It's been said that within every marketing professional lies one or two original ideas waiting to be exploited, manipulated, and pushed on a unwitting consumer. It's a dastardly pun on one's own profession but it demonstrates just how radically different the entire advertising and marketing world now operates.
There was a time when consumers had few ways of avoiding intrusive efforts to market to them. The onslaught was everywhere. But today's consumer is the empowered, busy bee. We steer clear of smokey, corporate propaganda. Our instincts guide us in an informed way. We consult with others online who we trust for guidance. We alert others of something meaningful or useful. A quorum in our network can cause a swarm of action.
For brands to survive and prosper, they must master entirely new skills be effective. Conversations rule. Digital communities are the medium. Trust is essential.
In fact, branding has become a lot like beekeeping. Marketers build hives/websites & online campaigns. They extract honey/feedback. They control parasites/negative press. They raise queen bees/create awareness. They sell honey/products & services.
To learn more about how you can Master Your Online Marketing Strategy, click through the following Powerpoint presentation.
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