Deal Horizon is an online marketplace where investors and entrepreneurs can research business opportunities tapping into a database of venture capital data, free of charge.
Watching DealHorizon.com progress up the ranks of The Heardable 100 list of today's most effective online brands (based on Heardable Score) has been a powerful case study on how to optimize your brand performance using tools like Heardable. In late 2009, DealHorizon registered a Heardable Score of 343. As of March 1, 2010 its score was 743 of 1000...a terrific increase of 117%.
How did they do it?
Portable: They optimized their website for mobile browsers such as iPhone, Android, Windows Mobile and Blackberry.
Shareable: They embraced 'the giving web' with real-time content syndication.
Measurable: They utilize analytics packages like Quantcast, Google Analytics and Omniture to better understand performance.
Actionable: Their site content and direct response elements are customer-centric.
Sociable: As a brand, they are engaged in social media participation across many external destinations.
Searchable: Since they are a start-up, SEO is not yet a strong point, but they are building up their backlinks and building out local content.
Hats off to DealHorizon.com -- Heardable's Website of the Day for March 1, 2010.