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Measure Your Brand Effectiveness, Online

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Posted: 4/28/2010 in Being Heardable Blog

Heardable had the good fortune of presenting to a group of esteemed marketing executives and creative agency representatives at the recent Marketing Forum 2010 which took place at the Doral Resort in Miami, Florida on April 25-27. The event was sponsored by Richmond Events and our presentation was entitled, "Brandformers: Integrated Brand Marketing Strategies Based on Consumer Engagement."

Heardable shared the stage with several speaking luminaries, including:

Scott Bedbury of Brandstream, Inc., former worldwide advertising director for Nike and also the former CMO of Starbucks. Scott is the author of A New Brand World.

Jeffrey Hayzlett, the CMO of Eastman Kodak Company, and author of The Mirror Test.

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