How Small Businesses & Start-Up's Benefit from Heardable
Heardable.com is the world's first and only real-time online brand optimization tool. And unlike other online measurement and analytics tools like Compete, Quantcast, and Alexa, the Heardable platform can examine any brand--big or small--as long as you have your own website.
Heardable.com can do this because our lightning fast brand measurement algorithm looks at 20 onsite and 20 offsite brand variables--in REAL TIME--then compiles and scores your brand's online performance, delivering you a Heardable Score made up of 6 distinct subscores, plus includes recommendations for improving your score. No other online tool does anything like it.
A company like Compete.com, on the other hand, can’t see millions of websites on the Internet because their solution relies on a panel of users to report web metrics for any sites that the panelists visit. If you cannot see your website using Compete, it means Compete doesn't have statistically relevant user information to project with. Start-up companies, small mom & pop business, or sites with little website traffic are plain out of luck. In Compete.com's eyes, your brand is invisible.
We decided to put Heardable and Compete to a side-by-side test. On 2/6/10 we grabbed three random domain names off of a Google search to see how each company stacks up. Via Google, we searched the word, Start Up, in the news section and the first two results we saw were stories about the companies--LensVector and Kwedit. Then we searched Google web for the term, Boise Coffee Shop. Lucys-Coffee.com appeared as the third local result.
Let's take a look at what we found.
New startup company Kwedit Inc., an innovative, online payments provider for people don't have a credit card or prefer to pay with cash, is making it easier for users of free online games like Farmville to pay for the virtual goods sold in such games using cash or third-party payments.
Can Kwedit.com be examined on Compete.com? No. Compete's data methodology doesn't allow them to "see" Kwedit.com, so no information is available to you.
Can Kwedit.com be examined on Heardable.com? Absolutely! Kwedit.com has a Heardable Score of 241/1000. Heardable also provides "under-the-hood analysis" showing you how that score was derived. You can see a snapshot of Kwedit's home page, you can follow Kwedit's progress over time in your personal portfolio with just one click, and you can monitor Kwedit on a graphical timeline along side it key competitors--all courtesy of Heardable!
Lucy's Coffee and Espresso is a small family owned business in Boise, Idaho. The name Lucy comes from the matriarch of the family, Luceal "Lucy" Lemon. According to their website, "Lucy was known for her warm and productive kitchen with a bottomless pot of fresh coffee for the many visitors who tended to congregate when the smells of fresh baked goods permeated the neighborhood."
Can Lucys-Coffee.com be examined on Compete.com? No. Compete's data methodology doesn't allow them to "see" Lucys-Coffee.com, so no information is available to you.
Can Lucys-Coffee.com be examined on Heardable.com? Yes! Lucys-Coffee.com has a Heardable Score of 124/1000. Heardable.com provides "under-the-hood analysis" showing you how that score was derived. You can also see a snapshot of Lucys-Coffee's home page, you can follow Lucys-Coffee's progress over time in your personal portfolio with just one click, and you can monitor Lucys-Coffee.com on a graphical timeline next to its key competitors--all via Heardable!
LensVector is a start-up company based in Mountain View, California that hopes its optical components using solid-state electronics will replace moving parts in consumer camera technology. On Thursday, February 4th, the company raised $30 million in a third round of funding.
Can LensVector.com be examined on Compete.com? No. Compete's data methodology doesn't allow them to "see" LensVector.com, so no information is available to you.
Can LensVector.com be examined on Heardable.com? We sure can! LensVector.com has a Heardable Score of 75/1000, and the website provides "under-the-hood analysis" showing you how that score was derived. You can see a snapshot of LensVector's home page, you can follow LensVector's progress over time in your personal portfolio with just one click, and you can monitor LensVector.com on a graphical timeline next to its key competitors--all courtesy of Heardable!
In summary, we don't need to boast about how Heardable beat Compete in our face-off. Actually, each service is quite complimentary. They measure different things and they approach how they measure brand performance in very different ways--from their algorithms, to the output of results, to the feature-functionality on their websites. The big takeaway here is that real-time analytics trumps aggregate sample data any day.
As a small business owner, start-up CEO, brand manager, business development vp, or everyday online marketer, we're pretty sure you'd agree that the ability to instantly and accurately assess how well your brand is performing against your competition is paramount to your continued success. Isn't it?
We've had our say. Case closed. :)
About Jon
Being Heardable, the Heardable Blog, is curated by Heardable co-founder and digital marketing veteran, Jon Samsel. Jon is based in Los Angeles, and Singapore.