Exclusive Access: New Online Benchmark Report
EXCLUSIVE ACCESS:
Heardable Releases New Online Benchmark Report on 30 Leading Brands in the Electronics Industry
On Thursday, November 4, 2011, Heardable, Inc. will release all new research that benchmarks the online performance of 30 leading brands in the electronics industry. The 159 page report provides online performance diagnostics on everything from mobile readiness to social network participation to adeptness at SEO.
We're giving you access to the full report three days in advance.
Download PDF here: http://tinyurl.com/3vy3xeb
Companies profiled include Altera Corporation, Mouser, Renesas Electronics, Freescale, National Instruments, Linear Technology, Farnell Electronics, Avnet Electronics, NXP Semiconductor, ON Semiconductor, Agilent Technologies, Infineon Technologies, RS Electronics, Arrow Electronics, Atmel Corporation, Microchip, Digi-Key, International Rectifier and more.
The study was compiled by Heardable, Inc., the world's first and only real-time contextual brand analytics platform. The research report documents dozens of Internet marketing best practices and provides ranking analysis on how each organization is performing against its competitors.
Highlights from the report's findings:
Electronics brands element14, Newark and Texas Instruments came out on top in social media and website performance.
Somewhat surprisingly, the five most social electronics industry brands are Renesas Electronics with 131 out of 200 points and Newark, Avnet, Altera and Microchip -- all four of which are tied with 126 out of 200 points.
Just 33% of electronics industry brands featured in this report have websites optimized for mobile smartphone browsing (not including custom apps).
Google Analytics is being utilized by 60% of the brands studied for this report. Adobe/Omniture Sitecatalyst is the second most popular web analytics tool used by 20% of electronics industry companies.
Five best practices leading electronics industry brands are following:
1. Strong social media presence, participation, followers and advocates
2. Search engine optimized websites
3. Usable websites (easy to engage, share, interact, contact and transact)
4. Regular monitoring and optimization using web analytics software and testing tools
5. Optimizing websites for mobile smartphone browsing
Quote:
"The objective of this report is to help leaders in the electronics industry understand the levers through which online brand value is created in order to identify opportunities to grow the value of their brand going forward," said Gunther Sonnenfeld, co-founder of Heardable, Inc. "For example, of the organizations researched in this report, Altera is the most-liked electronics industry brand on Facebook. However, it has less daily mentions than some of its direct competitors. Why is that? The Heardable platform reveals that Altera has strong brand equity but perhaps weak brand advocacy, which presents a strategic opportunity for the brand."
Learn more:
To learn more about the report, Heardable's methodology or get insights into other brands, contact marketing@heardable.com or call 1-888-520-0034.
About Heardable:
Heardable, Inc. (http://heardable.com) helps organizations utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. They are the world's first and only real-time contextual brand analytics platform that measures the brand health of business organizations across hundreds of categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done  such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, or even hold vendors accountable. With over 14 million brands profiled and 600 unique online variables capture per brand at various points in time, Heardable's "big data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA with an office in Singapore.
About Jon
Being Heardable, the Heardable Blog, is curated by Heardable co-founder and digital marketing veteran, Jon Samsel. Jon is based in Los Angeles, and Singapore.