Content portability has become the currency of successful online brands. A brand’s portability is a crucial sub-component of your overall Heardable Score.
The more mobile devices your site is optimized for, the better positioned your brand will be to capitalize on the emerging mobile market.
A brand's portability is determined by detecting auto redirects for the four top mobile browsers; iPhone, Android, Blackberry, and Windows Mobile. A high Portable Sub-Score means your firm takes the mobile market seriously and doesn’t assume that everyone visiting your website is doing so from a home/work computer with a large monitor. We also look at whether your brand follows industry standards for mobile web design.
The total number of points a brand can earn for their Portable Sub-Score is 200. A high portable rating means you take the mobile market seriously and don’t assume everyone visiting your website is doing so from a mainframe computer.
Tips for improving your Portable Sub-Score
The biggest barriers to mobile Internet browsing are:
As a brand marketer, there are several strategic and tactical steps you can take to improve your Portable Sub-Score: