Like the Superbowl, the Olympics are one of those branding opportunities where the number of variables turn the ROI into an absolute crapshoot - but that hasn't stopped some of the world's biggest brands from lining up to sponsor the games and compete for your business.  Plus, it gives us a great chance to line up the nine premium-tier sponsor brands and hand out some Heardable Gold, Silver and Bronze.

So let the games begin!  Let's announce our nine contestants:

Acer (Taiwan)
Atos Origin (France)
Coca-Cola (USA)
GE (USA)
McDonalds (USA)
Omega (Switzerland)
Panasonic (Japan)
Samsung (Korea)
Visa (USA)

Leaving aside the special-purpose landing pages so we have an even start, let's plug each brand's domain into the Heardable engine and see what comes out.  Judges - get those scoring paddles ready... because here are the results:

Acer (Taiwan): 315
Atos Origin (France): 143
Coca-Cola (USA): 258
GE (USA): 293
McDonalds (USA): 414
Omega Watches (Switzerland): 169
Panasonic (Japan): 385
Samsung (Korea): 483
Visa (USA): 363

Which means that our Olympic brand champions are:

GOLD: Samsung (Korea): 483
SILVER: McDonalds (USA): 414
BRONZE: Panasonic (Japan): 385

Our congratulations to Samsung (and Korea) for a well-deserved win.  To see what Samsung did right, you can check out their Heardable Subscores here - or you can replay the competition using our five brand comparison score tool.

• March 2013
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