Measure Your Brand Effectiveness, Online

HeardableBlogger on posterous recently dared us to dream about the possible outcomes of online visibility. That got us thinking...

If the Web of Things is about connecting people and objects via the web, then The Brand of Things could be about connecting companies, people and objects. Heardable believes that brands that are searchable, sociable, shareable, measurable, actionable and portable are one step ahead in their quest to be ubiquious -- visible, findable and approachable.

As Heardable.com helps establish benchmarks for online brand effectiveness, we are also looking to the future where the Brand of Things is bubbling like a hot culdron. In 10 years, the features/benefits of Heardable.com may evolve to be much wider in scope -- or doomed to irrelevancy -- depending on how far and fast things progress. We're banking on the former.

Here are a few resources we recently culled from the web that we felt started to tell the tale about the emerging integration of people, obects and brands into our everyday lives.

Violet's Dream asks 'How can we add/import everything that we're used to in life on-line into the real world, into our daily physical routines? Flexibility, customization, interconnection of things, renewed functionalities and content, permanent enrichment by the community, magic…

Google has a mission to organize the world's information and make it universally accessible and useful (without being evil).

Smartdust is a hypothetical wireless network of tiny microelectromechanical sensors (MEMS), robots, or devices, that can detect (for example) light, temperature, or vibration.

The Web of Things is a vision whereby everyday devices, and the people using them, are connected by fully integrating them to the Web.