Measure Your Brand Effectiveness, Online

Diversified insurance organization, Nationwide, based in Columbus Ohio, has just been named the most effective online brand for the Direct Life Insurance category by Heardable.com. Nationwide scored an impressive 617 out of 1,000 possible points -- based on the Heardable Score rating system, making Nationwide a true category leader.

Heardable's unique ABLE engine analyzes 438 separate data points for each brand and its competitors, in real time, isolating those areas in which the business operator has an advantage over its competition, and which areas it needs to improve. Heardable examines the folowing brand variables:

1. Social media participation
2. SEO best practices
3. Measurement & tracking capabilities
4. Transparency, shareability & syndicated content
5. Mobile browser compatibility
6. User experience & direct response design

Heardable Scoring Legend

Nationwide, in the number one position, was followed by New York Life with a Heardable Score of 519 out of 1,000. In the number three spot was State Farm with 512 points, followed by Travelers with 451, and then MetLife in the number five spot with 393 points. 

It is important to note that any brand's position can change based on a brand's optimization efforts that may have recently deployed. Heardable scans brands in real-time -- so changes made today can be measured today when a brand is re-scanned by our engine. Visitors to Heardable.com can re-scanany brand from their brand directory page. For example, insurance carrier, Allstate, can be re-scanned from its brand directory page.

Here is a list of the twenty highest ranking Life Insurance brands and their respective Heardable Scores:

The complete list of top ranking Life Insurance companies can be found here.