
Content portability has become the currency of successful online brands. A brand’s portability is a crucial sub-component of your overall Heardable Score.
The more mobile devices your site is optimized for, the better positioned your brand will be to capitalize on the emerging mobile market.
What it means to be Portable
A brand's portability is determined by detecting auto redirects for the four top mobile browsers; iPhone, Android, Blackberry, and Windows Mobile. A high Portable Sub-Score means your firm takes the mobile market seriously and doesn’t assume that everyone visiting your website is doing so from a home/work computer with a large monitor. We also look at whether your brand follows industry standards for mobile web design.
The total number of points a brand can earn for their Portable Sub-Score is 200. A high portable rating means you take the mobile market seriously and don’t assume everyone visiting your website is doing so from a mainframe computer.

Tips for improving your Portable Sub-Score
The biggest barriers to mobile Internet browsing are:
- Poorly formatted pages
- Slow page load times
- Difficult navigation