Here are a few brands that are on Twitter we took a look at to see what their 'true' Twitter follower numbers were, using the Status People Fake Follower Check tool.

 @BarackObama = 31% fake, 39% inactive, 30% good. This takes Barack's Twitter follower count from 18.8 mil to 5.6 mil followers.

@MittRomney = 16% fake, 31% inactive, 53% good. This drops Mitt's Twitter follower count from 902,178 to 478,154 followers.

@Toyota = 8% fake, 32% inactive, 60% good. This takes Toyota's Twitter follower count from 99,158 to 59,495 followers.

@Cristiano = 42% fake, 32% inactive, 21% good. This drops Cristiano's Twitter follower count from 12.5 mil to 2.6 mil followers.

@RicohTweets = 9% fake, 21% inactive, 70% good. This takes Ricoh's Twitter follower count from 3,168 to 2,218 followers.

Surprised by the results? What does this tell us about socila media data and the importance of having access to accurate Twitter stats? How much do folloers really matter in a world full of of fake fan bases and unused social meda accounts?

• March 2013
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