electronics management team for recognizing how big data can now be harnessed to provide powerful marketing insights for its customers."
Later this month, UBM Electronics and Heardable will release three new benchmark reports, the first in a series of reports covering the electronics industry: IP & E, Design Software and Test.
To learn more about Heardable or other UBM Electronics strategic marketing services, contact Barbara Couchois, Vice President, Operations and Partner Services, UBM Electronics at email@example.com or 415.947.6928.
Heardable makes brand monitoring easy -- helping business organizations around the world utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. We are the leading online brand benchmarking and analysis platform that measures the brand health of business organizations across hundreds of business categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done -- such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, even hold vendors accountable. With over 14 million brands profiled, Heardable's big data repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness, and increase revenue. Heardable, Inc. is a privately held company based in Southern California. http://heardable.com
About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.7 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.
About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com
For more information on UBM Electronics please contact:
The book, Rules of Thumb, by Tom Parker, is a fascinating read because it's a fine collection of heuristic sayings: a measuring device for common sense principles of life.
I thought nine rules were especially interesting due to their potential for influencing business decisions. They reminded me of how we make 'back-of-the-envelope calculations' which are better than a guess but less than an accurate than a proven fact.
Here are 9 business rules of thumb to ponder:
#9 Business Decisions - 80% of all bad decisions are snap decisions. Good managers make the best decisions after sleeping on it.
#8 Organizational Management - A corporation should limit its executive staff to one hundred people or less, even though it may have thousands of employees.
#7 Advertisements - A good ad should have no more than seven words and two things to look at.
#6 Time Management - A job with a new client with take 25% longer than the same job with an established client.
#5 Product Marketing - Any new product should have at least three easily recognizable advantages over the competition.
#4 Advertising - To attract women, show babies and women. To attract men, show men.
#3 Public Speaking - You should expect your actual speech to take one-third more time than it took you during practice.
#2 Press - Don't tell a reporter anything you don't want printed. Not that they can't be trusted, but what you tell reporters off the record can lead them to another source who may not be so discreet.
#1 Elevator Pitch - The idea for a new venture is likely to be strategically unsound if it can't be put into one coherent sentence.
Good Hands Branding: New Heardable Research Shows Insurance Carriers Winning the Digital Turf War Against Aggregators - Yahoo News
In its latest brand health benchmark report, "Insurance Carriers vs. Insurance Aggregators," Heardable profiles the online strengths (and weaknesses) of the top 5 insurance carriers along side the top 5 insurance aggregators -- Allstate wins.<Read the full story>
A press release from GreenHouse Social Media explaining how they helped their client, Storage Masters, rank among the leading online storage brands (according to a recent report by Heardable) by improving their online presence via a two-year search engine optimization strategy.<Read the full story>
August 21, 2012
Organizing Goes Digital: Heardable Unveils The Top Self Storage Brands in America - Yahoo News
Heardable announces the release of its latest research report, The Top 10 Self Storage Brands in America.<Read the full story>
July 26, 2012
Ameriprise CEO Mentions Heardable in Q2 2012 Earning Call - Seeking Alpha
James Cracchiolo, Chairman & Chief Executive Officer of Ameriprise mentions Heardable during their July 26th second quarter 2012 earnings call.<Read the full story>
July 19, 2012
Heardable's Gunther Sonnenfeld Quoted in Article About Jeremy Lin's Digital Brand - The Business Journals
Jeremy Lin may already be the marketing darling of the Houston Rockets less than two days after signing a three-year, $25.1 million contract with the team — however, his social media skills still need some more practice time according to Heardable.<Read the full story>
July 16, 2012
Heardable Unveils The Top 100 Restaurant Chains in America - Yahoo News
Heardable, the standard for measuring online brand performance, answers the question: Does a full-service menu equate to a full-service brand? Heardable profiles the online strengths (and weaknesses) of The Top 100 Restaurant Chains in America in its latest research report.<Read the full story>
July 4, 2012
Heardable CEO, Jon Samsel, Quoted in Forbes Story About Successful Brands - Forbes
Patrick Hanlon's article, 'How Apple, Dominos, Delta Airlines Rise Despite Slumpy Economy,' discusses how certain brands are making more money in the face of a stumbling economy by taking innovative approaches to marketing and rewarding employees.<Read the full story>
June 14, 2012
The World's 10 Best Hotel Chains Revealed In New Heardable Report - PRWeb
Marriott secures the #1 position with an online brand health score of 706, followed by Best Western at #2, Hyatt at #3, Iberostar at #4, and Hilton at #5.<Read the full story>
June 14, 2012
Scottrade ranks third in overall satisfaction and scores highest in two factors in J.D. Power and Associates study - MarketWatch
Heardable's Leading Discount Brokerage Brand Report named Scottrade the best online brokerage brand for having the highest brand health score among competitors.<Read the full story>
June 5, 2012
Ford Named Top Auto Brand In America - Yahoo News
Heardable releases all new research that benchmarks the online performance of the top 10 automotive brands in America and Ford Motor Company of Dearborn, Michigan finishes in first place.<Read the full story>
May 3, 2012
Scottrade Earns Top Spot as Best Online Brand - Scottrade.com
Scottrade’s mobile and social efforts help to secure title of best discount brokerage brand according to brand performance tracker Heardable, Inc.<Read the full story>
April 24, 2012
UBM Electronics and Heardable Unveil the Top Performing Design Software Brands in the Electronics Industry - PR Newswire
UBM Electronics, the daily source of essential business and technical information for the electronics industry's decision makers, and Heardable, Inc., the world's first and only real-time contextual brand analytics platform, today unveil a new benchmark report entitled, "Top Performing Design Software Brands in the Electronics Industry."<Read the full story>
April 17, 2012
Vanguard Named An Investment Advice Leader And Ranked Number 1 In New Research Report By Heardable - PR Web
Heardable recognizes Vanguard as the most effective full service investment advice brand online. Vanguard's superior performance is highlighted in Heardable's latest benchmark report titled, "The Top 20 Full Service Financial Advisors."<Read the full story>
April 13, 2012
New Heardable Benchmark Report Rates Enzoani #1 Wedding Gown Designer Online - PR Web
Heardable recognizes Enzoani (http://enzoani.com) as the most effective bridal gown designer/manufacturer brand online. Enzoani's superior performance is highlighted in Heardable's latest benchmark report titled, "The Top 20 Leading Wedding Gown Designer Brands Online."<Read the full story>
April 6, 2012
Out From the Shadows: VCs Re-examining Secrecy Strategy - Boston Business Journal
Massachusetts venture capital firm, Point Judith, noted VC Fred Wilson and Heardable all discussed in this article published in the Boston Business Journal. <Read the full story>
April 5, 2012
Heardable Ranks Scottrade as Top Discount Brokerage Brand Online - PR Web
Heardable recognizes Scottrade as the most effective discount brokerage brand online. Scottrade's superior performance is highlighted in Heardable's latest benchmark report titled, "The Top 10 Leading Discount Brokerage Brands Online." <Read the full story>
April 3, 2012
PetSmart Rated #1 Pet Supply Store Online by Heardable - PR Web
Heardable, the standard for measuring online brand performance, just released a new benchmark report titled, "The Top 15 Online Store Brands for Pet Supplies," and PetSmart outscored 14 competitors to be crowned the most effective pet supply store online. <Read the full story>
March 20, 2012
Fred Wilson Tops VC Chart - The Upstart Business Journal
Fred Wilson does a lot of things right when it comes to branding, so many that he tops a list of venture capital firms put together by Heardable. <Read the full story>
March 19, 2012
The Top 50 Leading Brands in Venture Capital Revealed in New Research Report from Heardable, Inc. - SFGate.com
Heardable, the real-time data and publishing platform measuring online brand performance, just released a new benchmark report titled, "The Top 50 Leading Brands in Venture Capital," and Fred Wilson outscored 49 other venture capital firms to be crowned the most effective VC brand online. <Read the full story>
January 17, 2012
Mouser Electronics “M” Logo to be Seen from the Sky - Business Wire
Mouser was recently named one of the Top 10 Electronics Industry Brands by Heardable, Inc., in a report that measures the health of online effectiveness for businesses and brands, analyzed hundreds of categories to determine their rankings. Mouser scored 641 points out of a possible 1,000 points, surpassing many larger companies on the list. <Read the full story>
January 12, 2012
UBM Electronics and Heardable Announce Partnership to Offer Online Brand Intelligence Services to the Global Electronics Marketplace - PR Newswire
UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, and Heardable Inc., the world's first and only real-time contextual brand analytics platform, today announced an alliance to provide online brand optimization services to electronics companies to measure their brand performance. Under the terms of the agreement, UBM Electronics will sell Heardable's offerings. <Read the full story>
January 6, 2012
Element14 Kicks Off the New Year with Key Improvements for e-commerce Customers in Asia Pacific - Business Wire India
element14 is ranked number one in the Heardable "Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry" due to its search engine optimisation, mobile browsing as well as monitoring and optimisation using web analytics software. <Read the full story>
January 2, 2012
Element14 and Newark rank top in Online Brand Health Benchmark Report - Business Wire
Premier Farnell’s collaborative online community for electronics design engineers, has been ranked number one in the Heardable 'Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry.' <Read the full story>
November 23, 2011
Heardable Announces SocialStrawPoll.com: Quickly Compare the Popularity, Buzz and Growth of Political Candidates Across Social Media - Yahoo News
Heardable, Inc. released a new microsite today called SocialStrawPoll.com (http://SocialStrawPoll.com) that benchmarks the social networking stats of the top Presidential candidates on YouTube, Twitter and Facebook. Growth, daily mentions and fan base are updated hourly. Now anyone can conduct an instant social straw poll to see who's winning the 2012 race for the white house according to each of the three main social networks. <Read the full story>
November 4, 2011
New Online Benchmark Report Ranks 30 Leading Brands in the Electronics Industry - PR Web
Today Heardable, Inc. released all new research that benchmarks the online performance of 30 leading brands in the electronics industry. The 159 page report provides online performance diagnostics on everything from mobile readiness to social network participation to adeptness at SEO. element14, Newark and Texas Instruments lead the pack. <Read the full story>
September 17, 2011
Heardable Names Heritage Auctions the #1 Rare Coin Dealer Brand Online - PR Web
Heritage Auctions of Dallas, Texas, outscores hundreds of competing numismatic dealers by following many online branding best practices to win coveted top ranking. <Read the full story>
July 27, 2011
Best and Worst NFL Football Teams Online Revealed By Heardable's Brand Measurement Platform - PR Web
According to contextual brand analytics firm, Heardable, Texas sports teams are nothing to shake a stick at. The company has just released its ranked list of the most effective NFL football teams online and the Houston Texans (http://www.houstontexans.com) outscored 31 of its competitors to be crowned the most web-friendly gridiron brand. <Read the full story>
July 10, 2011
Heardable Names Top 40 Wedding Dress Makers Online - MarketPressRelease.com
Pronovias has been named the most effective Wedding Dress Manufacturer brand online by Heardable, Inc., a company that helps organizations utilize contextual analytics to make smarter, faster business decisions. <Read the full story>
February 18, 2011
100 Most Popular Brands on YouTube Unveiled - Results Shame Traditional Marketers - PR Web
Which brand has the most subscribers on YouTube? The results may surprise you. According to brand analytics firm, Heardable, Inc. (http://heardable.com) HIGAtv was named The Most Popular Brand on YouTube with over 3.2 million subscribers to their video channel. The brand owner is Ryan Higa, a college student who writes, directs, and produces movie spoofs and other clever video originals. <Read the full story>
February 3, 2011
100 Most Popular Brands on Facebook Revealed - PR Web
According to brand analytics firm, Heardable, it pays to be liked! The company has just released its ranked list of the most popular brands on Facebook based on the total number of "Likes" the brand's Facebook page has received. The results may surprise you. Zynga's Texas Hold Em was named The Most Popular Brand on Facebook. <Read the full story>
November 1, 2010
Heardable Names Top 10 US Domestic Airline Brands Online - PR-Inside.com
Delta Air Lines has been named the most effective domestic airline brand online by Heardable, Inc., a brand performance rating platform whose mission is to organize the world's brands. Delta beat competitors such as JetBlue and Southwest to take the top position, which was calculated by a thorough examination of hundreds of airline brand variables. <Read the full story>
October 21, 2010
Heardable.com Sponsors Transmedia Content Series Featuring Singer/Actress Joss Stone - PR-Inside.com
Heardable, Inc. joins GoDaddy and 1800Flowers.com in an exciting cross-media sponsorship deal for Lynn Isenberg's The Funeral Planner series. In one fell swoop, a trilogy of stories are released in multiple mediums (e-book, digital video and social media) at the same time -- with corporate sponsors like Heardable underwriting a portion of the publishing expenses via product placement advertising and ad inserts. <Read the full story>
June 21, 2010
Heardable Appoints Jon Samsel as Chief Executive Officer - PR Web
Heardable, Inc. today announced that Jon Samsel has been named Chief Executive Officer of the company, the emerging leader in online brand measurement and optimization. Mr. Samsel will also join the board of directors. The appointment is effective immediately. <Read the full story>
March 10, 2010
Heardable.com, The World's First And Only Online Brand Optimization Tool, Announces The Launch Of Its New Beta Website - PR Web
Measuring your online brand visibility just got easier, thanks to Heardable (http://www.heardable.com). In today's competitive marketplace, getting found, and being heard, is a marketing imperative. A Heardable Score is one way for a business to assess its online brand visibility and map out the necessary next steps for improvement. The higher the score, the better you're doing. And yes, it really is that simple. <Read the full story>
15 Neat Upgrades to the Heardable Platform
Fans of Heardable-
We've been hard at work improving the look, feel and functinality of the Heardable brand monitoring platform.
Here's a list of 15 of the more recent upgrades:
1. Location-based brand tracking by latitude & longitude
2. More brands added to our database (we now have 14 million+)
3. Subscription service: Daily brand monitoring reports via email
4. Interactive map interface: See brand relationships/footprints
5. Eleven social networks now monitored (Big 3 + Vimeo, Scribd, etc)
6. Archival of tweets mentioning a particular brand
7. More brands added to our database (we now have 14 million+)
8. Expanded geocoding & ranking capabilities for Europe
9. Visual site map reports
10. New Heardable Pro interface (for subscribers)
11. Added French and Spanish to our Visitor Focus calculations
12. Added Foursquare checkin data for all locations
13. Added support for foreign language Tweets
14. Launched multilingual keyword clouds
15. Ability to "Google plus" any brand profile on our platform
Check them out!
If you'd like a guided tour of our latest platform upgrades, give us a ring at 1-888-520-0034 or email us at firstname.lastname@example.org.
Heardable Launches SocialStrawPoll.com
Heardable Launches SocialStrawPoll.com: Quickly Compare the Popularity, Buzz and Growth of Political Candidates Across Social Media
Battle of the Republican candidates for President in 2012 - Gingrich dominates Twitter, Romney owns Facebook, Paul rocks YouTube
Temecula, CA (PRWEB) November 23, 2011 - Heardable, Inc. released a new microsite today called SocialStrawPoll.com that benchmarks the social networking stats of the top Presidential candidates on YouTube, Twitter and Facebook. Growth, daily mentions and fan base are updated hourly. Now anyone can conduct an instant social straw poll to see who's winning the 2012 race for the white house according to each of the three main social networks.
Previously, if reporters or voters wanted to look up and compare the social media statistics of political candidates they'd have to endure a tedious, time-consuming process of looking up the candidates individually on each social network, then manually cut and paste the stats into a spreadsheet -- and that's assuming they knew all of the social handles used by each candidate. SocialStrawPoll.com simplifies this once cumbersome process -- and it's fun to use.
SocialStrawPoll.com results are non-binding, but they reflect the trending opinion of voters who follow, discuss and share information about their favorite candidates.
Sample social straw poll results as of 5pm, PST on 11/22/11:
#3 Herman Cain - Views: 125,100, Subscribers: 4,424
According to Jim Kee who is a co-founder of the political website, Reasonable Views, "The front runners within each media give you an idea of the different social strategies each team is pursuing, but the laggards tell a different story. Santorum, Bachmann and Huntsman have little traction anywhere. Even Rick Perry has anemic social growth rates and bottom tier numbers. When you consider that he has some of the most compelling videos online, and they are getting very few views, you realize how stagnant his campaign is: dead stop."
While it's fun to compare candidates by ranked performance, SocialStrawPoll.com goes one step further by showcasing contextual data. For example, Mitt Romney is the most-liked Republican presidential candidate on Facebook, but has less daily mentions than competitors such as Herman Cain, Newt Gingrich and Ron Paul. Based on data, Mitt Romney has strong brand equity but weak brand advocacy. It highlights the challenge Romneyâ€™s team faces from fringe candidates with a more passionate audience.
"We saw an opportunity to create real innovation in the political space using the Heardable platform," said Jon Samsel, CEO of Heardable, Inc. "Before SocialStrawPoll.com, getting real-time snapshots of the key political races, with eye on social media performance, wasn't easy to pull together. I think we're now at this inflection point where there is a gap in the market -- there is this huge appetite for instant, actionable information and it's turning humdrum industries [like politics] on their heads. No doubt we'll be creating more discovery tools like SocialStrawPoll.com in the future."
Jim Kee adds, "The polls can tell us today that Romney, Cain and Gingrich are the top three candidates. But those numbers can be fleeting, and events like the trauma that Herman Cain is going through can dramatically alter his standing. But the social media rankings found on SocialStrawPoll.com tell a more fundamental story. Those numbers were not created overnight; they are not fleeting in the same way. The represent distinct strategies and months or years of effort, and they confirm why the top three are the top three today."
SocialStrawPoll.com is owned and operated by Heardable, Inc. Heardable makes brand monitoring easy. They are the world's first and only real-time contextual brand analytics platform that measures the brand health of business organizations across hundreds of business categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done â€” such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, or even hold vendors accountable. With over 14 million brands profiled and 680 unique online variables capture per brand at various points in time, Heardable's "big data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA.
Introducing Visual Site Maps - SEO For CEO's
Fans of Heardable--
We've just added a new report view to Heardable -- visual site maps!
Visual site maps are a neat way to look at the underlying structure of websites. With one quick glance, you can see how a brand organizes its content, internal links and external links. In other words, visual site maps show you how the search engines 'see' a website.
Visual site maps make it easy to identify advanced, optimized websites from sites that have structural, content or canonical deficiencies. It's like SEO for CEO's!
Not only are visual site maps informational, they're pretty to look at!
Here's a practical application of our new visual site map report: When you compare Ron Paul to Jon Huntsman, it's fairly obvious which political campaign has built a more powerful web machine to help power their run for the White House in 2012.
Ron Paul's team has done a suburb job making the views of their candidate as shareable and searchable as possible -- you can see it right there on the map!
Visual Site Maps -- Hot out of Heardable Labs and straight to you!
Let us know what you think.
What Is So Reasonable About ReasonableViews.com?
Can anyone reading this imagine putting together a winning business proposal based on "My competitors want your company to fail?" Who among us could support a budget request with an argument like, "If you turn this over to those racists in the ____ department, they'll ruin the company!"Â No one can imagine supporting arguments like that in the workplace, but when it comes to discussing politics and economics, that is exactly what most discussions boil down to.
Evan Dodge and Jim Kee wanted more than that. Like most professionals, they want to see evidence before they'll accept an argument. "We want to provide that professional level discussion that we expect at work in the arena of public policy, economics and politics. We think that there's a large middle swath of the country that's not emotionally committed to their party right or wrong. We want to engage them."
ReasonableViews.com was born.
"We believe in 'showing your work,' so we bring facts and footnotes to the discussion, say Kee and Dodge. "We believe that by being good students of data and history and by doing some unconventional thinking we can be one step ahead of the mainstream. ReasonableViews is a sports blog that discusses the issues you'll find in The Economist."
One way Kee and Dodge are blazing a new trail in the blogosphere is by using tools and technology to stay a few steps ahead of the other guys. SocialStrawPoll.com is an example of a tool they recently used to proclaim a 3-way race for the Republican Presidential nomination several days before the mainstream media.
"We recognized the genius of Herman Cain's campaign strategy while everyone else was proclaiming him crazy for not campaigning in Iowa. We debated the fairness of the flat tax 3 weeks ago; the Wall Street Journal editorial page covered it 3 days ago. We drew a connection between Herman Cain's unconventional campaign success and Occupy Wall Street that I haven't seen anyone else mention. We produced original research on the 'lost decade' while everyone else is talking about a double dip. Nailing those insights before other people have them energizes us; it's a blast, and it keeps us going late at night."
The biggest challenge for Kee and Dodge to date? "There's such a long learning curve creating a website," they confess. "Just when you think you've got Twitter, StumbleUpon, YouTube and Google Analytics figured out, you realize that there are 16 more online tools you need to know, plus some new twists on old things to get up to speed on. It's like walking down a telescoping hallway: the farther you go, the more you realize you have farther to go. The more you know, the more you realize you don't know."
"But, you hear people say it all the time: it doesn't feel like 'work' when you have a passion for the subject material; well, not as much like work. Debating politics and economics is stuff we like to do."
The duo at ReasonableViews.com is doing something right. Their online brand health score is already an impressive 608 out of 1,000 according to Heardable.com. Their brand is #15,955 of 14,309,865 brands, putting them in the top 7% of all brands worldwide.
Heardable co-founder, Gunther Sonnenfeld, just presented at CellCom 2011 in Israel. He spoke to a large crowd of 1,500-2,000 business professionals from around the world.
Below is a screen shot of a web page promoting the event, followed by a photo of Gunther on stage.
For a copy of Gunther's presentation, "Multi-Platform Storytelling," please send an email request to: email@example.com
What is Your Social Media Rank and Why Does It Matter?
What is your Social Media Rank? Why does it matter?
(This blog post is a reprint of a PDF published on ubmelectronics.com)
We've all seen the incredible rise of mobile platforms and social media -- which has hit a 'must do' point in its evolution. The number of companies leveraging Twitter, Facebook, and LinkedIn is rising rapidly -- along with their numbers of followers. So when UBM Electronics discovered Heardable's new study benchmarked the online performance of 30 leading brands in the electronics industry, we had to share. This study provides online performance diagnostics on everything from mobile readiness to social network participation to adeptness at SEO.
Today, up to a half of an electronics company's marketing budget is invested in its own Websites (blogs, content, and communities), social media, and events; this is owned media. Savvy electronics companies recognize content is the key ingredient in improving customer engagement and search engine rankings. Paid media is still a great way to target customers efficiently, and earned media (PR/editorial mentions) is still one of the best ways to launch a product or improve brand equity. However, we've entered the new age of social marketing, and companies are confronted with even more media options and need improved ROI.
Heardable ranks 30 electronics brands and outlines their top findings, providing examples of how companies must optimize in these key areas: mobile, share, measure, social, search, and interaction.
What is clear is brands must:
- Create and index enough relevant content, frequently
- See the relationship between their strong social media strategies and organic search engine results
- Understand their markets, including competitors with similar digital footprints, social trajectories, overlapping advocates, or common business goals
Now, Kick-Start Your Efforts
UBM Electronics has amazing services to help you deploy social and owned media and increase customer engagement. They include our:
Community Activation Platform (CAP)
Our 'plug and play' community platform will help you build, direct, and use a vibrant community as the basis of your integrated marketing program. CAP combines a state-of-the-art multimedia community platform with original and in-depth authoritative content, plus extensive social media integration. We'll also optimize your community for better placement within the online search engines.
Social Networking Amplification Program (SNAP)
This is a great new program that builds your company's presence on the major social networks. We'll work with you to collect your content, post it onto your social network properties, curate your networks, and perform basic filtering to expunge unwanted followers.
Want to Know More?
To discuss the Heardable Report, and how UBM Electronics can help your company, contact: David Blaza VP, UBM Electronics
Heardable - Brand Monitoring Made Easy
Friends of Heardable-
We've just updated the look & feel of the start page of Heardable Pro, our subscription service for brand marketers (see screen shot below).
So what are you waiting for? Sign up for Heardable Pro today and start receiving business intelligence reports in your email inbox each day. Plans start at $9.95 per month for small business owners. $99.99 per month for consultants and service providers.
Heardable: Brand monitoring made easy. Be the first to know. Share insights with your company, your colleagues, or your clients. Take actions today to improve tomorrow's quarterly results!
Transformational Business Models and Business Plans
Are you an entrepreneurial spirit?
yes _______ no _______
Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization?
yes _______ no _______
Are you trying to find innovative ways of doing business to replace old, outdated ones?
yes _______ no _______
If you answered 'yes' to any of these questions, you might be interested in a handbook called "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers," Written by Alexander Osterwalder and Yves Pigneur Design Alan Smith.
Below you'll find their neat SlideShare presentation that provides some helpful insights for anyone looking to create or revise their business model.