Measure Your Brand Effectiveness Online

On websites, sociability is a crucial sub-component of your overall Heardable Score. The value of social engagement cannot be underestimated. Word of mouth marketing is transforming how consumers think about brands and act out purchase decisions. Companies that are part of the conversation are in a better position to monitor, engage, and respond to changing market conditions.

What it means to be Sociable

The total number of points a brand can earn for their Sociable Sub-Score is 200.

A low Sociable Sub-Score means your website and brand don’t appear to be active players in the social area. Our engine monitors a small sample of social websites looking to see if your brand is well represented. Only a handful of social sites have extremely high volume–so if you’re active on any one of the top-trafficked social sites, we conclude that you’re more likely to be participating on some of the small, niche social hubs as well.

We do recognize that some brands are more socially savvy than our Sociable Sub-Score might recognize.

Tips for improving your Sociable Sub-Score

As a brand marketer, there are several strategic and tactical steps you can take to improve your Sociable Sub-Score:

• Make sure you have a brand blog set up with at least a few employees making regular contributions
• Set up social accounts on Twitter, Facebook, LinkedIn, Digg and YouTube immediately and participat on a daily basis
• Make sure your social address is easily identifiable as you (Eg: http://www.twitter.com/heardable)
• Develop ways in which customers and site advocates can share and syndicate content for you
• Pactice the One Fifth Rule in outbound communications — lifestyle, PR, product feedback, conversation and category expertise
• Enlist industry experts to write guest posts for you
  
• Listen to any and all conversations that are being generated about your brand, your category, and your competition

Resources

• Converseon
• Sysomos
• eCairn
• Scout Labs
• Radian6
• Techrigy
• Overtone
• Cymfony
• ICUC