Why PayPal Is My New BFF
For e-commerce site managers worldwide, there may not be a better BFF (best friend forever) than PayPal.
We didn't realize this till just the other day but there seems to be a misconception out there in businessland that a company must choose between electronic payment methods (and vendors) when doing business online. In browsing through a few questions posted on LinkedIn, we came across the following set of questions that highlights the issue quite well.
"What % of online users make purchase with Paypal vs MC or Visa? If you elect to only have a paypal option on your website, how much business are you turning away?"
Many e-commerce site managers may not be aware that they don't have to risk turning away online sales based on the electronic payment merchant you select to use for your website. Why not? Because you are no longer forced to choose one payment vendor over the other. That is, if you use PayPal. PayPal now accepts most major credit cards via the PayPal service.
Set up is easy:
1. Sign up with PayPal.
2. Add the payment logos to your site: VISA, MasterCard, American Express, Discover, and PayPal
3. Watch the sales roll in because you offer your customers all forms of electronic payment
Having to choose between PayPal and credit cards appears to be a lingering e-commerce misconception. PayPal may now be the ideal payment processing solution because it combines all payment types into a single service.
When it comes right down to it -- the KEY TO SALES SUCCESS online is to advertise ALL PAYMENT BRANDS on your website. Providing USER CHOICE is critical.
With PayPal, once your visitors are ready to buy an item and click on their payment method of choice, they are taken to PayPal where they are presented with the various payment options to choose from. The consumer can select VISA, for example, over PayPal, as their payment method of choice. Your visitor provides his/her VISA information to PayPal and PayPal processes the order. It's that simple. You now have a satisfied customer!
Visit the PayPal merchant page to learn more about the credit cards that PayPal supports, plus learn how to become a PayPal merchant.
Click here to get infomation about PayPal's brand health score on Heardable.com.
About Jon
Being Heardable, the Heardable Blog, is curated by Heardable co-founder and digital marketing veteran, Jon Samsel. Jon is based in Los Angeles, and Singapore.