When it comes to social media, we at Heardable like to advocate what we call the “20% Rule." This rule mandates that companies need to achieve a nice balance in the ways they communicate to their customers. 20% is casual conversation; 20% is product promotion; 20% is used for surveys and feedback; 20% is used for critical PR and the other 20% is used to handle customer services issues.
What's so special about FourSquare and Flickr from a business or brand point-of-view?
Foursquare check-in activity can give business organizations some of the most critical, real-time insight into who your customers really are, and what they’re doing in physical spaces. This information can be used for any industry - even manufacturing - because it’s an indicator of activity in a particular region. Think of it as real traffic. Granted, many core customer or B2B targets may not use location-based services, but the reality is that your future customers likely do, and you’re better off anticipating their behaviors wherever and however you plan to go to market.