Measure Your Brand Effectiveness, Online

At Heardable, we believe great brands should have high Heardable Scores. Why? Because the online experience is an extension of your brand -- and having an above-average Heardable Score means your brand is most-likely dong a better job online than your competition.

A brand’s shareability is a crucial sub-component of your overall Heardable Score. A low Shareable Sub-Score means your brand could be doing a better job at being transparent, publishing data on a regular basis in multiple formats, or accepting third party content on your own site via feeds.

What it means to be Shareable

Being shareable is about how well you embrace the concept of the giving web (aka Web 2.0, Web 3.0, social web, etc.). The giving web is about getting back what you give. Being shareable means exchanging of one thing for another, and it’s governed by the Law of Reciprocity, the force that ties the bonds of online communities.

The maximum Shareable Sub-Score you can attain is 150 points. Our engine looks to see if your domain has active RSS feeds easily accessible from your home page. We check for multiple feeds, variations of feeds (audio, text, video, etc), as well as API feeds.

Tips for improving your Shareable Sub-Score

As a brand marketer, there are several strategic and tactical steps you can take to improve your Shareable Sub-Score:

• Publish text, audio and video content on your website via XML feeds
• Enable two-way API services (widgets, bades, value-added data services, etc)
  
• Make sure that these feeds point back to dedicated pages on your site
  
• Regularly update content (feed your feeds)
  
• Aggregate your feeds via external networks so users & feed bots can help syndicate content for you
• Make sure external bloggers/news services know about your content/feeds
  
• Get external publishers to post your feeds on their sites so that you can build up equity in the marketplace

Resources

• Traction
• Creative-Spark
• Fuel Industries
• Digitaria
• One Eighteen
• Basement