Measure Your Brand Effectiveness, Online

Here's a riddle for ya. What do Bank of America, Chase, Bank of Hawaii, Ally Bank, and eTrade have in common? Answer: They are the top 5 most effective banking brands online ranked by Heardable Score. Bank of America had the highest score with 477 out of 1,000 points possible.

So what is a Heardable Score? Think of it as a FICO score for brands. It's a scoring system that analyzes 438 separate data points for each brand and its competitors, in real time, isolating those areas in which the business operator has an advantage over its competition, and which areas it needs to improve.

On the whole, banks and savings institutions could be doing a much better job managing their online brands. Even Bank of America's score of 477 is just above average. No bank scored in the higher categories of category leader or champion.

Here is a list of the twenty highest ranking brands along with their Heardable Scores.

1. bankofamerica.com - 477
2. chase.com - 471
3. boh.com - 414
4. ally.com - 401
5. etrade.com - 388
6. mibank.com - 377
7. bbt.com - 353
8. susquehanna.net - 353
9. pnc.com - 350
10. comerica.com - 324
11. penfed.org - 312
12. citizensbank.com - 308
13. bbvacompass.com - 306
14. ubs.com - 296
15. citizensbanking.com - 294
16.usbank.com - 290
17. bancopopular.com - 281
18. regions.com - 278
19. key.com - 272
20. trustmark.com - 271

Several large banks did not make it into our top 20 list of most effective online banking brands. Here are a few examples:

21. wellsfargo.com - 270
31. wachovia.com - 244
33. ing.com - 233
38. capitalone.com - 227
39. 53.com - 227
64. unionbank.com - 156
72. citigroup.com - 131

Interested in seeing how your brand performs against its competitors? Heardable can evaluate any online brand in any industry. Visit our website and give it a try!

About Heardable
Heardable allows business operators and brand owners to understand how well their brands are performing online, relative to their competition. Consumers are increasingly using the web to create business relationships with retailers and service providers. In order to remain competitive, businesses - even small businesses - need to ensure their brands are highly visible, and dominant when it comes to social media, online conversations, and user-created content.