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How to Improve Your Portable Sub-Score


portability

Content portability has become the currency of successful online brands. A brand’s portability is a crucial sub-component of your overall Heardable Score.

The more mobile devices your site is optimized for, the better positioned your brand will be to capitalize on the emerging mobile market.

What it means to be Portable

 A brand's portability is determined by detecting auto redirects for the four top mobile browsers; iPhone, Android, Blackberry, and Windows Mobile. A high Portable Sub-Score means your firm takes the mobile market seriously and doesn’t assume that everyone visiting your website is doing so from a home/work computer with a large monitor. We also look at whether your brand follows industry standards for mobile web design.

The total number of points a brand can earn for their Portable Sub-Score is 200. A high portable rating means you take the mobile market seriously and don’t assume everyone visiting your website is doing so from a mainframe computer.

Portable_Sub_Score

Tips for improving your Portable Sub-Score

The biggest barriers to mobile Internet browsing are:

  1. Poorly formatted pages
  2. Slow page load times
  3. Difficult navigation

As a brand marketer, there are several strategic and tactical steps you can take to improve your Portable Sub-Score:

  • Make sure your website is optimized for iPhone, Blackberry, and Windows Mobile browsers
  • Consider optimizing your website for additional mobile browsers that your site visitors utilize most
  • Install a mobile browser redirect onto your site and all respective landing pages
  • Follow Tim Berners-Lee’s W3C’s Mobile Web Initiative standards
  • Design smaller, custom interfaces for mobile devices that include critical information & actions front and center
  • Make sure that all vital information is presented in columns that fit ‘within the fold’ – this is hugely important
  • Avoid nested tables, pop ups, frames, image maps, & graphics for spacing
  • Consider developing a mobile API so 3rd parties can build apps using your site content
  • Use an mobile emulator to see how your website looks on various mobile devices

Resources

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About Jon

Being Heardable, the Heardable Blog, is curated by Heardable co-founder and digital marketing veteran, Jon Samsel. Jon is based in Los Angeles, and Singapore.

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