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Measure Your Brand Effectiveness, Online

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Posted: 4/1/2010 in Being Heardable Blog

We are all creative beings. Yet, for most of us, our creative juices do not flow easily from brush to canvas, mouse to screen, or from thought to written word.

This is the challenge facing brands too; the need to put creativity to good use as inspiring campaigns, helpful services, special offers, breakthrough products, pilot programs and new features.

Here are seven videos that ooze creativity. Calling all brands -- now it's your turn. To be more creative, just close your eyes and sing!

DEADLINE Post-It Stop Motion:  Senior project at Savannah College of Art & Design about a student fighting demons.

 

Piano stairs:   An experiment to see if making things more fun can change people's behavior.

 

BooneOakley.com: They figured the best way to tell their story was to make their website one, via YouTube.

 

Rymdreglage - 8-bit trip: 1500 hours of moving legobricks and take photos of them.

 

The Piano - Amazing Short: An old man shares his life story with his young grandchild through music.

 

KaBoom! by PES: Everyday objects in unusual reenactments.

 

The PEN Story: 60.000 pictures via stop motion animation that tell the story of a man's  life.

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